Tag Archive for: One Stop Mail

digital printing company

More Possibilities for a Digital Printing Company, Part 2

Welcome back!  This is Part 2 in our ongoing series exploring many of the lesser-used options in marketing when businesses uses a digital printing company.  (You can find Part 1 here.)

Digital printing has revolutionized print marketing in many ways, as well as re-energizing some older forms of advertisements which had previously been seen as passe‘ thanks to the outdated technologies behind them.  However, with today’s digital print options, there’s a new world of options for reaching out through printed mediums.

So, we have some more ideas you might be able to employ to kickstart your local marketing campaigns.

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Winter is coming: Get a jump on your holiday direct marketing tactics

When it comes to holiday marketing, it’s time to start planning for it. The Holiday season – starting with Black Friday and continuing through New Years – is prime retail season for everyone, and you should focus your budget on proven direct marketing tactics.

Direct marketing via postal mail can still have a vital role to play, especially for smaller shops looking to compete with the “big box” stores in town. Creative, interesting, and engaging holiday marketing materials will help ensure people remember you, no matter what Macy’s has on special.

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targeted direct mail campaign

Personalize Your Direct Mail Campaign Without Crossing the Line

One of the most contentious issues in marketing today is the issue of privacy, especially in regards to data-gathering.  A recent Pew Poll showed significant across-the-board concerns about the amount of private information that’s getting into the hands of business, and this is undoubtedly affecting customers’ attitudes towards companies and targeted direct mail campaigns.
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Building the Best Direct Mail Campaigns

With a well-rounded understanding of the difference between branding and marketing, irresistible offers, and tracking methods, any business can craft the best direct mail campaigns. Below is a sample marketing campaign to show the benefits and ease of creation for even small business owners.

Branding or Marketing the Best Direct Mail Campaigns

 

Quality-Auto Used Cars is gearing up for an end of summer marketing campaign. They are purchasing many used vehicles and know they need to sell 200 vehicles during their upcoming weekend event. Jeff, the marketing specialist for the dealership, determines they need a direct mail marketing campaign due to their expectations of trackable results, not simply brand recognition for the dealership. With the understanding that getting people onto the car lot will require incentives, the dealership staff begins to brainstorm ideas.

Crafting an Irresistible Offer

 

The best direct mail campaigns will have a strong core offering that attracts the ideal customer. The dealership staff discuss core offerings for some time and ultimately decide every attendee will receive a hot dog and soda during the “End of Summer Blowout BBQ”. All test drivers who purchase a vehicle will receive a $100 gas card, and 3 lucky winners will receive a BBQ smoker.

Implementing a Tracking Method

 

Quality-Auto Used Cars decides they will design the campaign postcard as cut-out tickets which can be used as food vouchers and raffle prize entry tickets. This allows the dealership to track the turnout based on the response to the direct mail marketing postcards. The dealership will ask customers where they heard of the event during the sale process to ensure all vehicle sales resulting from the direct mail campaign are given due credit.

Contacting a Direct Mail Marketing Company

 

Jeff, the dealership’s marketing specialist contacts Tony from One Stop Mail to get help with the direct mail marketing campaign. Tony suggests using One Stop Mail’s graphic design services to create a captivating illustration for the direct mail postcards. Once Jeff approves the final design, One Stop Mail uses Every Door Direct Mail, a USPS service, to deliver the postcard to all homes within a 5-mile radius of the dealership. One Stop Mail handles the difficult work and ensures the postcards are printed, sorted, and delivered at the local post office to be mailed by USPS.

Analyzing the Campaign

 

Now that the team at Quality-Auto Used cars completes their weekend long sale event, they can analyze the campaign see the benefit of direct mail marketing. Iterations are important in all forms of marketing. As a result, the dealership staff determines if they want to run a second mail marketing campaign using variable data printing, to ensure all prospects who did not purchase a car will receive a voucher for a free oil change and tire rotation with purchase of a vehicle.

This re-marketing allows the dealership to capture a greater percentage of consumers who showed an initial interest in a vehicle and attended the sale event, With variable data printing, the dealership was able to customize each letter sent, using the name of each person who test-drove a vehicle to add a personalized touch and increase the response rate.

As you are planning one of the best direct mail marketing campaigns for your business, contact One Stop Mail for a quote or simply call 602.233.3003 to learn more about how we can help you achieve your marketing goals.

 

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Stand Out in the Mailbox with These Direct Mail Tips

Direct mail is still one of the most popular, affordable, and effective forms of marketing available… but you need to catch people’s attention quickly.  Forty four percent is never opened, and most of that boils down to a failure of presentation and not using well-known direct mail tips.

When consumers are time-pressed, your direct mail needs to immediately grab their attention and become the first thing they open.

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Direct Mail Specialty Envelopes Number 10 One Stop Mail

Specialty Envelopes: Beyond Your Average #10

If you have ever had to send correspondence to someone or mail billing, then you are familiar with the #10 size envelope. To many, when someone says envelope, that is the first image that comes to mind. However, envelopes come in many different shapes and sizes. Each one has a specific purpose, allowing its shape and size to suggest its purpose. In this article, we will cover different envelope styles and how they can be put to use.

Outside of the #10 Envelope

So we already know everything about #10 envelopes, which is the most commonly used size of commercial envelopes. Businesses typically use these envelopes, and they range in size from #5, smallest, to #14, the largest. They are open-sided, and may or may not contain a window on the front.

Direct Mail Speciality Envelopes You Should Know

There are 5 envelope options that can make you stand out. They are:

  1. “A” Style Envelope
  2. Catalog Envelope
  3. Booklet Style Envelope
  4. Remittance Envelope
  5. Donation Envelope

Here is what makes these specialty envelopes…well…special!

A Style: Have you heard of A-Style?  There is an easy way to remember it. The “A” stands for “announcement.” They can come in two forms: either with a deep pointed flap or a shorter flat flap. They are usually used for special announcements, whether that be business related or more personal. They can also be used for photographs, small booklets, and greeting cards.

Catalog: Another familiar envelope style is the catalog. It is the standard mailing envelope for important documents such as reports, folders, and contracts. If you are like me, when I hear Manila envelope, these are the kind of envelopes I think of. They are typically open on the short side of the envelope and may have a flexible piece of metal to hold the flap in place or a mount to tie it shut.

Booklet: Similar to catalog but different in its own respects, the booklet style. These kinds of envelopes are typically used for magazines, catalogs, booklets, media kits, and other multi-page documents. They are open ended on the long side of the envelope and have some sort of sealant to close the flap.  

Remittance and Donation: The final two envelope styles we will cover are remittance and donation. Remittance envelopes have large flats and are used to hold private information like credit card numbers or other private documents. Donation envelopes also referred to as offering, pew, or tithe envelopes, are a cheap way to collect donations. These are most prominently used by religious organizations and nonprofits and cannot be mailed.   

Direct Mail and Other Use Cases  

Marketers should carefully consider the envelope that will contain their marketing materials. After pouring over every detail of that document, you should not put it in something that is not equal in quality. As you can see, there are a lot of different options. Whether you want to attract attention by using a different style than the standard commercial envelope, or you want to spruce up a commercial envelope to stand out, One Stop Mail can put to use its own in-house envelope printer to fit your marketing needs.

The use of specialty envelopes doesn’t stop there.

Perhaps you are in real estate and need to send an important property notice that is time-sensitive?

Or perhaps you own an auto care shop and want to make car drop offs more convenient for your customers.

Envelopes have many other use cases outside of mail. With the ability to fully customize them to your needs, consider them as a solution to improve customer service, or increase the efficiency of how you handle day-to-day business.

Remember, we’re here to help you – check out what else we can do to help or give us a call 602-233-3003!

 

EDDM Mailers deliver to Every Mailbox on Carrier Route

Leverage the Advantages of Direct Mail when Marketing Locally

You may think the advantages of direct mail might seem like last century’s marketing, but it’s not!

Despite all the advances in digital advertising in the previous decades, good old direct mail is still one of the single most effective and cost-effective marketing options available for local outreach.  Physical mail never went away, and it’s still one of the most-used communications methods in the country.

If you haven’t thought about direct mail lately, here are a few things you might want to know about just how effective it still  is!

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Successful Direct Mail Campaigns Create Brand Recognition

One common mistake we see when an organization embraces direct mail is creating only one piece of mail for a given campaign. Sure, a little mail marketing is better than none, but it’s not the most effective method to develop successful direct mail campaigns.

Mailbox marketing can be a rewarding way of building brand awareness and engaging your leads via multiple types of messaging. Since virtually everyone checks their mailbox once a day, it gives you ample opportunity to put your brand in front of people… and in a format that’s separate from the distractions of nonstop electronic advertisements.

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Get Marketing Results With The Benefits of Variable Data Printing

Traditional direct mail marketing services produce one piece of copy that targets a specific audience. Although there have been many success stories with direct mail marketing, there is another method that you should consider because of the many benefits of variable data printing.

What are the Benefits of Variable Data Printing?

Variable data printing allows you to change elements based off of individual customer data such as text, images, and graphics, from one piece to the next without slowing down the printing process. This allows you to personalize your marketing materials down to a specific individual without sacrificing your time constraints. This gives your direct mail marketing campaign renewed potential at getting positive results.

Adopting VDP to Increase Your Chances of Success

By combining accurate data of an individual with your desired marketing goals, you can create copy that will be compelling and relevant. Many think that print is dead and that most people throw away marketing materials they receive in the mail. However, according to Compu-Mail, almost two times as many US adults react positively to receiving mail than negatively. Furthermore, they have found that direct mail outperforms all digital channels by nearly 700% in terms of response rates. This is related to the fact that 70% of Americans say mail is more personal than the internet. With the year winding down, statistics regarding businesses planned budget for the following year have been released. According to Target Marketing, 11% of businesses plan to increase their spending on VDP while another 16% plan to keep it the same.

Acquiring and Applying Data

The key to a successful VDP campaigns resides with the accuracy and amount of data you have collected. You want to always make sure this data is accurate to ensure a positive response from customers. Furthermore, having as much data as possible on an individual will allow you to maximize your personalization.

At One Stop Mail, we have experience producing successful direct mail marketing campaigns utilizing the tenets of variable data printing to achieve our client’s desired results.

How Can We Help?

When you have questions or want to crush your sales goals with a direct marketing campaign, reach out to us today at contact us today or 602.223.3003. We have years of experience creating effective direct mail campaigns, from conceptualization to deployment.  

Get your 25-page Strategy eBook FREE – Just click the image below!

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Direct Mail Tracking Methods

Often we judge an advertising campaign’s success by the amount of conversions, new customer acquisitions, or revenue. Without a definitive incentive or variety of direct mail tracking methods, it can be nearly impossible to tally the actual success of a campaign. Try to think of the last time a customer came into your business and without being asked gleefully said, “Hi! I just wanted to let you know I found you on Google or I came in because of ‘X’ marketing you did.” More than likely the experience is extremely rare if it has occurred. When tracking methods are implemented properly, the guesswork is eliminated and campaigns become more transparent through analytics.

Direct Mail Tracking Methods

The best use tracking methods will allow a company to understand the progress and success of an advertising campaign without reliance on the customer to take additional action.

Tracking Number

A tracking phone number can help understand conversion from cold prospect to a warm lead. With a dedicated tracking number, you can isolate the number of phone calls from one specific campaign. For example, Nick’s Pizza may use the tracking phone number (949) 555-5555 for his Direct Mail Marketing campaign only. The phone number (949) 777-7777 is used on a landing page tied to a Google AdWords campaign. Both phone numbers get forwarded to (949) 123-4567, the mainline for Nick’s Pizza. Nick can use the dashboard provided by his tracking service, Call Rail, to see how many calls are coming into each line. Nick is able to identify that in a 30 day period his pizza shop derived 327 orders as a result of sending out 2,000 Direct Mail Postcards.

Coupon

Cut out coupons are a great way to manually track offer redemptions. Tom’s Automotive is offering $10 off an oil change and $20 off a synthetic oil change to new customers. In addition, there are many great offers like a coupon for a completely free electronic diagnostic, a $60 value. In order to redeem the offers, the customer must cut out and present the coupon at Tom’s Automotive. At the end of the promotion, Tom is able to tally how many redemptions were made in addition to the total revenue spent by those customers and average customer spend. Tom is able to determine that offering a significant discount on an oil change allowed him to bring in 41 new customers and those customers spent $193 on average.

Reference Code

Companies trying to generate leads with Direct Mail Postcards or Mailer Letters can find great success and lead handling efficiency when using reference codes. Student Solutions, a student loan debt relief agency, has purchased a database of 100,000 individuals who have graduated college and are delinquent on their student loans. Their IT team has uploaded all prospect information into their CRM and attached a unique reference code to each prospect. Student Solutions utilizes Variable Data Printing to print letters that have the first and last name of each recipient alongside their unique reference code. Having a personally addressed letter created a higher conversion rate. The reference codes provide the Student Solutions employees a simple and non-intrusive method to bring up the prospects information when they call in for assistance. New sales can be filtered by all reference codes with the prefix PJ36. The company determines that mailing out 100,000 postcards created 3,000 new customers and generated $700,000 in gross profit.

Managing a successful direct marketing campaign requires knowing specific steps, including the most effective direct mail tracking methods. When it comes time to rely on a direct mail company with experience, contact One Stop Marketing for your printing, mailing list and delivery needs – call 602.962.5104 today.

 

This article is part 3 of a 3 part series covering:

The Advantages of Direct Marketing versus Branding
See These Irresistible Offer Examples to Help Entice Customers
Direct Mail Tracking Methods
Crafting a Successful Direct Mail Campaign