Tag Archive for: Mail Marketing

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Successful Direct Mail Campaigns Create Brand Recognition

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One common mistake we see when an organization embraces direct mail is creating only one piece of mail for a given campaign. Sure, a little mail marketing is better than none, but it’s not the most effective method to develop successful direct mail campaigns.

Mailbox marketing can be a rewarding way of building brand awareness and engaging your leads via multiple types of messaging. Since virtually everyone checks their mailbox once a day, it gives you ample opportunity to put your brand in front of people… and in a format that’s separate from the distractions of nonstop electronic advertisements.

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OSM Top 7 Direct Mail Statistics

Top 7 Direct Mail Statistics You Can Use

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With the business world about to enter into the last quarter of the year, it is a good time to take stock of direct mail’s effectiveness in 2017 so far. Although the volume of direct mail went down last year, direct mail garnered a larger percentage of all mail. With technology and other tools to improve the timing of direct mail, this year’s statistics have shown that direct mail is not only still relevant in the marketing world, but that it is, in fact, one of the most successful channels available to marketers. Here are the top direct mail statistics you can use for this year.

#1 Direct Mail Statistics You Can Use – Household Response Rates Are at 5.1%

Yes, that decimal is in the right spot. According to compu-mail, direct mail has earned the highest response rate, with email and paid search at .6%, social media at .4%, and online display at .2%. Part of the reason why response rates are so high with direct mail is an increase in tools and information through technology that has enabled well-timed and personalized direct mail marketing campaigns.

OSM Mailboxes mathyas kurmann fb7yNPbT0l8 unsplash direct mail statistics you can use77% of People Sort Through Their Mail

Many marketers are finding it difficult to get prospects to open emails. I personally usually delete without even looking any extraneous emails and promotions. It has just become routine, which is unfortunate for marketers, for I can only imagine how many other people are like me. Average open rates are typically below 20% in comparison to mail. I for one always sort through my mail, and when I see something that stands out, I usually take a few seconds to see what it is, which bodes well for direct mail.

Every $167 Spent On Direct Mail Resulted in $2,095 Of Sold Goods

I believe that ROI speaks for itself, but one must ask what industries reaped the most benefit from direct mail. The largest users of direct mail include companies that offer financial services and also consumer packaged goods. With print still playing such a large role in marketing, coupled with cost-effective green methods of print, one can only imagine that direct mail will still be a major component of marketing campaigns going forward.

98% of Consumers Bring Their Mail In The Day It’s Delivered

Many are concerned that after putting all of the effort to create a personalized direct mail piece that it will just end up in the trash with the rest of the junk mail. If it does, it is probably not due to a diminishing trend in the public’s responsiveness to direct mail, but rather the direct mail piece itself missing the mark. As the direct mail statistics you can use from the U.S. Postal Service exemplifies, whatever you send out will get eyes on it. Whatever happens after will, for the most part, be within your power to control.

Customer Response Rates Increased Year-Over-Year by 48%

Companies who have never thought of using direct mail would be smart to start considering using it as one of their marketing channels. Not only did customer response rates increased, but prospective response rates more than doubled with a reported 190% increase. As noted by the Direct Marketing Association (DMA), this is in part due to the “pairing of mailings with digital intelligence. “

Adding A Person’s Name and Color Can Boost Response Rates By 135%

We have discussed the importance of personalization time and time again, and if for some reason you didn’t believe it before, then perhaps this statistic can lend some credence to this idea. Personalization, particularly with the introduction of variable data printing, is now within reach of most budgets. And in turn, can improve your ROI, and make the money you spend go a greater distance.

Print Is 43% Less Annoying than the Internet

Bottom line, we all hate spam. I for one get irritated when advertising videos start on websites yet it is nearly impossible for me to find it to shut it off. Many of us have become blind and aggressively against online advertising in many ways. That is why direct mail is refreshing to most since it is usually personalized, relevant, and recognized as something that took a lot of effort on the part of the company sending it. This makes the consumer feel important and valued, which at the end of the day, is just good marketing.

When it comes time to rely on direct mail experts, don’t leave it to chance. Go with an organization with vast experience and diverse mail services so you can be sure that your goals are taken seriously. One Stop Mail’s mail and list services will target the audience that will respond to your specific offer. Learn more by calling 602.932.7984 or send a request and we’ll be ready to help.

Variable Data Printing

5 Reasons You Should Use Variable Data Printing Services

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If you are familiar with the ins and outs of direct mail, then you have probably heard of variable data printing services. Variable data printing is on-demand printing in which components of the printed copy, such as text, images, and other elements, are changed from piece to piece without slowing down the process. This enables marketing teams to create highly personalized direct mail pieces, which can be a game-changer for your business. Here are five reasons why you should consider using variable data printing services for your next big marketing push.

More Bang for Your Buck

First and foremost, the greatest benefit you can reap from using variable data printing is getting a better return on investment (ROI). With greater personalization, response rates should be higher, putting your money to better use in comparison to other marketing approaches.

And if you are thinking that the internet is where all the action is at, think again. Interestingly, 66% of Millennials are more likely to use a voucher if they have a physical copy, with 36% of people under the age of 30 saying they look forward to checking the mail every day. Direct mail is still a big player in the marketing world. Coupled with the personalization offered with variable data printing services, it is an invaluable tool to have in your pocket.

Integration with Online Marketing Campaigns

Most marketing strategies conducted by businesses utilize multiple channels to improve their effectiveness so that they do not put all of their eggs in one basket. You can take personalization to the next level with custom QR codes and personalized URLs. Integrating variable data printing with an internet campaign is an effective way to get more engagement and response with your marketing campaigns.

Personalization Does Not Mean Slow Turnaround

When many of us think of personalization, we worry about how much time will have to be put into building the campaign for each individual we are targeting. But as we have mentioned before, variable data printing offers the ability to personalize without slowing down the process. Time is money, but variable data printing will provide a quicker turnaround than you might expect.  

Segmentation on A Larger Scale

Variable data printing yields you the opportunity to take your data segmentation and apply it directly to various marketing pieces. You can target an individual based on their purchase history, their interests, age, and many other indicators that detail what kind of things a person will be interested in. Increasing your marketing campaign’s relevance to a particular individual will resonate more than with something that is more generic or not as personalized.  

Tracking is Easier With Variable Data Printing Services

Tracking the response rates and other data metrics is much easier with variable data printing. Marketers have to constantly interpret data to formulate conclusions about customers to improve and curtail campaigns. By making it more personalized with QR codes and personalized URLs, you can track the response rates of your target audience much more clearly than with other strategies.

Long-Term Benefits

With variable data printing services, you can nurture current and new relationships with customers by acknowledging their uniqueness rather than grouping them into a more generic group. This will not only make them feel valued, but also set them up to have greater brand loyalty. Find out how you can foster long-lasting customer relationships through variable data printing with One Stop Mail.

 

Mortgage Mailer

Creating A Captivating Mortgage Mailer Targeting Refinancers

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Creating A Captivating Mortgage Mailer Targeting Refinancers

 

Mortgage companies have an opportunity to capitalize on the current market stasis by pushing out a captivating mortgage mailer that focuses on refinancing. If you are in the mortgage industry, you probably have stayed up to date on the latest trends. But if this is not the case, here is what is being reported as of today, August 9th, and what changes industry professionals are projecting over the course of this next week.  

 

Quick Overview of Mortgage Market Rates

 

According to an analysis conducting by Bankrate.com, Mortgage rates are holding steady. Here is what is currently being reported:

  • The 15-year fixed-rate mortgage fell to 3.27 percent from 3.28 percent.
  • The 5/1 adjustable-rate mortgage rose to 3.49 percent from 3.48 percent.
  • The 30-year fixed-rate jumbo mortgage fell to 4.03 percent from 4.05 percent.

 

Also noted in the report is a drop in American buying sentiment. In fact, it has reached an all time low. Although homeownership rose with people under the age of 35 by 1.2% from last year, this segment of the population is still facing “inventory shortages and rising home prices.”

 

Moreover, according to a news release by Fannie Mae, buying sentiment is not the only thing down—so is the desire to sell.

 

In Bankrate’s weekly Rate Trend Index, where mortgage experts predict which way the rates are going to slide over the next week, 50% predicted they will fall, 30% predicted they will remain the same, and another 20% said they will increase.

Direct Mail Copy To Capture New Mortgage Customers

 

Although it seems the market looks grim for buying and selling, the rates are remaining low and steady with the possibility of going down ever further. This can be an opportunity for people to refinance their homes, which is where a well-timed direct mail campaign comes into play. Here are some things you should consider to create a successful mailer.

 

First, decide if you are going to go with a brochure, a postcard, or some other medium. This will allow you to plan how much copy and images you will need. On the one hand, brochures are great because people will typically flip through them, and you can have more room for images, such as a chart listing current rates and trends. However, postcards have the benefit of sticking around longer for people will most likely keep it for later, while with a  brochure, they may discard it.

 

No matter what you choose, the copy should be concise and do a few things:

  • Address how your company stands apart from your competitors
  • Have a clear path to your website to start the application process
  • Promote a sense of urgency with an expiration date
  • Be written in a way where the recipient can skim it and still get your message
  • Make sure it is personalized—e.g. Using pURLS or taking advantage of data provided by a mortgage mailing list
  • Include all necessary contact information

 

Always keep in mind that the direct mail piece is the key to the door. If it is the wrong key, the door won’t open. That is why you need to make sure the information and images you are providing are highly relevant and to the point. The goal is to get potential customers in the pipeline, no matter if it is via phone with one of your mortgage professionals or filling out an application form on your website. Since direct mail is highly trackable, you can monitor your results and find ways to improve the campaign.

 

If the current rates weren’t enough to entice you, then consider what Michelle Peel shared in her article “Why Online Mortgage Marketers are Investing in Direct Mail.” According to Peel, research that was recently completed by Competiscan found that Quicken Loans dominated Q1 2017 by being the leading mortgage/refinancing direct mailer. Now is the time to get off the bench and get in the game.  

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How to Pick the best Direct Mail Company: A Checklist

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Top 5 Things Everyone Should Look For In the Best Direct Mail Company

Sifting through all of the companies as you search for the best direct mail company can be time-consuming. How do you determine if one is better than the other? What characteristics offer you the best opportunity for success?  

Before we get into finding the best direct mail company for you, let’s erase any doubt you may have about whether direct mail belongs in a modern marketing mix. When you review these impressive results, you will know that it’s among the most effective marketing methods today.  

Astounding Direct Mail Statistics 

Businesses with customer acquisition goals should utilize direct mail. With an average return on investment of 29%, mail campaigns are profitable. In addition, direct mail recipients tend to buy 28% more items and spend 28% times more than other buyers.

The reason for this high rate of return may have something to do with how individuals interact with their mail. About 77% of people report sorting and scanning their mail immediately after receiving it. With statistics like this, marketers can be sure they touch their audience.  

An informative postcard can also be the start of a mutually beneficial relationship with new clients because more than 50% say that they find postcards useful, and 90% say that marketers who contact them through the mail are trustworthy.  

Now that you know direct mail can be hugely beneficial, here are the five key criteria to use to find the best direct mail company.  

1. They Have a Track Record of Success  

OSM AChecklistThis is a key indicator if a company is even worth pursuing. You can usually see the type of clients they’ve worked with in past on their website.  

Review the testimonials on their site. You’ll be able to see whether their clients like their responsiveness, whether they deliver their services as promised, and whether they have great customer service.  

Whether they have testimonials or not, it’s a smart move to talk with a project manager or owner to determine whether you want to consider them further. One of your first questions should be about their track record. Here’s a shortlist of questions that can help you uncover whether a direct mail company has delivered success:  

  • What industries have your clients been in? Do you specialize in a specific area? 
  • Can you describe how you achieve success for your clients? 
  • What do you consider success for your clients?  
  • Can you describe a failure and how you overcame it?  

2. They are Reasonably Priced 

Budgets can be a tricky area. That’s why price should be one of the key things you ask upfront so you won’t be surprised after the working relationship has begun.  

Keep in mind that there is not a simple, static template for direct mail. There are ways to adjust things – the size of a postcard, lower or raise the print run, or adjust the printing requirements – that can help keep direct mail costs under control while still offering outstanding returns.  

If mailer personalization is on your mind, today’s printing advances put variable data printing within reach. It’s now a much more cost-effective strategy to connect with customers. (P.S. As a marketer, you want to personalize your mail because 99% of marketers say that it advances customer relationships).

No matter what the size of your budget, you want to make sure every dollar is adding to the end result.  

3. They Understand Your Needs  

direct mail company colleagues analyzing on an ipadOne of the simplest, yet most important things the best direct mail company for you can do is to grasp your unique circumstance and support that understanding with a solution that’s tailored to fit you.  

They must be willing to work with you to develop strategies, test tactics, measure outcomes, and make changes to optimize results so that they can gain bigger, better sales for your business. Your own situation requires unique strategies, as you’re interviewing candidates, make sure that you are being understood.  

4. They Know the Complexities of the “Game” 

While it sounds simple on the surface, maximizing direct mail results takes a lot of experience and insider knowledge. Look for years of success across a diversity of industries. This demonstrates an ability to navigate and assess the needs in a range of markets and provide guidance for reaching a specific audience.  

5. They are Customer Acquisition Experts 

Persuasion isn’t a given, even with the best product or service. Because there are so many distractions that compete for your customers’ attention, it’s easy to overlook product announcements.  

The best direct mail company has experts who can advise clients on the best lead generation tactics. They can recommend specific things, including the use of coupons and new customer discounts.     

In addition, they understand how to create memorable impressions with your mailers, so they stand out from competitors in a crowded mailbox.  

Getting to Know You 

direct mail company woman listening clientsIf after doing your research and asking questions, you’ve found the best direct mail company for the job, you’ll rightfully expect a bit of marketing magic. Understand that it may take a bit of research, trial and error, and practice to learn how to collaborate with outside experts.  

Your experts may ask questions about your business, industry, and goals to determine the best course of action. They may recommend cleaning up your house list if you’ve had lukewarm results from recent mail campaigns, even suggesting a customized list to better target your audience.  

Postcard images, specific phrases, and mailer colors may all be analyzed and considered, along with previous campaigns before a specific course of action is set.  

Setting the Course for Long-term Direct Mail Success 

An exploratory phase early in the relationship isn’t unusual. It’s all about finding the right path to maximize your results – and profits. And, after each mailing and campaign, the results will be analyzed and elements of mailers and campaigns may be tweaked, to get even more value from the next mailing.    

During the entire process, the company you choose should make you feel that you are in charge and driving your own results. The course must be transparent and your organizational expertise included to ensure that your mailer achieves incredible success.  

On your search for the best direct mail company, we are confident that One Stop Mail’s 40-years of experience and success will make your final list. In addition to unmatched direct mail experience, our customer service and gentle guidance will build your confidence in our partnership.   

Get started by calling Marty Morales at (602) 223-3003 or send us a note. 

Updated 10.12.2021

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Testing Your Direct Mail Campaign

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Testing Your Direct Mail Campaign

There are many marketers that believe they are above testing because they have enough experience to know what works and what doesn’t. However, this sort of thinking prevents one from improving or confirming their marketing decisions. Testing your direct mail campaign should not be thought of as a one-time chore. It is a routine task that needs to be maintained because it is really the only way you can improve your campaigns, even ones that are already successful.

If It Is Already Successful, Why Test?

It is easy to disregard testing when your campaign is already successful. But even so, there may still be room for improvement. Moreover, for all you know, your competition may be testing a lot more and achieving greater results. In the article “Successful Direct Mail Is All in the Testing,” by Lois Geller, she tells an interesting story about how they “… developed a completely new and more expensive creative approach for a correspondence school. The client mailed it with the same offer to the same kinds of lists as the control. Our new creative brought in the same percentage of responses, so the client thanked us and said they’d stick with their cheaper control to save money.” Naturally, if you are getting the same results for more money, most would see this as a waste of money. However, the story takes an interesting twist as she continues, “Two years later our creative director ran into the client at a convention. The client said that our package had become the company’s control because, for some reason, it brought in a better class of customer, the kind of people who stick with the program a lot longer—and who are willing to pay a lot more money.” This is a perfect example of a client overlooking one of the most important metrics when testing—customer value. In this case, the client only focused on response rates rather than the quality of the customers who were responding. This is why testing when you already have a successful campaign can take your business to the next level.

What Should You Be Testing

Now that you have decided testing is a critical component to your direct mail marketing success, you need to determine what you actually need to test. According to the article “Direct Mail Testing – A/B split and multi-variable testing,” the top priorities for testing include two things: your list and the offer. The actual creative is an important component, but it should not monopolize your time. This is because the list and the offer are really going to have the most influence on your results at the end of the day.

Testing Strategies

Typically, you only want to test one element at a time. To do this, you need to establish some sort of control. So if you have a current campaign that is receiving some success, that can be your control. You can then develop a test campaign that you will send out at the same time and monitor the results. Perhaps you try different lists or a different offer. You can even try a different creative and see how it performs in comparison to your current design. This is called A/B split tests, and is the most common form of testing. If you are starting from scratch, you will just have to make an educated guess on what the best components will be and then test it. Make sure you track where all of your data so that you can make sure you are making the correct decisions based on reliable information. From there, you can combine the best elements to make an optimized campaign.

It’s Not A Chore, It’s How You Improve

Check your ego at the door. No one cares how much you know, or what success stories you’ve had in the past. What matters is in the present, and each campaign is different. From the outset, everyone must change their perception on direct mail testing. It is not a chore, but a necessity of life if you want to improve. Never stop at success, because there is always more success to be had if you are willing to put in the work.

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Direct Mail Marketing Personalization Statistics That Outweigh The Cost

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How do you improve through the competition on the very crowded internet? By utilizing personalized direct mail statistics, of course. Instead of a standard digital banner – why not personalize it to match an individual’s interest. If you’d like to get a better result for a lower price, direct mail can fill the bill. Statistics show that millennials like mail, with 75% looking forward to getting it and 63% responding to a mailed offer in the past three months.

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Direct Mail Tracking Methods

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Often we judge an advertising campaign’s success by the amount of conversions, new customer acquisitions, or revenue. Without a definitive incentive or variety of direct mail tracking methods, it can be nearly impossible to tally the actual success of a campaign. Try to think of the last time a customer came into your business and without being asked gleefully said, “Hi! I just wanted to let you know I found you on Google or I came in because of ‘X’ marketing you did.” More than likely the experience is extremely rare if it has occurred. When tracking methods are implemented properly, the guesswork is eliminated and campaigns become more transparent through analytics.

Direct Mail Tracking Methods

The best use tracking methods will allow a company to understand the progress and success of an advertising campaign without reliance on the customer to take additional action.

Tracking Number

A tracking phone number can help understand conversion from cold prospect to a warm lead. With a dedicated tracking number, you can isolate the number of phone calls from one specific campaign. For example, Nick’s Pizza may use the tracking phone number (949) 555-5555 for his Direct Mail Marketing campaign only. The phone number (949) 777-7777 is used on a landing page tied to a Google AdWords campaign. Both phone numbers get forwarded to (949) 123-4567, the mainline for Nick’s Pizza. Nick can use the dashboard provided by his tracking service, Call Rail, to see how many calls are coming into each line. Nick is able to identify that in a 30 day period his pizza shop derived 327 orders as a result of sending out 2,000 Direct Mail Postcards.

Coupon

Cut out coupons are a great way to manually track offer redemptions. Tom’s Automotive is offering $10 off an oil change and $20 off a synthetic oil change to new customers. In addition, there are many great offers like a coupon for a completely free electronic diagnostic, a $60 value. In order to redeem the offers, the customer must cut out and present the coupon at Tom’s Automotive. At the end of the promotion, Tom is able to tally how many redemptions were made in addition to the total revenue spent by those customers and average customer spend. Tom is able to determine that offering a significant discount on an oil change allowed him to bring in 41 new customers and those customers spent $193 on average.

Reference Code

Companies trying to generate leads with Direct Mail Postcards or Mailer Letters can find great success and lead handling efficiency when using reference codes. Student Solutions, a student loan debt relief agency, has purchased a database of 100,000 individuals who have graduated college and are delinquent on their student loans. Their IT team has uploaded all prospect information into their CRM and attached a unique reference code to each prospect. Student Solutions utilizes Variable Data Printing to print letters that have the first and last name of each recipient alongside their unique reference code. Having a personally addressed letter created a higher conversion rate. The reference codes provide the Student Solutions employees a simple and non-intrusive method to bring up the prospects information when they call in for assistance. New sales can be filtered by all reference codes with the prefix PJ36. The company determines that mailing out 100,000 postcards created 3,000 new customers and generated $700,000 in gross profit.

Managing a successful direct marketing campaign requires knowing specific steps, including the most effective direct mail tracking methods. When it comes time to rely on a direct mail company with experience, contact One Stop Marketing for your printing, mailing list and delivery needs – call 602.962.5104 today.

 

This article is part 3 of a 3 part series covering:

The Advantages of Direct Marketing versus Branding
See These Irresistible Offer Examples to Help Entice Customers
Direct Mail Tracking Methods
Crafting a Successful Direct Mail Campaign

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The Advantages of Direct Marketing Versus Branding

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Anytime you’re creating a new marketing campaign, you may find yourself asking a slew of questions about the advantages of direct marketing and whether it matches your campaign goals. Will the objective of your campaign be to increase brand’s reach, acquire new customers, monetize your existing customer base or if you’re like most– are you unsure of what to expect? Understanding the difference and setting the correct expectations will infinitely improve mediocre advertising tactics and allow you to make the most of any campaign.

 

What’s the Objective?

 

If your marketing department functions like most, you’ve got an annual budget and department expectations that were established by upper management during the latter end of the previous year. We’re past the halfway mark and now the pressure is on, we need results. One of the most frequent questions we get is, what’s the difference between branding and are there specific advantages to direct marketing?

 

Brand Awareness – Think billboards. You’re driving on the freeway and see a catchy ad with cows telling you to eat more chicken. Some drivers familiar with the brand will get a laugh out of the billboard while others unfamiliar with the brand may connect the logo with a restaurant they see occasionally. The goal of this marketing method is to increase awareness and be visible to as many people as possible. Strictly defined sales goals are not to be expected of this method and more often than not, you won’t see strict tracking methods implemented with brand awareness campaigns.

 

Marketing – If the name doesn’t say it loud enough, direct-action result-based campaigns strive to provide a measurable increase in conversions. Whether the conversion metric is more newsletter signups or an X increase in new customers that translates into a Y increase in revenue, your campaign has set expectations and goals. Examples of these campaigns include coupons, limited time offers and opt-in campaigns.

 

The Purpose of Branding 

 

Increasing brand awareness may nearly impossible to correlate with monetization. For branding, reaching new, existing and potential customers is the objective. An example of an awareness through conversion cycle for a brand awareness campaign can look start with a direct mail postcard or billboard ad designed to peak your interest.

 

Fictitious pizza chain Chewy’s Pizza has been experiencing a slump in sales for nearly a decade. A focus group has revealed the brand’s image is struggling due to its low-quality pizza’s and sub-par taste. The pizza chain has decided to revamp its entire operation and will now use high-quality ingredients and focus on an artisan pizza rather than provide a bottom dollar product. The general perception of the brand needs to improve. Chewy’s Pizza runs radio ads, tv commercials and send postcard mailers to all homes within a 4-mile radius of a franchise in each market.

 

The advertisements emphasize a brand revitalization and commitment to top quality ingredients and taste. The messaging directs people to pizzamatters.com, a website the Chewy’s Pizza created to build value and modify existing perception of the brand. The company is monitoring campaign impact by keeping a close tab on the amount of unique and return visitors to the website. A conversion will be counted anytime an individual watches a video about the company’s new image or signs up for the mailing list.

 

The Advantages of Direct Marketing

 

For many SMB’s it is crucial to understand if a marketing effort is profitable, has the potential to become profitable or perhaps it’s a complete wash. Direct-action result-based campaigns strive to provide a short customer monetization cycle with a measurable value tied to each conversion. The ideal way to track campaign effectiveness is to use a variety of calls-to-action and tracking methods that will simplify how the results can be segmented.

 

Fictitious company Lazer manufactures computers and computer peripherals. The company has 50,000 addresses of previous customers but is having a difficult time engaging its fan base through emails and social media. Robert, Lazers sales director, has been tasked with spearheading a sale in an effort move stagnant inventory and make room for upcoming new products. The company decides to mail a scratch to win postcard to all previous customers. The direct mail marketing postcard offers vary with incentives ranging from 5%-50% discounts and a select few postcards have online-store gift cards or free item redemption codes.

 

The offer codes needed to redeem the incentives will allow Lazer to track how many customers redeemed offers, the campaign participants’ average spend if individuals purchased additional products and additional data to determine lifetime customer value and the potential for future monetization. Data shows Lazer that the campaign was able to provide a significant increase in revenue and was able to re-engage previous customers who had not made purchases in a long period of time.

Check out our helpful article for more information about building a great direct marketing mail campaign.

 

Which Do I Use?

 

Although branding and marketing can function in tandem, it is important to understand the difference in order to craft a successful advertising campaign. If your goal is to spread the word far and wide, branding could be the best solution to your advertising woes. Marketing campaigns have the benefit of being incentive based and allow time constraints to increase urgency. Next week we will discuss the difference between good offer and a fantastic one.

In the meantime, if you’re looking to get results on a direct mail marketing campaign, turn to experts with many years of direct mail experience. One Stop Mail can help you achieve your objectives — give us a call at 602.962.5104 or reach out to us here.

 

This article is part 2 of a 4 part series covering:

The Advantages of Direct Marketing Versus Branding?

Learn to Entice Customers with these Irresistible Offer Examples

Direct Mail Tracking Methods

Crafting a Successful Direct Mail Campaign

Portfolio Sample of Direct Mail Marketing Postcard from One Stop Mail for Dobson Academy with dolphin and small child with glasses and book

Variable Data Printing VDP Brings The Best Of Both Worlds To Direct Mail Marketing

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Even though your direct mail marketing campaign may be offline, you can still benefit from the personalization of online marketing! After all, online shoppers and those who see most of their ads online are becoming spoiled. Nearly all the ads they see are custom-tailored for them, either in terms of the product offered, or openly using elements of their personal information to craft a pitch designed for them specifically. While some buyers still find this approach “creepy,” on the whole most consumers seem to appreciate the customization. You can achieve the same level of customization in direct mail marketing with  variable data printing VDP.

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