Direct Mail Blog & News From One Stop Mail

Behavioral_Sciences_and_Direct_Mail_Marketing

Leverage Behavioral Science to Improve Your Direct Mail Response Rates

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Everyone wants to improve their return on investment for the investments they make in acquiring new customers. That's especially true for direct mail response rates. After creating the concept, look and feel of a direct mail campaign, then paying for the printing and mailing, it makes sense that you want a positive return on your effort and cost. Leverage behavioral science and data to get a better return on your next campaigns. Read on to learn more.
OSM Top 7 Direct Mail Statistics

Top 7 Direct Mail Statistics You Can Use

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The results are in and these are definitely direct mail statistics you can use -- and should use. Despite a proliferation of technical advances, the numbers show that audiences still respond to direct mail, which makes the ROI worth the effort. What data aalysts have found is an increase in response rates year-over-year through 2017 and that prospective customers prefer colorful mailers that are customized with their name. Learn why your marketing campaign should still include direct mail.
Variable Data Printing

5 Reasons You Should Use Variable Data Printing Services

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If you are familiar with the ins and outs of direct mail, then you have probably heard of variable data printing services. Variable data printing is on-demand printing in which components of the printed copy, such as text, images, and other elements, are changed from piece to piece without interrupting the printing process. you can nurture current and new relationships with customers by acknowledging their uniqueness rather than grouping them into a more generic group. This will not only make them feel valued, but also set them up to have greater brand loyalty.
Direct Mail Campaign Examples

Proven Direct Mail Campaign Examples – Define The Best Target Market

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Successful direct mail campaign examples result in the right message being delivered to the right audience so they can act on the right product or service offer for them. One way to ensure success is to plan before you launch a campaign. And, identifying the right target market will not only result in great ROI, but it will allow you to re-market to that audience so you can continue to have on-going success. Read on to learn more.
Mortgage Mailer

Creating A Captivating Mortgage Mailer Targeting Refinancers

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Creating A Captivating Mortgage Mailer Targeting Refinancers…
OSM SM Post Irresistible Direct Mail Offers

Crafting Irresistible Direct Mail Offers to Convert Prospects

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Marketing is all about presenting an offer to prospects and customers that entices them to act. There are key steps to creating direct mail offers that are irresistible that start with putting yourself in your customers' shoes and call out the solution or benefit that makes them want to buy. And, don't forget to highlight reviews from satisfied customers if you want more satisfied customers!

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