Young adults are tied to their digital devices and impossible to reach any other way, right? No! It’s counter-intuitive, but recent research has indicated that youth are among the most responsive to direct mail marketing campaigns!
Variable data printing is revolutionizing direct-mail marketing, and allows you to make “snail mail” that’s as personalized and engaging as email… but with much higher response rates than email. It’s a best-of-both-worlds solution that demonstrates direct mail is still far from dead.
That said, there are also significant issues to consider when deploying variable data printing, from both a cost standpoint as well as its impact on the recipient. Variable data can also be misused, or used poorly, so good planning is essential.
Nevermind the naysayers claiming that direct mail services are dying! In many ways, direct mail is healthier than ever. A variety of studies have been conducted lately into constructing better packaging that encourages response, and it’s allowing marketers to get ever-increasing direct mail response rates.
Direct mail already has a far higher response rate than email, at roughly 3.4% versus email’s .12% rate. Plus, as spam filters and inbox personalization continue to segment people’s email boxes, the fight to be seen at all is becoming a tough battle.
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Tempe, AZ 85281
One Stop Print & Mail Services
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