Young adults are tied to their digital devices and impossible to reach any other way, right? No! It’s counter-intuitive, but recent research has indicated that youth are among the most responsive to direct mail marketing campaigns!
Archive for year: 2014
Variable data printing is revolutionizing direct-mail marketing, and allows you to make “snail mail” that’s as personalized and engaging as email… but with much higher response rates than email. It’s a best-of-both-worlds solution that demonstrates direct mail is still far from dead.
That said, there are also significant issues to consider when deploying variable data printing, from both a cost standpoint as well as its impact on the recipient. Variable data can also be misused, or used poorly, so good planning is essential.
Nevermind the naysayers claiming that direct mail services are dying! In many ways, direct mail is healthier than ever. A variety of studies have been conducted lately into constructing better direct mail packaging that encourages response, and it’s allowing marketers to get ever-increasing response rates.
Direct mail already has a far higher response rate than email, at roughly 3.4% versus email’s .12% rate. Plus, as spam filters and inbox personalization continue to segment people’s email boxes, the fight to be seen at all is becoming a tough battle.
One of the hardest areas of business for a smaller operation to get a handle on is the basics of marketing. After all, a small business is going to be focused on providing their core business, and marketing requires learning a entirely new skill set. Read more
For a long time, matters like “branding” and “image-building” were largely seen in marketing as the province of the largest businesses. Coca-Cola cares about “positioning,” but why should Bob’s Corner Store worry about such things? Smaller and local businesses are simply focused on local traffic, right?
If you’re looking for the cheapest and easiest way to get your message out to a wide segment of the public, especially a segment based on local geography, there’s often no better option than standard direct mail postcards. When ordered in bulk, each only costs a few cents -or less- to print and mail, making them the most cost-effective option for mass terrestrial messaging.
Direct mail is one of the simplest and most powerful methods of reaching out to large chunks of the public at once, and when done properly, it can also be one of the least-expensive sources of impressions in your advertising arsenal.
Digital printing continues to grow in popularity, compared to offset printing. Which is right for your next print job? Some examples are below.
For more than a century, offset printing was the standard for pretty much any print job. It’s called offset because ink isn’t applied directly to the final product. An aluminum or rubber plate is used as a go-between, holding the ink when paper is placed against it. Since this process is entirely “analog” it results in crisp and accurate reproductions every time.
Do you need to purchase a mailing list from direct mail services to make your next mail effort a success?
It’s a complicated question. In years past, there was no question, but these days people are a lot more protective of their personal information and less likely to respond to “cold” advertisements than ever before. Direct mail campaigns are still a great way to reach people, you just have to be a bit more savvy about how you go about it.
In the rush to adopt all the new electronic mediums in advertising – the Internet, email, blogs, etc – it’s easy for a business to overlook the cheapest and most widely-seen of all marketing ventures: Simple postal mailing services. People may be “cutting the cord” in terms of their phone and TV services, but everyone still gets postal mail.
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