Direct Mail Marketing - One Stop Mail

Direct Mail Marketing Trends 2017

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With the dawn of the new year, it is time to look ahead at what trends will take shape. At the center of discussion will be direct mail. However, we will also look at some of the more general marketing trends that will play into direct mail’s destiny.

Omnichannel and Data Driven Marketing

Two of the biggest things that marketer analysts are predicting for 2017 is an increase in omnichannel and data-driven marketing. More businesses, specifically retailers, are getting more accustomed to the idea of having customers start a purchase on one device and finish on another or in-store according to Eliza Fisher, Marketing Strategist and Editor at Social Annex, Inc.

Connected to omnichannel success is the analysis of data from 2016. Devin Fitzpatrick, Founder, and CEO of CDF Consulting predicts that data will be king. The first step with any marketing campaign is to understand the customer first. To get a better understanding of how to reach your targeted audience, analyze as many layers of data as possible.

What This Means For Direct Mail

Based on the previous two trends, direct mail will be affected in a positive way. This is due to direct mail’s strengths as a marketing asset. Firstly, direct mail is great at driving results through other channels. With direct mail, you can further advance your omnichannel efforts. Secondly, it is a perfect for targeting specific audiences. This plays into data-driven marketing. By wielding your data surgically, you can greatly increase your personalization and reach your desired audience with a relevant message.

With Personalization Comes Variable Printing

Part of the above domino effect that marketing trends will have on direct mail, we will see businesses making greater use of variable printing. It is now easier and more affordable for companies to print direct mail marketing materials with greater variety. According to Arrow Marketing, small businesses are starting to realize that local marketing efforts can be improved with a direct mail campaign. In fact, they state that direct mail still makes up 43% of local retail advertising, and 76% of business owners say that their marketing strategy combines digital with print communication.

2017 Outlook: Direct Mail Integral To Marketing Success

With omnichannel and data-driven marketing trends predicted for 2017, we have seen how this will make direct mail an important part of company’s marketing campaigns. Due to direct mail’s ability to drive customers through different channels, deliver highly personalized messages to targeted audiences, and remain affordable with variable printing, we expect to see another productive year for direct mail.

OSM SM Post Target the Consumers Desire to Save 1

A Marketing Strategy that Targets the Consumer’s Desire to Save

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No matter what level of income someone makes, everyone cares about saving money. It is a misconception that coupon users are confined to a certain income level. In fact, recent studies have found that affluent shoppers do indeed care about saving and are receptive to offers. This is why it is important for companies to incorporate print promotions into their omnichannel marketing strategy.

Connecting People to Your Brand

Coupons are still one of the best ways to build a bridge between your brand and your potential customer. The desire to save money will never wane from people’s minds, and that is why it is so reliable. According to a Valassis study, 92% of shoppers use paper coupons and about half use them always or very often. With direct mail, you have an opportunity to target an age range that most would consider unreachable unless using a digital method. However, paper is still strong, and is not ending up in the trash but rather are being redeemed in stores.  The same study found that more than 50% of all consumers like receiving print coupons in the mail. It is clear that mail is still one of the strongest delivering methods for deals and other specials that can get more customers purchasing online or at your brick and mortar locations.

Influencing the Purchase of New Products

Trying to get consumers to switch to a new product from a different brand can be a challenge. A new marketing strategy can offer a variety of tactics that influence a shopper’s decision making, but one of the most effective methods has been tied to one’s desire to save money. A RetailMeNot survey found that about 80% of participants made a first-time purchase using a coupon. You can influence new customers with an offer that reduces the risk of trying something new and sets the foundation for new customer relationships.

Marketing Strategy that Incorporates Direct Mail

Providing opportunities for shoppers to save will never go out of style. Consider how effective your marketing strategy is now, and how much more you can improve its performance by adding a direct mail marketing campaign to the fold. Put the coupons right in the hands of the consumer so that you can empower them to make their next purchase without breaking the bank. In doing so, you will build a valuable relationship with new customers while also achieving the goals of new products. Contact us today to get started!

Direct_Mail_Company_Tempe_az - personalized direct mail statistics

Direct Mail Marketing Personalization Statistics That Outweigh The Cost

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How do you improve through the competition on the very crowded internet? By utilizing personalized direct mail statistics, of course. Instead of a standard digital banner – why not personalize it to match an individual’s interest. If you’d like to get a better result for a lower price, direct mail can fill the bill. Statistics show that millennials like mail, with 75% looking forward to getting it and 63% responding to a mailed offer in the past three months.

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Every Door Direct Mail – New Expanded Features!

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If your company currently uses direct mail, the US Postal Service has a great tool to increase the effectiveness of your campaigns. Or if you’re not currently doing mail campaigns, this may give you an added incentive to give direct mail a try.

It’s called Every Door Direct Mail (EDDM) and it adds significant ability to research and customize your mail delivery before even finalizing the mailer.  And the best part is, it’s totally free to use, aside from the standard postal fees, of course.

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Postcards Are Still One Of The Most Cost-Effective Methods Of Outreach

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There are so many different ways of reaching out to customers these days that it’s hard to even settle on which methods to use.  Plus, the rush of technology means there’s always potential to deploy the latest-and-greatest gimmicks to grab people’s attention.

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Direct Mail Postcards Are Cost Effective!

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If you’re looking for the cheapest and easiest way to get your message out to a wide segment of the public, especially a segment based on local geography, there’s often no better option than standard direct mail postcards.  When ordered in bulk, each only costs a few cents -or less- to print and mail, making them the most cost-effective option for mass terrestrial messaging.

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Grow Your Business with Mailing Services

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In the rush to adopt all the new electronic mediums in advertising – the Internet, email, blogs, etc – it’s easy for a business to overlook the cheapest and most widely-seen of all marketing ventures: Simple postal mailing services. People may be “cutting the cord” in terms of their phone and TV services, but everyone still gets postal mail.

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