February 2021 - One Stop Mail | Direct Mail Advertising

Crush Your Revenue Goals With a Direct Mail Campaign woman checkin her mailbox web

How to Crush Your Revenue Goals With a Direct Mail Campaign in 2021

February 23, 2021/0 Comments/in Direct Mail, Direct Mail Flyers, Direct Mail Marketing, Direct Mail Postcards, Graphic Design, Lists & Data Services, Variable Data

If you’re starting the year with big revenue goals to accomplish, that can be a huge, continuous task. Establishing a target and a plan to achieve it is essential if you want to reach for the stars – and we are here to help. Here is your blueprint to create a winning direct mail campaign in 2021.

Why a Mail Campaign?

It converts prospects into buyers.

Yes, email is a less expensive way to reach customers and prospects, but it doesn’t convert prospects into buyers. According to the Association of National Advertisers’ (ANA)/Data & Marketing Association’s (DMA) 2018 response rate report, an average of 4.9% of prospects who receive direct mail will order from that company. Only 1% of prospects responded to an email.

When buyers receive a mailer from a company they’ve purchased from before, 9% of them will make another purchase.

If you want more buyers, go with direct mail.

How Does Mail Get Sales?

Research shows that Americans prefer mail.

Marketing research heavy-weight Marketing Sherpa says 76% of people trust ads that they receive in the mail.

The organization points to the scarcity of print that makes it so valuable to recipients. Think about how many ads, catalogs, mailers that you receive daily and compare it to the number of emails that you receive. If you’re like most, you get 121 emails each day on average. How much harder is it to be noticed in the inbox versus the mailbox?

If you want your message to reach your recipient, use mail.

Create a Mail Campaign in 2021

If you don’t already know who your best customers are, research your target market to determine demographic markers, such as whether the decision-maker is male or female, what’s their age and education level. Your marketing message will vary depending on who your customers are and what you’d like to offer.

Are you trying to generate business with new customers? Are you looking to retain current customers? Are you trying to win back customers who haven’t used your services for a while? Answers these questions to understand your overall goals and what your mail campaign will help you accomplish.

Craft a Compelling Offer

When you want to reach specific revenue goals, make it attractive for customers to say yes by giving them an exciting offer that makes them want to say, “Yes!”

You don’t have to discount your products or services if you frame your offer to appeal to your best audience. Or get loyal customers to offer a genuine testimonial. To learn more about how to craft an offer to help turn prospects into customers, read on.

Build your List(s)

Crush Your Revenue Goals With a Direct Mail Campaign managing mail web What makes or breaks your direct mail campaign in 2021 is your list. If you’ve been using a mail list that isn’t performing the way that you want, it’s time to upgrade.

Scrub the non-performing addresses from your list and rebuild it with addresses that will perform better, like recipients that fit the demographic profile of your best customers. To find them, you’ll need expert list builders, like One Stop Marketing’s professionals.

In addition to cleaning up your house list, they’ll be able to put together a customized prospect list or can provide you with all new movers in your neighborhood or will work with the post office to complete Every Door Direct Mail, or EDDM.

Put Together your Mail Schedule

If you’re like most business owners, you may have noticed a seasonality to your business. During certain times of the year, there’s a spike in business. If you scheduled mailers to reach your customers, could you increase those spikes in revenue?

Pre-plan for the year and create your compelling offer to get the best result.

Mailer, Flyer, or Postcard?

Decide which mailed collateral will help you stand out in mailboxes and get you the best result. If you’re unsure, work with an experienced print and mailing house to help you balance the attention-grabbing graphics and size of your mailer with your budget.

If you require graphic design expertise, One Stop Mail has that, too.

Personalize Your Offer with Variable Data Printing

Research shows that people who see a letter or postcard with their name on it have a better feeling about the sender and are more likely to buy. A survey shows that 59% of buyers say that personalization influenced their buying decision.

Fortunately, digital printing has brought the cost of variable data printing down in recent years, making it an affordable, as well as profitable, option.

Get the Right Partner for your Direct Mail Campaign

When it comes to developing a successful direct mail campaign in 2021 and beyond, a solid partner with experience is essential. One Stop Mail has more than 14 years in direct mail and guides you at every step of your campaign development.

If you have big revenue goals to hit, the professionals at One Stop Mail are waiting to help you get started. Contact us, or call 602.932.0276 and get started today.

OSM SM Post Build a targeted mailing list

How to Build Better Targeted Mailing Lists

February 17, 2021/0 Comments/in Uncategorized

Every direct mail campaign relies on targeted mailing lists. You need to know who you are mailing to personalize your mailings and utilize best practices. The first step starts with a little hard work, and that involves compiling the data you already have on hand. With this data, you can understand who your biggest purchasers are and determine similarities between each individual so that you can target other customers like them in the future more effectively.

Put Your Own Data in Targeted Mailing Lists

The first step should be determining who is your target customer. You can do this by reviewing past customers and start building targeted mailing lists from the ground up. When you do this, you should pay special attention to commonalities between customers so you can start constructing customer profiles. These profiles will give you a snapshot of your various customers and empower your marketing campaigns with all of the unique data that segments these individuals.

Now, every customer is unique. To say that a certain segment of your customer base is identical is a little misleading. You will most likely end up with a lot of different kinds of customer profiles, and there will be subtle differences that make each purchase just a little bit different. But this is where your hard work comes in since it’s your job to find where the data may overlap.

Though it may seem like a no-brainer, it is important just to focus on the customers that generated the most revenue for your business in some way—at least at first. Your other customers are important too, but initially, you should focus first on the profile that will help you target the most lucrative prospects.

What To Do With Your Profiles and Mail List

Although the goal is to ultimately understand your target audience, these profiles and mailing list can serve to inform many of your marketing decisions. You can break the mailing list down, if you haven’t already, by each individual’s purchase history so you can find trends in their buying habits to improve any marketing that targets past customers. You can also use these lists to help you form a reminder campaign, which is particularly relevant to any business that is appointment based.

Your Ideal Customer – Cloning Mailing Lists

Another common practice businesses use is after they have put in all of the hard work of building their mailing list to determine their ideal customer, they take this vital information and go purchase a clone mailing list. A clone mailing list is a collection of prospects that fit the customer profile you have developed. This is why it is important to focus on the customers who have purchased the most from your business since this new set of similar prospects will have a greater potential of bringing in large amounts of revenue.

How to Get Started

If you’re new to building targeted mail lists or haven’t had much success,we at One Stop Mail can help. We are direct marketing experts and will discuss your goals for your campaign and can offer consumer, B2B and customized lists. If you’d like help with the campaign itself, we develop the marketing materials and deploy the materials for you. Simply call 602.806.8775 or reach out to us, we’re here to help.

Updated 2.17.21

Accountants Get Hefty Returns from Tax Postcards

February 5, 2021/0 Comments/in Digital Print Postcards, Direct Mail, Direct Mail Flyers, Direct Mail Marketing, Direct Mail Postcards, Offset & Digital Printing

It’s the start of another tax season! Although most humans find the first quarter of every year cringe-worthy, accountants well-versed in taxes, like you know it can be a highly lucrative time. How do you make it even more profitable and maximize the need for your expertise? Two words: tax postcards.

Consider what happens if you don’t reach out to prospective clients – lost revenue. Today there are online accounting services that charge minimal fees along with budget tax-preparers that provide basic, production-line service and are happy to collect fees that could be coming to you.

Uninformed taxpayers could be attracted to the price, not knowing that you offer added benefits, like tax savings for the current tax period and strategies to reduce taxes in the coming year. What happens when you don’t secure new clients? As attrition naturally eats away at your customer base, your thriving practice could slowly die.

Let’s explore how you could get a larger share and attract more clients with an affordable strategy that allows you to advertise your accounting practice to a legion of individuals who need your expertise.

Direct Mail Is Still Popular & Profitable

These days, everything is online – that doesn’t mean that everyone likes it. The novelty of receiving something colorful, fun, and informative in the mail can help small businesses be more memorable.

Tax postcards create lasting impressions

According to a number of sources, direct mail has an average lifespan of 17-days while an email will only stay on your prospects’ minds for a few seconds.

Not only will you stay top-of-mind with your targeted audience, but you can touch their friends and family, too. An attractive offer may end up under a refrigerator magnet. When a friend says they need tax help, all the recipient needs to do is share your name and phone number on the mailer or pass along the tax postcard!

Millennials like mail

This generation has grown up using digital resources, banking, going to school, and work online. It’s logical to assume that they prefer to get all of their information online.

Quite the contrary, surveys show that 76% of Millennials say they feel special when they receive personalized mail. With the personalization costs plummeting, thanks to digital printing, it’s worth the cost to make future clients feel special by sending a personalized postcard.

Take the stress out of tax time with tax postcards

Busy clients have a lot on their mind and often have competing priorities vying for their attention. By sending reminder postcards, you’re easing their stress by letting them know that you’re ready to offer expert advice and take a stressful task off their hands.

Turnkey Tax Postcard Solutions

Attract more revenue by targeting your best clients with a postcard that’s 4.25”X6” in size. According to Accounting Today, this accounting postcard size that gets the best results.

Next, how to position your accounting and tax service practice to reach your ideal customer? Choose an experienced direct mail marketing service and commercial printer, like One Stop Mail (OSM) to drive the right leads to your business.

List services that target new clients and movers

Mail lists are critical for successful direct mail campaigns. If you don’t get the results that you want from each mailing, experts in list building and direct mail can suggest how to improve results, from changing your demographics or reach new movers in your neighborhood.

You can also customize a list that’s specific to your practice to optimize your budget and return on investment.

Eye-catching graphic services for your tax postcards

Reaching your targeted client-base requires standing out among all of the “noise” in the mailbox. If you want to create a one-of-a-kind look for your accounting postcards, OSM’s professional graphic designers can create a design that aligns with your quality, trusted brand.

Affordable printing options

As mentioned, personalized messages are more memorable and appreciated. OSM’s digital printing services allow you to greet every prospect by name without costing you an arm and a leg. Ask our printing pros the cost of a printed message, and you may be pleasantly surprised.

EDDM

“Every Door Direct Mail” may be the answer if you want every household on a specific mail route to receive your tax prep postcards. OSM will make sure that all of your neighbors receive your message, and it saves you the cost of a mail list, too.

Consider More Than Tax Postcards…

Client giveaways pack a punch. When you provide clients with pens, magnets, and other promotional products with your name, logo, and contact information, you’re reminding them of your service and providing them a way to contact you.

If clients are presented with copies of returns in a folder that’s personalized with your name and number, they’ll remember you when it’s time for next year’s taxes.

In today’s competitive business environment, savvy business professionals leverage every advantage they can. When you have direct mail marketing and printing experts like One Stop Mail in your corner, you can create a unique campaign tailored to your practice.

Don’t delay getting your tax prep postcards on the press – contact us or call 602.962.9243 and start maximizing your tax time revenue today!