Tag Archive for: Mail Marketing

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Want to Entice Clients? See Irresistible Offer Examples

What makes a coupon compelling? What makes an offer truly irresistable? No matter how great your postcard design is, direct mail that doesn’t offer anything of value are, well, worthless. There are three types of direct mail offers that work best:

  1. Lead magnet freebie – A coupon that offers something free that can be attained with little effort or commitment.
  2. Tripwire – An offer of something of value that has a low barrier to entry at a substantially reduced cost.
  3. Promotional Discount – An offer that gives a percentage discount on specific or sets of products and services.

We dive into each of these types of direct mail offers, how to think about designing a promotional coupon to get the most out of your mail marketing, and examples of direct mail advertising.

Coupon Offer Type 1: Lead Magnet Freebie

The quid-pro-quo of marketing, a lead magnet requires the business to provide a freebie in exchange for an opt-in or participation from the prospective customer. A few examples of irresistible lead magnets can include free product, a significant discount, product trial or giveaway.

Irresistible offer examples that are lead magnets include:

  • Tony’s Pizza gives a voucher for an absolutely free personal pizza to new residents in the city.
  • AAA+ Automotive provides absolutely free basic diagnostic via an OBD Scanner to get people in his shop.
  • Grandview Timeshares provides a $100 restaurant gift card in exchange for participating in a presentation.
  • Sarah’s Insurance gives all prospects a $10.00 gas card for getting an insurance quote through her agency.

Coupon Offer Type 2: Tripwire

Creating a low barrier entry point for prospective clients is a great way to let consumers test a company’s products or services without having to commit to a large purchase. A tripwire aims to capture a greater amount of new customers by casting a wider net and luring them in with a low-cost offering.

An example of this might be an HVAC business offering a cleaning and inspection for $49.00. This provides a service which may not be incredibly lucrative but allows the company to do business with the homeowner. As additional services are needed it becomes easier to sell the client higher priced items or services based on the established business relationship.

Examples of great tripwires include:

  • Perfect Auto & Mechanic is offering a $30.00 oil change and multi-point inspection. Irresistible offer examples like this in hopes to uncover additional repair needs.
  • A’s Pizza & Brewery sells $2.00 slices during lunchtime to help increase familiarity with their dinner menu and ideally bring the whole family.
  • West Park Valley Dealership is offering a $300.00 ‘Sell Your Car’ detailing package which gets your vehicle to a pristine state. Their emphasis is to get people to test drive and buy vehicles since they know the detailing customers are looking to sell their vehicle.

Coupon Offer Type 3: Standard Promotion

A promotion can simply be a discounted percentage or variable offer and still produce a high conversion rate. Although standard promotions are most commonly seen in marketing, they are often poorly implemented.

direct mail couponsOne of the most important aspects of a standard promotion is to include an urgency factor such as a time constraint for redemption.

Examples of standard promotions include:

  • Jeff’s Dog Grooming offers 15% off a bath and haircut service.
  • Golden Hair Salon is marketing a promotion that gives $10.00 off a cut and color.
  • Ray’s Tires is giving a 4th tire free when you purchase three at full price.

Types of Irresistible Offer Examples

Keep in mind consumers are advertised constantly and in every aspect of life. Via cell phone apps, Facebook, Instagram, billboards, radio, TV, you name it. An offer has to really sizzle to make a consumer decide to purchase or opt-in. A great incentive will be the differentiating factor between you and your competition.

If you own a lawn care business, you know that 95% of your customers will need to use you more than once, so it makes logical sense to offer a steeper initial discount in an effort to persuade the prospect to choose you over the competition. Here are offer incentives ranked from most to least effective.

Best

FREE – Everyone loves free. When Iron Strength Karate is gearing up for summer and back to school promotions they offer a completely free karate uniform. Dave, the owner, understands the initial investment eliminates the entry barrier for most families and is able to maintain most students as customers for years. Due to the

Good

Dollar Amount Off – Getting a set amount off a product or service is great. Consumers don’t have to guess or do the math to understand the savings and benefit. Customers will be more inclined to frequent your business versus competition and have increased loyalty if they feel you provide a good value.

Mediocre

Percent Off – We’ve all see discounts ranging from 5-75%+ off. Although consumers do redeem these offers, they’re often difficult to understand. Unless a buyer thoroughly knows your pricing beforehand, it’s tough to get an idea of true savings and often requires a calculation. This method makes it difficult for a consumer to understand the value. Additionally, many buyers feel that percentage discounts are played out and often feel prices are artificially inflated to give a false sense of savings.

Why Coupons In The Mail Work

Direct mail coupons and offers are some of the most successful types of marketing your business can do. Let’s examine why coupons can help motivate your potential customers.

irresistible offer examplesReason for Purchase: A discount or special freebie can help sway a customer who’s hesitant to buy a product or give people a reason to use your company over others. This added motivation will entice them to purchase.

Perceived Value: Feeling you got a deal or are getting something of value at a lower than market cost is a fantastic feeling. Coupons allow people to feel that sense of satisfaction while also giving you their patronage.

Urgency and Scarcity: Coupons often come with expiration dates or limited quantities, creating a sense of urgency and scarcity. This also motivates customers to take action quickly or by a certain time period to avoid missing out on the deal.

Customer Acquisition and Retention: Deals that are exclusive to a type of customer allow you to target your marketing and boost new or existing customer sales. Certain coupon offers can motivate customers to join or return.

Promotional and Marketing Tool: If you have a larger marketing campaign, coupons or special offers can supplement that campaign by promoting new products, clearing out old inventory or even creating buzz around your business.

Competitive Advantage: If you’re offering a coupon through mail and your competitors aren’t, you have a huge advantage in getting chosen by cost-conscious shoppers solely because your have a discount.

Trial and Adoption: There are times when people are ready to try new things, a direct mail coupon can be an excellent way to convince people to try your business and become loyal customers.

Word-of-Mouth and Referrals: When customers feel they got a great deal through a coupon, they are more likely to share their positive experience with friends and family. This word-of-mouth marketing can lead to new customer referrals.

Customer Value

Ultimately what you’re willing to spend or give in exchange to acquire a new customer will depend on what you are willing to invest to earn the client over your competition. It makes far more sense to invest in a new client upfront rather than having to win them over from the competition.

The cost of a new customer with incentives factored in can actually have a higher customer value over customers acquired without incentives. With the examples of direct mail marketing we’ve reviewed, you should have a good idea as to some do’s and don’ts of creating a compelling offer.Consumers see marketing promotions as a positive benefit and are much more likely to become loyal, repeat customers.

There are many steps to a successful direct marketing campaign – don’t just add a call to action on a post card and go it alone. An experienced direct mail company, like One Stop Mail can build a specific customized mailing lists, offer diverse printing options and can execute crucial elements of your campaign. Give us a call at 877-371-4004 or reach out to us to discover how we can help you make your next campaign successful.

 

*Blog updated 8/8/2023

crush sales goals

7 Industries Still Crushing Sales Goals with Direct Mail Marketing

These 7 industries rely on direct mailer companies to crush marketing goals and catapult sales because results are trackable and consistent. Using direct mail marketing campaigns is a vital part of an overall marketing strategy that these businesses use every day.

Read on to get best-bet tips that have proven successful in these industries (and check out the free ebook download offer with 25 pages of information you can use to connect with your customers)! Learn who uses direct mail, the types of direct mail and why direct mail is so effective for these businesses.

1.) Real Estate Brokers & Agents – EDDM Efficiency

Need a quick listing to sell or have real estate you need to move? Every Door Direct Mail is a powerful tool that allows for tracking methods to be used.  Real estate agents are using Mail Marketing to get in the door.

As an agent you can utilize direct mail to advertise a home for sale – Try sending direct mail postcards or direct mail letters to homes in neighborhoods that fit buyer requirements. If you’re trying to sell a condominium or townhouse, sending mailers to apartment communities is a great way to reach enthusiastic first-time home buyers. To get that million-dollar listing–send your Direct Mail Postcards to upscale homes telling them why it’s a great time to sell and what makes you the perfect broker or agent! 

Learn more about EDDM and how you use it to effectively canvass neighborhoods. Or check out our real estate direct mail services to see how you can target and attract the clients you need to crush your real estate sales goals.

2.) Car Dealerships – Lead Targeting

With strategic data segmentation designed around car buyers, the right direct mail marketing company can create successful direct mail campaigns for dealerships.

Postcard Mailers are a great way to reach out to people based on geographic location. Whether you’re selling luxury vehicles, mid-range, or even entry-level used cars, direct mail postcards can be the cornerstone of a successful marketing campaign. Many car dealerships will feature promotional vehicle pricing to get buyers on the lot, mail out scratch-to-win postcards, and instant discount coupons. Use direct mail marketing to get the word out for your next super sale event, you’ll regret it if you don’t.  

One cost-effective way car dealerships crush their sales goals is with direct mail postcards.

3.) Charities (Non-Profits) – Cost Effective Fund-Raising

Fundraising simplified, direct mail marketing campaigns are the ideal way to get back in touch with previous donors, find new donors, and recruit potential volunteers. One of the biggest obstacles charities face is getting their message out there, often due to limited staff which is why they often turn to direct mail agencies. 

Your charity can reach out and ask for donations in a non-invasive manner,  simplifying the donation process with easy-to-use return mail envelopes. Canvas no more! With Every Door Direct, you can be certain that your powerful message will reach every home in the neighborhood or city you target.

Here are 5 surefire tactics Non-profits use to crush their donation goals.  Or check out our nonprofit direct mail services to see how you can target and attract the donors you need to fund your mission.

4.) Marketing & Advertising Agencies – Personalization Perks

When you need to drive qualified leads to your ideal customers you need a marketing method that is highly effective and allows for precise tracking. Direct Mail Postcards & Letters are a perfect way to generate high-quality, organic leads for sales teams.

Variable Data Printing ensures the best possible response rate by allowing you to custom-tailor text and images on each individual mail piece. Don’t be shy, if your client is a veterinarian who wants to ensure his valuable clients keep coming back – Direct Mail is perfect. A customized postcard saying, “Honey is due for her annual check-up!” is a great way to personalize the messaging and show your customers you care. Whether you are sending service reminders or building brand ambassadors via birthday postcards, Direct Mail Marketing is the answer for any marketing strategy.

5.) Schools – For Parents & Students

Charter and private schools are a perfect solution for advertising enrollment and keeping in touch with parents. With Direct Mail you can be confident that you’ll reach the right demographic and families with close proximity.

If you need to remind families of important dates, events, or messages you can send Postcards are a perfect way to notify families of important announcements even on short notice!

6.) Medical Offices – New & Existing Patients

Dentists, physical therapists, physicians, veterinarians, and other medical professionals rely on regularly scheduled appointments to maintain consistency within the business. Direct Mail is a great way to wish patients a happy birthday or remind them of an upcoming appointment or annual exam.

For new patients, send direct mail promotions, new patient coupons and even let them know you’re accepting new clients.

Or check out our medical and healthcare direct mail services to see how you can target and attract the patients you need to increase the bottom line of your practice.

7.) Solar companies – Better Than Knocking

Let’s be honest, canvassing on foot is brutal. The best direct mail campaigns are the ones that allow you to target specific neighborhoods so you’re not walking around a neighborhood endlessly or sending postcards to apartment complexes.

With quality Data Services, for example, you can send Postcards to homes where the median home price fits your ideal customer profile, ensuring you the most conversions possible. To get homeowners to call try offering an incentive or free consultation and using a tracking phone number to monitor the effectiveness of your campaign.

How Can We Help With Your Mailers For Marketing?

When you have questions or want to crush your sales goals with a direct marketing campaign, reach out to us today at contact us today or 602.223.3003. We have years of experience creating effective direct mail campaigns, from conceptualization to deployment.  

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What’s The Cost Of Direct Mail Advertising? Why & How Much

Replenish customers who’ve left! A direct mail marketing campaign gets you a steady flow of new customers. Discover how to calculate and compare costs vs. results to get the best results.

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How to Grow Your Medical Practice Exponentially with Direct Mail

When seeking to attract new patients to your practice, you might be inclined to look first toward digital marketing instead of its alternative, direct mail. Let’s face it: most businesses today are focused on social selling and online ads, questioning, “Does direct mail still work?” The truth is, if you’re wondering how to grow your medical practice in 2022, direct mail might be the best option. It’s cost-effective, targeted, and can deliver significant ROI.   

How to Leverage New Mover Direct Mail to Grow Your Practice  

On average, about 41 million Americans move each year. And when they move, they need to find local providers, including medical and dental professionals. They often don’t know the area at all and rely on the information they receive in the mail to make a choice of where to schedule their next appointment.

Consider these statistics about mail from the USPS for why direct mail still works:   

  • 67% of people feel mail is more personal than the internet.  
  • 55% look forward to exploring their mail. 
  • 56% feel that receiving mail is a pleasure.  

Buying a list of new homeowners and sending them direct mail can help them learn about the area, make them feel welcome, and encourage them to call you to learn more.  

Turning New Movers into New Patients  

How to grow your medical practice new moversIf you’re wondering how to grow your medical practice, residents near your practice provide a perfect option. For instance, when a family moves to a new location, they want to gain familiarity with the neighborhood. Mail helps them establish a sense of place. They are looking for a new dentist or physician who is welcoming, knowledgeable, and friendly. The same is true of current residents, who may be considering another medical or dental provider for their family. By showing up in their homes via direct mail, you help develop name recognition and erase barriers there might have been with clicking on a digital banner. They can’t ignore your message when a postcard or newsletter is in their hands.  

Medical offices are crushing sales goals through the use of direct mail. For new movers, just letting them know you’re accepting new patients and including a coupon can help them get over that initial hurdle and schedule an appointment.     

Best Practices for How to Grow Your Medical Practice  

Wondering how to grow your medical practice? With direct marketing, it’s all about the message you’re sending.

How to grow your medical practice mailbox1. Showcase Your Expertise  

While you may be inclined to jump right to advertising your practice, your future patients need to trust you first. By sharing information such as tips for better health, you’ll teach them something and share information without asking them for anything. Certainly, you’ll have your contact information on the piece, but it’s not a hard sell. When they need you, they’ll remember your expertise and generosity.   

2. Calm Fears  

Many people are, unfortunately, afraid of doctors and dentists. Add in the fact that we’ve been dealing with a pandemic for nearly two years now and you can understand people’s anxiety about scheduling a medical appointment. You can assuage those fears by addressing them outright. “We specialize in putting your fears to rest” is a great opening statement, especially for people who are apprehensive. Another approach for how to grow your medical practice is to focus on your practice’s safety and cleaning protocols. Answer the questions they have before they even have the opportunity to ask them.  

3. Help Potential Patients Find You  

People who live in your area may not realize that your office is just a few miles from their home. Help them by adding a map to your direct mail piece. That’s why direct mail works: It gives you plenty of areas to share information, creates a sense of trust, and lets readers know where you are. 

Give New Patients Options with Direct Mail  

How to grow your medical practice man checking mail

According to the USPS, 98% of consumers bring in their mail the day it’s delivered. If you wonder does direct mail still works, there’s your answer. Plus, 73% of advertising gets scanned, if not read, and 76% of consumers trust direct mail. How to grow your medical practice is clear with direct mail.

Learn more about how One Stop Mail makes a difference for medical practices and contact us to get started!   

 

OSM Ebook Image UpdatedWhether you need to generate new business or keep in touch with existing customers, you need to know the best ways to contact them.

Download this free eBook now and learn!

 

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How to Choose Between EDDM, Targeted, or Saturation Mailing Lists

Searching for new ways to reach out to potential leads and turn them into customers? Every business must develop its own unique combination of three common lists to gain an edge over its competitors and effectively reach its audience. EDDM, saturation, or targeted mailing lists are three direct mail marketing strategies that can be a great addition to any direct mail plan.

Despite so much of today’s advertising being digital, direct mail marketing is a very effective way to bring in new potential customers. In fact, direct mail still accounts for the largest portion of U.S. ad spend. Knowing exactly which direct mail marketing strategies are best for your business can help you get even greater results.

In this article, we will go over the 3 main types of direct mail tactics that your business can employ, weighing the pros and cons of each. Equipped with this information, you’ll be better prepared to work with a direct mail agency to get your business in front of valuable new leads.

EDDM vs. Saturation vs. Targeted: What’s the Difference?

saturation mailing lists woman checking mail arriving homeFirst, let’s start with the difference between EDDM and saturation mailing lists. These two options are often confused with each other, but there are some key differences between them. EDDM (Every Door Direct Mail) is a program designed by the USPS as an easy and cost-effective way to get a business’ ads to customers without the need for a mailing list (as no direct addresses are listed).

Saturation mailing is a very similar program to EDDM, but it does require a mailing list, and addresses are included on the mailed advertisements.

The third option, targeted mailing, is far more personalized. Rather than sending mailers to everyone in a specified area, this method uses specific criteria to send advertisements to the addresses of qualified leads.

With so many options available, it can be difficult to know which direct mail marketing strategy is best for your business. Next, we’ll go into more detail about each service and discuss the advantages and disadvantages of using one method over another. Ultimately, direct mail marketing experts can provide you with all the information you need to help you choose the best option.

EDDM (Every Door Direct Mail)

EDDM is an efficient way to distribute your business’ advertisements to every mailing address within a specific region. Since these advertisements don’t require a name or address, they save you the trouble of purchasing mailing lists.

There are many pros to using EDDM, but the most important may be that it is one of the more cost-effective options. Since the post office doesn’t have to do any special handling or preparation, and the program follows a carrier’s regular postal route, you can save on postage and avoid the costs associated with purchasing mailing lists.

There are also a few drawbacks to EDDM. First, the service is only meant to be used for flats (like postcards, newsletters, or folded pamphlets), meaning the mail you can send is limited to very specific sizes. A second disadvantage to EDDM is that, without names or addresses, it can feel less personalized than other methods.

Saturation Mailing Lists

saturation mailing lists mailboxesSaturation mailing campaigns are a more personalized version of EDDM. Saturation mailing works mostly the same way as traditional EDDM, but names and addresses are included on the mailers (or more commonly “Current Resident). In contrast to EDDM, this method does require you to purchase a mailing list.

One standout benefit of this method over EDDM is that a saturation mailing is not limited by size, which can give you more options for your bulk direct mail tactics. Even though you’ll have to pay for mailing lists, the postage will still be inexpensive compared to targeted advertising. Saturation lists qualify for the lowest bulk postage rates of all three methods because of their delivery efficiency.

As with EDDM, one disadvantage to using saturation mailing lists is that they aren’t as personalized as targeted efforts. This means that, although you are reaching more households, you may not always be reaching the right potential customers.

Targeted Mailing Lists

If you’re looking to narrow down your direct mail tactics to a more specific audience, then targeted mailing lists may be the right choice for you. With this strategy, instead of sending your mailers to everyone within a specific geographical area, you purchase one or more mailing lists with the addresses of qualified leads who are more likely to need your products or services.

One obvious benefit of a targeted mailing is that it allows you to focus on the right audience, which can help significantly increase response rates. This is especially helpful for businesses whose products are geared to a more specific or “niche” customer base.

However, one of the biggest downsides of targeted mailing is that it is more expensive than the previous two options. You also need to be sure that you purchase your data-driven mailing lists from a reputable source. When you partner with a full-service direct mail agency, they can even create customized, targeted lists for you.

Which Option Is Right for Your Business?

saturation mailing lists woman opening seeing her mail in front of mailboxThe right option will depend on your marketing goals and the results you want to see from your campaign. Does your company want to generate more potential leads, drive up sales, or increase customer loyalty? To get the most out of a direct mail marketing strategy, you’ll need a clear objective and metrics for tracking your results.

Before you make your decision, take some time to think about the kinds of customers you want to attract and the best ways to reach them. Each of the three direct mail tactics has its own benefits and drawbacks for specific businesses and industries.

For example, larger businesses that want to reach a broad range of potential customers might be better off using EDDM or saturation mailing lists. For businesses that have a specific niche and know exactly who their target audience is, the extra cost of targeted mailing could be offset by the ability to engage with pre-qualified potential leads directly.

A Direct Mail Agency Can Help You Choose

Even if you think you know which option you should choose, you may be missing critical information that could help you make the most effective decision. Partnering with a direct mail agency helps to ensure you get the most out of your direct mail marketing campaign.

Having experienced direct mail marketing experts in your corner can give you all the tools you need to fine-tune your strategy to achieve the best results. Not only will they help you pinpoint your method and create your direct mail campaign, but they can also show you the best ways to execute your plan to achieve maximum results.

Ready to learn more about your options and create your direct mail marketing plan? Reach out to us today at (602) 223-3003 or contact us.

 

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8 Knock Out Direct Mail Ideas to Kick Off a Prosperous 2022

The direct mail industry experienced some big transformations in 2021, proving it is alive and thriving. With the over-saturation of digital tactics, marketing strategists have gained significant momentum from partnering with direct mail companies to fill the need for tangible marketing contact. If you’re unsure of the most effective direct mail ideas for your business, here are some of our best tips to jumpstart the new year, wow your audiences, and build your business in 2022. 

1. Personalized Direct Mail

Direct Mail Marketing surprised young woman looking at personalized mail piece One Stop Mail webThe days of mass mail blasts with the accompanying high postage cost and long delivery estimates are on their way out. Direct mail today has adopted highly complex, data-driven technology allowing for more personalized and customized mail strategies that bring a higher ROI. 

Mailing lists have progressed to allow a very specific audience. You can use specific data points to create a specific variable piece that will connect with your audience.

2. B2B Direct Mail Ideas for Small Businesses

After COVID-19 devastated brick-and-mortar retailers, many transitioned from in-person to online. With the oversaturation of the online market, direct mail has allowed many businesses that suffered losses, especially local businesses, to reach recipients in a physical way. They can deliver messages to their audiences with special promotions and offers that will bring customers back through the door.

As the world continues to re-open in 2022, so will the opportunities for B2B direct mail, compensating for the new demand for safe, contact-free ways of achieving tangible connections. A direct mail company can help you strategize the best direct mail ideas to connect you with other businesses.

3. Adopt COVID-19 Messaging 

The pandemic has left a lasting impact on humanity and our economy over the past few years. Now that things are opening back up, marketers should emphasize COVID-19 messaging as a critical strategy to inform customers that businesses are safe and conscientious. 

The messaging should be welcoming and reassuring. Words like “contactless delivery,” “social distancing,” and “safety first” help audiences feel confident that your business has taken the necessary steps to stay safe.  

4. 2022: The Year of the Postcard

Sometimes less is more. Postcards come in various small sizes, for example, six-inch by nine-inch postcards have become a great direct mail solution over the past few years as people are spending less time reading lengthy and wordy advertisements in the mail. 

Economical from a printing and production and posting standpoint.

5. Integrate QR Codes

QR Codes have been around for years but have recently become increasingly popular with the boom of online interaction and integration with businesses. Applying QR codes to your direct mail campaign is an efficient way to automate interaction with customers, prompting them to visit a website, view a menu, or visit a social media profile

Adding QR codes also helps with sales funnels, moving customers from physical to digital then back to physical. You can send out a QR code prompting a scan to get a discount, then customers quickly move to the website to redeem, and finally use the discount in-person or online to purchase. 

6. Free Samples

Everyone loves a free sample. Incorporating free samples into your direct mail campaign is a highly effective way to familiarize customers with your brand and jumpstart sales. If your recipients are impressed by the sample they tried, they are more likely to purchase more products and recommend you to a friend. 

Partnering with a direct mail company can guide you to creative ways to utilize samples into your marketing messaging to reap a higher ROI. 

7. Compact Copy

Short and sweet is the trick to direct mail copy. Currently, direct mail copy is nearly half the length it was just a few years ago. In order to grab the recipient’s attention, direct mail demands an effective and easy copy with a clear call to action. 

Keep colors lively and fun. Using bright colors with a bold headline can capture attention. Sentences should be short with as few bullet points as possible. Copy should create a response or emotion, sparking curiosity for the customer to want to know more. Direct mail experts can guide you in drafting eye-catching copy for all your marketing needs. 

8. Highlight Perks

Direct mail is an exceptional way to let your audience know what deals you are promoting. Instead of promoting your business, promote the deal you are offering. That should be the first thing the customer sees. 

For example, Bed Bath & Beyond is well known for its monthly coupon. The largest font on the postcard is the 20% off feature of the coupon. Customers want to immediately know what they will be getting by shopping with you. 

Direct Mail Going Strong in 2022

We definitely won’t be seeing direct mail die down any time soon. It has proven itself to be a powerful player in the pandemic marketing industry. With innovative technologies, adaptive marketing strategies, and fresh takes on the traditional formats, businesses can use it to reach financial prosperity in the new year. Work with a direct mail company like One Stop Mail to help you narrow in on which of these direct mail ideas would work best for your business to kick off a goal-shattering 2022. Contact us at (602) 223-3003

 

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Acquiring major donors with direct mail

How to Use Direct Mail Fundraising Campaigns to Acquire New Donors

Nonprofit fundraising campaigns help new and current donors understand the good you do and gain supporters for your work. When a donor holds something in their hand automatically creates more of a connection than seeing an ad online or getting an email. Create a direct mail piece that resonates with people and makes them the hero of the story! Here are some tips for using direct mail fundraising campaigns to acquire new donors.

5 Tips for Direct Mail Fundraising Campaigns

Direct Mail Fundraising Tip #1 – Start With Great Copy

direct mail fundraising woman reading a letterOnce you catch the eye of your potential donors, draw them in with a copy that evokes an emotional response. Start with a greeting, build rapport for your organization, make a case for a donation, and then offer them a way to donate.

To be the most persuasive consider the emotional pain or pressure points of your audience. Your story must resonate with your donor, which can be achieved by being honest, passionate, and direct. Tell them something they don’t already know about your company and ask the questions your donor will ask – “Why should I care about this? How can I help?”.

Consider adding an image that backs up the message. Make it clear that the donor can be the hero of the story! Address the impact that a donation from one person can have.

Direct Mail Fundraising Tip #2 – Use Targeted Lists

Not getting the results you’d like to see, or not sure how to collate a mailing list? One Stop Mail has a team dedicated to creating custom lists with targeted demographics. We have a strong knowledge of the non-profit industry and can help with list segmentation, data management, and appeals.

Some ways in which we can help:

  • Identify the type of donor and audience that your mailing needs to attract.
  • Finding new donors within your targeted area or demographic.
  • Data segmentation through coding to help you keep track of your giving history and levels.
  • Remove non-responsive recipients from the active list.
  • Adding new donors for follow-up collateral.

Whether you’d like a new list or an upgrade to one that’s not performing to your needs, One Stop Mail has you covered.

Learn more about our Targeted List Services.

smiling man with envelope direct mail fundraisingDirect Mail Fundraising Tip #3 – Personalized Mail

Don’t just send out any old direct mail! With modern print technology, it’s easy to personalize the name of the recipient, portions of your message, giving history, and the call-to-action to speak directly to the potential donor.

Direct Mail Fundraising Tip #4 – Upgrade Your Mail Package

There are many additional tools we can offer to make your direct mail fundraising campaign as effective as possible.

We have in-house graphic designers that can create unique materials that won’t get tossed. This unique touch helps get cost-effective results from the mail you send. We’ll work with you to create a mail piece that:

  • Stands out
  • Has a clear and strong call to action
  • Meets postal regulations

Above all, your piece should be easy to read and easy to respond to!

We have the following capabilities to execute any giving campaign plan and design, including:

  • Customizing the classic direct mail elements – letters, lift notes, inserts, brochures, reply forms, and even the reply envelopes.
  • Variable data letters of all sizes including perforation.
  • Including a #10 window or regular 4-color envelope.

Keep in mind that if you have a unique design but use the cheapest materials or packaging, your direct mail might be tossed anyway. Consider upgrading your mail package by using nicer envelopes, thicker or matte card stock, embossing or foiling, or other methods of showing off a high-quality piece.

Direct Mail Fundraising Tip #5 – Use Reply Devices

direct mail fundraising woman posting a letterWhat’s a reply device? This essential piece of fundraising campaigns can also be known as a reply slip, response form, or gift form. By including a pre-addressed reply device with your mailer, you’re making it as easy as possible for donors to return a gift in the mail.

Remember to:

  • Make the donation information clear.
  • Leave plenty of space for donors to write.
  • Include your organization name and address, just in case the reply device and reply envelope get separated.
  • Our variable data team can customize form fields and amounts that are curated for the mail recipient

Get In Touch

We hope these tips are useful for you to begin using direct mail fundraising campaigns to acquire new donors.

At One Stop Mail, we have the knowledge and expertise to help create or improve your direct mail fundraising campaign. We understand the donation process and can help by providing personalized messages and the recipient’s giving history data to each segment of your donor list.

Learn more about our options for direct mail fundraising campaigns

Call us at – (602) 223-3003 or request a quote online!

 

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Want help crushing your fundraising campaign goals? Get our 25-page Strategy eBook free!

 

 

bulk mail company

How Can a Bulk Mail Company Dramatically Increase Your Sales?

Every business owner wants sales. Their organization won’t exist long without them. They typically hire expert help to generate sales, sales managers, outside salespeople, inside sales, and a bulk mail company.

Yes, you read that right. A great way to generate sales is by hiring a reputable, knowledgeable bulk mail company. Before we get into the reasons why let’s examine what direct mail is and what it does.

What is Bulk Mail?

man with a mail stack bulk mail companyIt is physical mail that’s sent through the U.S. postal service in large volumes to reduce postage costs. Typical direct mail consists of advertising messages on postcards, in newsletters, catalogs, brochures, and letters of all sizes. Direct mail campaigns advertise a new product or business launch, advertising a service, product, or promotional offer.

Businesses who send bulk mail can include coupons to spark sales, promotional codes to measure the effectiveness of the direct mail campaign, and welcome offers to attract new buyers.

Bulk mail is simply an efficient way to reach many potential buyers. And it’s effective – 42.2% of people say they read their mail daily. House mail lists have an average response rate of 9%, 4.2% for prospect lists. 

Benefits of Bulk Mail

We’ve already demonstrated that mail is read and gets a good return (email on its own got about a 1% response rate in 2018), now let’s find out why.

“Sales” is a process. It starts when consumers become aware of your business and offerings (awareness). With repeat exposure to your business and products, the reader may start thinking of buying (the consideration stage), then with more exposure, they move to sales, and eventually a customer relationship with your firm.

Bulk mail campaigns ensure your potential customers see your offers (awareness). With repeated mailings, you can move them further along the buyers’ journey to consideration, then to purchasing, and a customer relationship. Not many people buy immediately – it usually takes an average of 7 exposures to your brand message before the average person will buy.

An experienced bulk mail company helps businesses create campaigns to guide prospects further along the buyers’ journey. Additionally, bulk mail sends your message far and wide to help more future buyers become aware of your business and products.

Mail sticks around

woman holding a mail bulk mail companyOn average, mail stays around the average household for 17 days. If the mail is a colorful, engaging postcard, it can be given a prize spot on the refrigerator or bulletin board increasing the number of times family members see it. Remember – with each exposure, viewers can be moved further down the buyers’ journey.

People love mail

Would you believe that 73% of people say that they like being contacted by mail by businesses because they can read it whenever they want? It’s true – and they also feel nurtured by the sender, which can be a good starting point for an ongoing customer relationship.

Why a Bulk Mail Company is Your Perfect Solution

Lead-nurturing and generating sales take time. Partner with a bulk mail company and they will do the time-consuming work for you. A company with experience in a wide variety of businesses can recommend the best frequency to mail and send follow-ups to get the results that you want.

Some bulk mail companies have graphic designers on staff to help you create the most engaging mailers to give them a better chance of ending up in an honored place on family refrigerators to remind people about your amazing offers.

In addition, they can create compelling coupons that will encourage them to take advantage of your offers.

Are You Ready to Boost Sales?

woman working bulk mail companyThe team at One Stop Mail are bulk mail experts and will be happy to guide you to get the best results. The team has worked in a wide variety of industries, from solopreneurs like realtors to home services like contractors and landscapers to insurance brokers and medical practices.

They also have graphic design expertise on staff to help make your mailers stand out. They are list experts that can customize a list to ensure your beautiful mailers reach a new target audience.

In addition, they are commercial printers and can complete digital follow-ups.

If you’re interested in a results-driven bulk mail company, reach out to One Stop Mail by calling (602) 223-3003 or requesting a quote.

 

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customized mailing lists

Use Customized Mailing Lists for Massive Results

Marketing campaigns can be time-consuming and costly. Make sure your collateral is seen by the right people with customized mailing lists! Use Variable Data Printing to your advantage.

Our goal is to provide you with a cost-effective solution that will provide the highest response rate. Read on to learn why personalization in marketing matters and how well-researched mailing lists get you massive results.

Why You Need a Customized Mailing List

customized mailing lists smiling man holding envelope

In a direct mail marketing campaign, the most important factor is the number of eyes on the page. This means that when your mailer arrives in a potential customer’s box, it’s actually looked at instead of just tossed in the trash. To achieve this, your mailing list needs to be accurate and capture the correct audience. The list of people who receive your marketing mail needs to be individually created, just like your marketing strategy.

Targeted marketing exponentially increases the chances of response and conversion of leads into clients because you only communicate with the customers who are interested in your product or service. This can include timing as well as messaging. If you have enough information about the client, you can pitch your product in a way that is bound to strike a chord with that person.

But how do you get a customized mailing list? 

Expert Data Services

customized mailing lists envelope with paper planes in orange backgorund

One-Stop Mail’s Mailing List Service provides access to thousands of target criteria to help you deliver your products or services to your ideal customer. Reach prospects across diverse demographics with segmented lists, built just for you.

Some examples of mailing lists are:

  • Consumer Residential 
  • Business to Business
  • Saturation 
  • Every Door Direct Mail
  • New Mover

Read more specifics about these lists here.

It’s very important to ensure your mailing list is as up-to-date as possible, or you’re just throwing your money (and results) away. One Stop Mail always removes duplicate data as part of our service. Our data specialists are here to help enhance your response rate and merge multiple fields of data for truly personalized direct mail pieces. 

The Importance of Personalization in Marketing 

customized mailing lists woman dropping letter in yellow mailbox

Potential audiences differ from campaign to campaign. For that reason, marketers cannot keep using the same marketing strategy for every product.

A majority of people prefer a personalized customer experience over a traditional, generic one. Personalization helps you: 

  • Attract new business
  • Keep proven customers returning
  • Remind infrequent customers about services/products 

The personalized approach pays off in the long run by winning customers over and earning their loyalty.

Your content should be targeted toward a broad enough audience so that it’s read by many, but has the most emotional appeal for your narrower audience. Some examples of potential audience groups include:

  • New homeowners
  • New businesses
  • Residential or commercial
  • Area-specific (within a certain radius of retail locations)
  • Age-specific
  • Income-specific

Get the best outcome for your goal. Make sure you’re hitting your target while still fitting your campaign within the desired budget. 

One Stop Mail Can Help You with Customized Mailing Lists

With the overwhelming amount of customer data available, finding the right mailing list for your specific direct mail campaign can be confusing. Our team of data experts will research and suggest the proven criteria and type of direct mailing list to pull off a successful campaign. 

Holly Emerson One Stop Mail Staff
Whether you know what already works for your business or need advice, we are here to help! Find out more about what we do here or call us at (602) 223-3003

Vintage_Mail_Still_Works

Direct Mail Catalogs Are Centuries Old… And Still Relevant!

There’s a very common misconception about the history of advertising, and that’s the idea Arron Montgomery Ward created direct mail catalogs.  While Ward was a pioneer, he was far from the first.

Read more