There are so many different ways of reaching out to customers these days that it’s hard to even settle on which methods to use. Plus, the rush of technology means there’s always potential to deploy the latest-and-greatest gimmicks to grab people’s attention.
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These days, the choice shouldn’t be digital OR print in small business marketing. If you have any offline presence at all, some of the most effective advertisements are printed materials with rich digital integration.
It’s the best of both worlds. Printed advertising has strong return rates, including youth, as well as being more engaging than purely digital ads. However, print can still be tied into your digital strategies as well as inviting further direct participation from the recipient.
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