Behavioral_Sciences_and_Direct_Mail_Marketing

Leverage Behavioral Science to Improve Your Direct Mail Response Rates

Nevermind the naysayers claiming that direct mail services are dying!  In many ways, direct mail is healthier than ever.  A variety of studies have been conducted lately into constructing better packaging that encourages response, and it’s allowing marketers to get ever-increasing direct mail response rates.

Direct mail already has a far higher response rate than email, at roughly 3.4% versus email’s .12% rate.  Plus, as spam filters and inbox personalization continue to segment people’s email boxes, the fight to be seen at all is becoming a tough battle.

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