Young adults are tied to their digital devices and impossible to reach any other way, right? No! It’s counter-intuitive, but recent research has indicated that youth are among the most responsive to direct mail marketing campaigns!
The variable data printing process is revolutionizing direct-mail marketing, and allows you to make “snail mail” that’s as personalized and engaging as email… but with much higher response rates than email. It’s a best-of-both-worlds solution that demonstrates direct mail is still far from dead.
That said, there are also significant issues to consider when deploying variable data printing, from both a cost standpoint as well as its impact on the recipient. Variable data can also be misused, or used poorly, so good planning is essential.
1856 E 6th Street
Tempe, AZ 85281
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One Stop Print & Mail Services
“One Stop Mail has been our absolute go to for large scale mailings. We love how professional and quickly they respond to our business needs along with top quality printing and reproduction. Highly recommend!”