Nevermind the naysayers claiming that direct mail services are dying! In many ways, direct mail is healthier than ever. A variety of studies have been conducted lately into constructing better packaging that encourages response, and it’s allowing marketers to get ever-increasing direct mail response rates.
Direct mail already has a far higher response rate than email, at roughly 3.4% versus email’s .12% rate. Plus, as spam filters and inbox personalization continue to segment people’s email boxes, the fight to be seen at all is becoming a tough battle.