Marketing campaigns can be time-consuming and costly. Make sure your collateral is seen by the right people with customized mailing lists! Use Variable Data Printing to your advantage.
Our goal is to provide you with a cost-effective solution that will provide the highest response rate. Read on to learn why personalization in marketing matters and how well-researched mailing lists get you massive results.
Why You Need a Customized Mailing List
In a direct mail marketing campaign, the most important factor is the number of eyes on the page. This means that when your mailer arrives in a potential customer’s box, it’s actually looked at instead of just tossed in the trash. To achieve this, your mailing list needs to be accurate and capture the correct audience. The list of people who receive your marketing mail needs to be individually created, just like your marketing strategy.
Targeted marketing exponentially increases the chances of response and conversion of leads into clients because you only communicate with the customers who are interested in your product or service. This can include timing as well as messaging. If you have enough information about the client, you can pitch your product in a way that is bound to strike a chord with that person.
But how do you get a customized mailing list?
Expert Data Services
One-Stop Mail’s Mailing List Service provides access to thousands of target criteria to help you deliver your products or services to your ideal customer. Reach prospects across diverse demographics with segmented lists, built just for you.
Some examples of mailing lists are:
- Consumer Residential
- Business to Business
- Every Door Direct Mail
- New Mover
It’s very important to ensure your mailing list is as up-to-date as possible, or you’re just throwing your money (and results) away. One Stop Mail always removes duplicate data as part of our service. Our data specialists are here to help enhance your response rate and merge multiple fields of data for truly personalized direct mail pieces.
The Importance of Personalization in Marketing
Potential audiences differ from campaign to campaign. For that reason, marketers cannot keep using the same marketing strategy for every product.
A majority of people prefer a personalized customer experience over a traditional, generic one. Personalization helps you:
- Attract new business
- Keep proven customers returning
- Remind infrequent customers about services/products
The personalized approach pays off in the long run by winning customers over and earning their loyalty.
Your content should be targeted toward a broad enough audience so that it’s read by many, but has the most emotional appeal for your narrower audience. Some examples of potential audience groups include:
- New homeowners
- New businesses
- Residential or commercial
- Area-specific (within a certain radius of retail locations)
Get the best outcome for your goal. Make sure you’re hitting your target while still fitting your campaign within the desired budget.
One Stop Mail Can Help You with Customized Mailing Lists
With the overwhelming amount of customer data available, finding the right mailing list for your specific direct mail campaign can be confusing. Our team of data experts will research and suggest the proven criteria and type of direct mailing list to pull off a successful campaign.