Tag Archive for: lead magnet

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Want to Entice Clients? See Irresistible Offer Examples

What makes a coupon compelling? What makes an offer truly irresistable? No matter how great your postcard design is, direct mail that doesn’t offer anything of value are, well, worthless. There are three types of direct mail offers that work best:

  1. Lead magnet freebie – A coupon that offers something free that can be attained with little effort or commitment.
  2. Tripwire – An offer of something of value that has a low barrier to entry at a substantially reduced cost.
  3. Promotional Discount – An offer that gives a percentage discount on specific or sets of products and services.

We dive into each of these types of direct mail offers, how to think about designing a promotional coupon to get the most out of your mail marketing, and examples of direct mail advertising.

Coupon Offer Type 1: Lead Magnet Freebie

The quid-pro-quo of marketing, a lead magnet requires the business to provide a freebie in exchange for an opt-in or participation from the prospective customer. A few examples of irresistible lead magnets can include free product, a significant discount, product trial or giveaway.

Irresistible offer examples that are lead magnets include:

  • Tony’s Pizza gives a voucher for an absolutely free personal pizza to new residents in the city.
  • AAA+ Automotive provides absolutely free basic diagnostic via an OBD Scanner to get people in his shop.
  • Grandview Timeshares provides a $100 restaurant gift card in exchange for participating in a presentation.
  • Sarah’s Insurance gives all prospects a $10.00 gas card for getting an insurance quote through her agency.

Coupon Offer Type 2: Tripwire

Creating a low barrier entry point for prospective clients is a great way to let consumers test a company’s products or services without having to commit to a large purchase. A tripwire aims to capture a greater amount of new customers by casting a wider net and luring them in with a low-cost offering.

An example of this might be an HVAC business offering a cleaning and inspection for $49.00. This provides a service which may not be incredibly lucrative but allows the company to do business with the homeowner. As additional services are needed it becomes easier to sell the client higher priced items or services based on the established business relationship.

Examples of great tripwires include:

  • Perfect Auto & Mechanic is offering a $30.00 oil change and multi-point inspection. Irresistible offer examples like this in hopes to uncover additional repair needs.
  • A’s Pizza & Brewery sells $2.00 slices during lunchtime to help increase familiarity with their dinner menu and ideally bring the whole family.
  • West Park Valley Dealership is offering a $300.00 ‘Sell Your Car’ detailing package which gets your vehicle to a pristine state. Their emphasis is to get people to test drive and buy vehicles since they know the detailing customers are looking to sell their vehicle.

Coupon Offer Type 3: Standard Promotion

A promotion can simply be a discounted percentage or variable offer and still produce a high conversion rate. Although standard promotions are most commonly seen in marketing, they are often poorly implemented.

direct mail couponsOne of the most important aspects of a standard promotion is to include an urgency factor such as a time constraint for redemption.

Examples of standard promotions include:

  • Jeff’s Dog Grooming offers 15% off a bath and haircut service.
  • Golden Hair Salon is marketing a promotion that gives $10.00 off a cut and color.
  • Ray’s Tires is giving a 4th tire free when you purchase three at full price.

Types of Irresistible Offer Examples

Keep in mind consumers are advertised constantly and in every aspect of life. Via cell phone apps, Facebook, Instagram, billboards, radio, TV, you name it. An offer has to really sizzle to make a consumer decide to purchase or opt-in. A great incentive will be the differentiating factor between you and your competition.

If you own a lawn care business, you know that 95% of your customers will need to use you more than once, so it makes logical sense to offer a steeper initial discount in an effort to persuade the prospect to choose you over the competition. Here are offer incentives ranked from most to least effective.

Best

FREE – Everyone loves free. When Iron Strength Karate is gearing up for summer and back to school promotions they offer a completely free karate uniform. Dave, the owner, understands the initial investment eliminates the entry barrier for most families and is able to maintain most students as customers for years. Due to the

Good

Dollar Amount Off – Getting a set amount off a product or service is great. Consumers don’t have to guess or do the math to understand the savings and benefit. Customers will be more inclined to frequent your business versus competition and have increased loyalty if they feel you provide a good value.

Mediocre

Percent Off – We’ve all see discounts ranging from 5-75%+ off. Although consumers do redeem these offers, they’re often difficult to understand. Unless a buyer thoroughly knows your pricing beforehand, it’s tough to get an idea of true savings and often requires a calculation. This method makes it difficult for a consumer to understand the value. Additionally, many buyers feel that percentage discounts are played out and often feel prices are artificially inflated to give a false sense of savings.

Why Coupons In The Mail Work

Direct mail coupons and offers are some of the most successful types of marketing your business can do. Let’s examine why coupons can help motivate your potential customers.

irresistible offer examplesReason for Purchase: A discount or special freebie can help sway a customer who’s hesitant to buy a product or give people a reason to use your company over others. This added motivation will entice them to purchase.

Perceived Value: Feeling you got a deal or are getting something of value at a lower than market cost is a fantastic feeling. Coupons allow people to feel that sense of satisfaction while also giving you their patronage.

Urgency and Scarcity: Coupons often come with expiration dates or limited quantities, creating a sense of urgency and scarcity. This also motivates customers to take action quickly or by a certain time period to avoid missing out on the deal.

Customer Acquisition and Retention: Deals that are exclusive to a type of customer allow you to target your marketing and boost new or existing customer sales. Certain coupon offers can motivate customers to join or return.

Promotional and Marketing Tool: If you have a larger marketing campaign, coupons or special offers can supplement that campaign by promoting new products, clearing out old inventory or even creating buzz around your business.

Competitive Advantage: If you’re offering a coupon through mail and your competitors aren’t, you have a huge advantage in getting chosen by cost-conscious shoppers solely because your have a discount.

Trial and Adoption: There are times when people are ready to try new things, a direct mail coupon can be an excellent way to convince people to try your business and become loyal customers.

Word-of-Mouth and Referrals: When customers feel they got a great deal through a coupon, they are more likely to share their positive experience with friends and family. This word-of-mouth marketing can lead to new customer referrals.

Customer Value

Ultimately what you’re willing to spend or give in exchange to acquire a new customer will depend on what you are willing to invest to earn the client over your competition. It makes far more sense to invest in a new client upfront rather than having to win them over from the competition.

The cost of a new customer with incentives factored in can actually have a higher customer value over customers acquired without incentives. With the examples of direct mail marketing we’ve reviewed, you should have a good idea as to some do’s and don’ts of creating a compelling offer.Consumers see marketing promotions as a positive benefit and are much more likely to become loyal, repeat customers.

There are many steps to a successful direct marketing campaign – don’t just add a call to action on a post card and go it alone. An experienced direct mail company, like One Stop Mail can build a specific customized mailing lists, offer diverse printing options and can execute crucial elements of your campaign. Give us a call at 877-371-4004 or reach out to us to discover how we can help you make your next campaign successful.

 

*Blog updated 8/8/2023

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7 Industries Still Crushing Sales Goals with Direct Mail Marketing

These 7 industries rely on direct mailer companies to crush marketing goals and catapult sales because results are trackable and consistent. Using direct mail marketing campaigns is a vital part of an overall marketing strategy that these businesses use every day.

Read on to get best-bet tips that have proven successful in these industries (and check out the free ebook download offer with 25 pages of information you can use to connect with your customers)! Learn who uses direct mail, the types of direct mail and why direct mail is so effective for these businesses.

1.) Real Estate Brokers & Agents – EDDM Efficiency

Need a quick listing to sell or have real estate you need to move? Every Door Direct Mail is a powerful tool that allows for tracking methods to be used.  Real estate agents are using Mail Marketing to get in the door.

As an agent you can utilize direct mail to advertise a home for sale – Try sending direct mail postcards or direct mail letters to homes in neighborhoods that fit buyer requirements. If you’re trying to sell a condominium or townhouse, sending mailers to apartment communities is a great way to reach enthusiastic first-time home buyers. To get that million-dollar listing–send your Direct Mail Postcards to upscale homes telling them why it’s a great time to sell and what makes you the perfect broker or agent! 

Learn more about EDDM and how you use it to effectively canvass neighborhoods. Or check out our real estate direct mail services to see how you can target and attract the clients you need to crush your real estate sales goals.

2.) Car Dealerships – Lead Targeting

With strategic data segmentation designed around car buyers, the right direct mail marketing company can create successful direct mail campaigns for dealerships.

Postcard Mailers are a great way to reach out to people based on geographic location. Whether you’re selling luxury vehicles, mid-range, or even entry-level used cars, direct mail postcards can be the cornerstone of a successful marketing campaign. Many car dealerships will feature promotional vehicle pricing to get buyers on the lot, mail out scratch-to-win postcards, and instant discount coupons. Use direct mail marketing to get the word out for your next super sale event, you’ll regret it if you don’t.  

One cost-effective way car dealerships crush their sales goals is with direct mail postcards.

3.) Charities (Non-Profits) – Cost Effective Fund-Raising

Fundraising simplified, direct mail marketing campaigns are the ideal way to get back in touch with previous donors, find new donors, and recruit potential volunteers. One of the biggest obstacles charities face is getting their message out there, often due to limited staff which is why they often turn to direct mail agencies. 

Your charity can reach out and ask for donations in a non-invasive manner,  simplifying the donation process with easy-to-use return mail envelopes. Canvas no more! With Every Door Direct, you can be certain that your powerful message will reach every home in the neighborhood or city you target.

Here are 5 surefire tactics Non-profits use to crush their donation goals.  Or check out our nonprofit direct mail services to see how you can target and attract the donors you need to fund your mission.

4.) Marketing & Advertising Agencies – Personalization Perks

When you need to drive qualified leads to your ideal customers you need a marketing method that is highly effective and allows for precise tracking. Direct Mail Postcards & Letters are a perfect way to generate high-quality, organic leads for sales teams.

Variable Data Printing ensures the best possible response rate by allowing you to custom-tailor text and images on each individual mail piece. Don’t be shy, if your client is a veterinarian who wants to ensure his valuable clients keep coming back – Direct Mail is perfect. A customized postcard saying, “Honey is due for her annual check-up!” is a great way to personalize the messaging and show your customers you care. Whether you are sending service reminders or building brand ambassadors via birthday postcards, Direct Mail Marketing is the answer for any marketing strategy.

5.) Schools – For Parents & Students

Charter and private schools are a perfect solution for advertising enrollment and keeping in touch with parents. With Direct Mail you can be confident that you’ll reach the right demographic and families with close proximity.

If you need to remind families of important dates, events, or messages you can send Postcards are a perfect way to notify families of important announcements even on short notice!

6.) Medical Offices – New & Existing Patients

Dentists, physical therapists, physicians, veterinarians, and other medical professionals rely on regularly scheduled appointments to maintain consistency within the business. Direct Mail is a great way to wish patients a happy birthday or remind them of an upcoming appointment or annual exam.

For new patients, send direct mail promotions, new patient coupons and even let them know you’re accepting new clients.

Or check out our medical and healthcare direct mail services to see how you can target and attract the patients you need to increase the bottom line of your practice.

7.) Solar companies – Better Than Knocking

Let’s be honest, canvassing on foot is brutal. The best direct mail campaigns are the ones that allow you to target specific neighborhoods so you’re not walking around a neighborhood endlessly or sending postcards to apartment complexes.

With quality Data Services, for example, you can send Postcards to homes where the median home price fits your ideal customer profile, ensuring you the most conversions possible. To get homeowners to call try offering an incentive or free consultation and using a tracking phone number to monitor the effectiveness of your campaign.

How Can We Help With Your Mailers For Marketing?

When you have questions or want to crush your sales goals with a direct marketing campaign, reach out to us today at contact us today or 602.223.3003. We have years of experience creating effective direct mail campaigns, from conceptualization to deployment.  

Get your 25-page Strategy eBook FREE – Just click the image below!

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Using Direct Mail Campaigns to Increase Donations

How to Increase Donations with 5 Sure-Fire Direct Mail Tactics

In good and bad economic times, achieving your fundraising goals is essential. Not knowing how to increase donations to hit the numbers you need puts your mission in jeopardy. You know what failure could mean – reprioritizing initiatives, delaying, or abandoning them altogether. 

Fortunately, we are sharing 5 proven direct mail services for nonprofit organizations to help fundraising managers hit those all-important goals. 

How to Increase Donations with Direct Mail

We’ve shared many statistics about the effectiveness of direct mail – so you know it gets great results. Here’s a variation – 

Direct mail is 37 times more effective than email response rates according to the Direct Mail Association. 

The smart money says to go with direct mail. According to recent statistics, 42% of recipients read their direct mail and it hangs around the household for an average of 17 days which gives all members of the household time to review it. Explaining sustained giving options may have a better chance to be read and understood in a carefully crafted letter. 

Now that you know how direct mail will deliver, what should you do with it?

How to increase donations senior in blue shirt with envelopes in hands#1 – How to Increase Donations? Reach Out to Current Donors

You’ve heard the old saying that it’s easier to sell a customer than a prospect. Well, the same is true of your current donors. 

Because your donors have shown they are aligned with your mission and want to help your organization achieve it by donating before, they don’t have to be convinced. This group is the most likely mail recipient to give during your next campaign. Yet, it’s easy to overlook them. 

If it’s awkward to start the conversation with someone who has already been generous to your organization, just say thank you for their past support and invite them to continue that support.

#2 – How to Increase Donations? – Use Targeted Lists

Your nonprofit probably knows the type of donor who is the most generous and consistent in their donations to your organization. Create a custom list and use the donor segments that have worked best for you – or send variations of your campaign letter to current, lapsed, and long-lapsed donors to increase donations. 

Sustainer Giving

Instead of requesting a large contribution, consider sending lapsed donors a sustained giving proposal that’s built from their prior giving history. For instance, if they’ve routinely given $200 a quarter, you can suggest they pledge $70 a month to make donations more manageable. 

Major Donors

Send a separate communication to your largest donors, who have a bigger stake in your organization. They may be more interested in special initiatives, the benefits, and how you will use their money. In addition to a special message, the communication may require higher quality stationery. 

Want to know how to increase donations from new major donors? Target high-income neighborhoods on customized lists as 93% of these women donate to nonprofits while 87% of men also donate.

How to increase donations personalized envelope web 1#3 – Personalize Your Marketing to Increase Donations

Nearly every business influencer and sales guru, from Dale Carnegie to today’s experts, know the power of using a person’s name. It immediately draws the reader’s attention and provides a personalized feeling to the mailer. 

When you’re approaching a donor – current or new – with the reasons why they should donate to your cause, using their name can be influential. 

Fortunately, with today’s digital marketing printing solutions, the cost of personalization, sometimes called variable data printing, is much more affordable, making it a must-do!  

#4 – Pro Tip: Use Reply Devices

This is simply a way to make it easier for the recipient to act. A mail-back card and a pre-addressed envelope can encourage donors to include a check or complete a form to demonstrate their commitment to donate on a regular schedule.

Why is a pre-stamped, pre-addressed envelope so important? With a marked decrease in mailing (in 2000 there were 103,526,000,000+ mailed; in 2020 it was nearly half the volume, 52,624,000,000) what’s the likelihood that your recipient doesn’t have an envelope or first-class stamp?

Why take the chance that a well-meaning donor wants to give, but they have to get stationery supplies or go to the post office to do it? How many will set aside the letter with the intention of getting back to it, and then forget it? Instead, make it easy for donors to give. 

How to increase donations opening a thank you note web#5 – How to Increase Donations – Keep in Touch with Donors

Even if you’re between donor campaigns, keep in touch with your donors to let them know how their donations have made a difference within your organization. Keeping them connected to the organization can make it easier for donors to say “Yes” to your next campaign. 

This step applies to lapsed donors, too. If you’re reluctant to stay in touch, keep in mind that you don’t know why they stopped donating to your nonprofit. It may be that they lost their job – fortunately for many, this is a temporary situation. Put your nonprofit front and center when they’re ready to give again. 

These 5 steps can help your nonprofit to have the best chance of increasing donations in good economic times and not-so-good times. Partnering with a direct mail campaign and print experts with nonprofit experience, like One Stop Marketing can make your campaigns easier to execute and your goals easier to achieve. 

Contact us or give us a call at 602.962.9243 to find out just how committed we are to helping you hit your big goals. 

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Direct Mail Catalogs Are Centuries Old… And Still Relevant!

There’s a very common misconception about the history of advertising, and that’s the idea Arron Montgomery Ward created direct mail catalogs.  While Ward was a pioneer, he was far from the first.

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Direct Digital Printing Allows For Creative Marketing Outreach

Welcome back!  This is part three in our series of articles highlighting some of the less-known or less-often used products that can be produced with direct digital printing services.  (Here are Part 1 and Part 2 if you missed them.)

There’s no need for more buildup; let’s just get right into more great ideas for integrating digital print into your marketing and outreach!

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Digital Printing Service Ideas

More Possibilities In Digital Printing Services, Part 1

AD_E_combo_01 digital printing service ideas
It’s easy to neglect real-world advertising and outreach when there are so many new and trendy ways of engaging in e-marketing.  However, while electronic media have gotten all the press, digital printing service options have been continuing to get ever-better.

Digital printing now offers numerous new options for getting your message out, and physical media is still one of the most effective forms of local outreach you can engage in.  So, we wanted to write a few blogs highlighting some of the lesser-used forms of printed marketing, in hopes of giving you new ideas for your local campaigns.

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More Possibilities for a Digital Printing Company, Part 2

Welcome back!  This is Part 2 in our ongoing series exploring many of the lesser-used options in marketing when businesses uses a digital printing company.  (You can find Part 1 here.)

Digital printing has revolutionized print marketing in many ways, as well as re-energizing some older forms of advertisements which had previously been seen as passe‘ thanks to the outdated technologies behind them.  However, with today’s digital print options, there’s a new world of options for reaching out through printed mediums.

So, we have some more ideas you might be able to employ to kickstart your local marketing campaigns.

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Winter is coming: Get a jump on your holiday direct marketing tactics

When it comes to holiday marketing, it’s time to start planning for it. The Holiday season – starting with Black Friday and continuing through New Years – is prime retail season for everyone, and you should focus your budget on proven direct marketing tactics.

Direct marketing via postal mail can still have a vital role to play, especially for smaller shops looking to compete with the “big box” stores in town. Creative, interesting, and engaging holiday marketing materials will help ensure people remember you, no matter what Macy’s has on special.

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Personalize Your Direct Mail Campaign Without Crossing the Line

One of the most contentious issues in marketing today is the issue of privacy, especially in regards to data-gathering.  A recent Pew Poll showed significant across-the-board concerns about the amount of private information that’s getting into the hands of business, and this is undoubtedly affecting customers’ attitudes towards companies and targeted direct mail campaigns.
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Stand Out in the Mailbox with These Direct Mail Tips

Direct mail is still one of the most popular, affordable, and effective forms of marketing available… but you need to catch people’s attention quickly.  Forty four percent is never opened, and most of that boils down to a failure of presentation and not using well-known direct mail tips.

When consumers are time-pressed, your direct mail needs to immediately grab their attention and become the first thing they open.

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