Tag Archive for: copywriting

customized mailing lists

Use Customized Mailing Lists for Massive Results

/0 Comments/in , ,

Marketing campaigns can be time-consuming and costly. Make sure your collateral is seen by the right people with customized mailing lists! Use Variable Data Printing to your advantage.

Our goal is to provide you with a cost-effective solution that will provide the highest response rate. Read on to learn why personalization in marketing matters and how well-researched mailing lists get you massive results.

Why You Need a Customized Mailing List

customized mailing lists smiling man holding envelope

In a direct mail marketing campaign, the most important factor is the number of eyes on the page. This means that when your mailer arrives in a potential customer’s box, it’s actually looked at instead of just tossed in the trash. To achieve this, your mailing list needs to be accurate and capture the correct audience. The list of people who receive your marketing mail needs to be individually created, just like your marketing strategy.

Targeted marketing exponentially increases the chances of response and conversion of leads into clients because you only communicate with the customers who are interested in your product or service. This can include timing as well as messaging. If you have enough information about the client, you can pitch your product in a way that is bound to strike a chord with that person.

But how do you get a customized mailing list? 

Expert Data Services

customized mailing lists envelope with paper planes in orange backgorund

One-Stop Mail’s Mailing List Service provides access to thousands of target criteria to help you deliver your products or services to your ideal customer. Reach prospects across diverse demographics with segmented lists, built just for you.

Some examples of mailing lists are:

  • Consumer Residential 
  • Business to Business
  • Saturation 
  • Every Door Direct Mail
  • New Mover

Read more specifics about these lists here.

It’s very important to ensure your mailing list is as up-to-date as possible, or you’re just throwing your money (and results) away. One Stop Mail always removes duplicate data as part of our service. Our data specialists are here to help enhance your response rate and merge multiple fields of data for truly personalized direct mail pieces. 

The Importance of Personalization in Marketing 

customized mailing lists woman dropping letter in yellow mailbox

Potential audiences differ from campaign to campaign. For that reason, marketers cannot keep using the same marketing strategy for every product.

A majority of people prefer a personalized customer experience over a traditional, generic one. Personalization helps you: 

  • Attract new business
  • Keep proven customers returning
  • Remind infrequent customers about services/products 

The personalized approach pays off in the long run by winning customers over and earning their loyalty.

Your content should be targeted toward a broad enough audience so that it’s read by many, but has the most emotional appeal for your narrower audience. Some examples of potential audience groups include:

  • New homeowners
  • New businesses
  • Residential or commercial
  • Area-specific (within a certain radius of retail locations)
  • Age-specific
  • Income-specific

Get the best outcome for your goal. Make sure you’re hitting your target while still fitting your campaign within the desired budget. 

One Stop Mail Can Help You with Customized Mailing Lists

With the overwhelming amount of customer data available, finding the right mailing list for your specific direct mail campaign can be confusing. Our team of data experts will research and suggest the proven criteria and type of direct mailing list to pull off a successful campaign. 

Holly Emerson One Stop Mail Staff
Whether you know what already works for your business or need advice, we are here to help! Find out more about what we do here or call us at (602) 223-3003

killer-copywriting-tips

Killer Copywriting Tips

/0 Comments/in

Killer Copywriting Tips

 

Copywriters face all sorts of challenges, from writer’s block to finding the perfect word count for their particular project. Most of the time, the things learned in school are not relevant, for academic writing is completely different from business writing. I had to learn that the hard the way, but fortunately I was able to pick these things up quick. Here are some quick tips to help new and current copywriters.

 

Overcoming Writer’s Block

 

I personally don’t believe in the idea of writer’s block. If you are struggling to write something, that usually means you either don’t have a good grasp of the topic or don’t have enough material gathered to formulate a vision for your writing. In the article “35 Copywriting Tips & Tricks from the Pros,” they cite a quote from Gary Bencivenga who states, “the best copywriters are the most tenacious researchers. Like miners, they dig, drill, dynamite, and chip until they have carloads of valuable ore. John Caples advised me once to gather seven times more interesting information than I could possibly use… Research is the infallible cure for writer’s block.” This is probably the only thing from academia that transferred over, and is an important part of copywriting.

 

Find Your Voice

 

This was a common phrase that I often heard in poetry workshops. The idea is that every writer has their own unique voice where their personality and character come out on the page. Of course, poetry and copywriting are different from each other, however, no matter what sort of writing you do, finding the place where you as an individual intersect with what you are writing will lead to excellent writing. This is because not only will it be more personable for the reader, but it will make writing that much easier for you.

 

Headline as the Hook

 

Many of us who have written the dreaded five paragraph essay remembers our teachers emphasizing a “hook” in the first paragraph to get the readers interested. For copywriting, the hook is in the headline. If you don’t have a good title for the piece, most people won’t bother reading it. Some principles you should stand by follow:

  • Write the headline after you have written the copy
  • Go for simple and punchy
  • Be specific, not misleading

When you have found a good headline, make sure the copy that you have written matches. What I mean by this is that there is nothing more worst than clicking into an article expecting something great and getting a sub-par article. Make sure that whatever headline you pick that the article you have written delivers.

 

Other Resources

 

Remember, research is not only an integral part of writing excellent copy, it is also part of improving yourself as a writer. There are many writers out there that have written great pieces on the craft. I would recommend finding lists of books to read or scour the internet for helpful articles. One such list that I tend to return to is on Linkedin. Every year, a new list comes out that compiles the best reads for the years. It is titled “20 Books Every Marketer Should Read in 2017.” This is how I found Everybody Writes by Ann Handley, which is an excellent resource for any writer in the content world. I highly recommend you pick this book up if you are in dire need of some useful tips and advice.