When it comes to direct marketing tips, the writing must play a big part. In virtually any direct marketing materials, the written copy is the bedrock upon which everything else rests. While it’s nice to have eye-catching graphics, charts, photographs, or other embellishments, the copy is what’s going to truly determine whether your marketing materials are effective.
So today, let’s get back to the basics: How to write effective marketing materials. Some of this may sound familiar since the basics of copy have been known at least as far back as the “Mad Men” era, but it’s still good to remember that many of those techniques are still totally relevant today.