Every business owner wants sales. Their organization won’t exist long without them. They typically hire expert help to generate sales, sales managers, outside salespeople, inside sales, and a bulk mail company.
Yes, you read that right. A great way to generate sales is by hiring a reputable, knowledgeable bulk mail company. Before we get into the reasons why let’s examine what direct mail is and what it does.
What is Bulk Mail?
It is physical mail that’s sent through the U.S. postal service in large volumes to reduce postage costs. Typical direct mail consists of advertising messages on postcards, in newsletters, catalogs, brochures, and letters of all sizes. Direct mail campaigns advertise a new product or business launch, advertising a service, product, or promotional offer.
Businesses who send bulk mail can include coupons to spark sales, promotional codes to measure the effectiveness of the direct mail campaign, and welcome offers to attract new buyers.
Bulk mail is simply an efficient way to reach many potential buyers. And it’s effective – 42.2% of people say they read their mail daily. House mail lists have an average response rate of 9%, 4.2% for prospect lists.
Benefits of Bulk Mail
We’ve already demonstrated that mail is read and gets a good return (email on its own got about a 1% response rate in 2018), now let’s find out why.
“Sales” is a process. It starts when consumers become aware of your business and offerings (awareness). With repeat exposure to your business and products, the reader may start thinking of buying (the consideration stage), then with more exposure, they move to sales, and eventually a customer relationship with your firm.
Bulk mail campaigns ensure your potential customers see your offers (awareness). With repeated mailings, you can move them further along the buyers’ journey to consideration, then to purchasing, and a customer relationship. Not many people buy immediately – it usually takes an average of 7 exposures to your brand message before the average person will buy.
An experienced bulk mail company helps businesses create campaigns to guide prospects further along the buyers’ journey. Additionally, bulk mail sends your message far and wide to help more future buyers become aware of your business and products.
Mail sticks around
On average, mail stays around the average household for 17 days. If the mail is a colorful, engaging postcard, it can be given a prize spot on the refrigerator or bulletin board increasing the number of times family members see it. Remember – with each exposure, viewers can be moved further down the buyers’ journey.
People love mail
Would you believe that 73% of people say that they like being contacted by mail by businesses because they can read it whenever they want? It’s true – and they also feel nurtured by the sender, which can be a good starting point for an ongoing customer relationship.
Why a Bulk Mail Company is Your Perfect Solution
Lead-nurturing and generating sales take time. Partner with a bulk mail company and they will do the time-consuming work for you. A company with experience in a wide variety of businesses can recommend the best frequency to mail and send follow-ups to get the results that you want.
Some bulk mail companies have graphic designers on staff to help you create the most engaging mailers to give them a better chance of ending up in an honored place on family refrigerators to remind people about your amazing offers.
In addition, they can create compelling coupons that will encourage them to take advantage of your offers.
Are You Ready to Boost Sales?
The team at One Stop Mail are bulk mail experts and will be happy to guide you to get the best results. The team has worked in a wide variety of industries, from solopreneurs like realtors to home services like contractors and landscapers to insurance brokers and medical practices.
They also have graphic design expertise on staff to help make your mailers stand out. They are list experts that can customize a list to ensure your beautiful mailers reach a new target audience.
In addition, they are commercial printers and can complete digital follow-ups.