Crush Your Revenue Goals With a Direct Mail Campaign woman checkin her mailbox web

How to Crush Your Revenue Goals With a Direct Mail Campaign in 2021

If you’re starting the year with big revenue goals to accomplish, that can be a huge, continuous task. Establishing a target and a plan to achieve it is essential if you want to reach for the stars – and we are here to help. Here is your blueprint to create a winning direct mail campaign in 2021.   

Why a Mail Campaign? 

It converts prospects into buyers.  

Yes, email is a less expensive way to reach customers and prospects, but it doesn’t convert prospects into buyers. According to the Association of National Advertisers’ (ANA)/Data & Marketing Association’s (DMA) 2018 response rate report, an average of 4.9% of prospects who receive direct mail will order from that company. Only 1% of prospects responded to an email. 

When buyers receive a mailer from a company they’ve purchased from before, 9% of them will make another purchase. 

If you want more buyers, go with direct mail.  

How Does Mail Get Sales?  

Crush Your Revenue Goals With a Direct Mail Campaign young woman opening mail webResearch shows that Americans prefer mail. 

Marketing research heavy-weight Marketing Sherpa says 76% of people trust ads that they receive in the mail. 

The organization points to the scarcity of print that makes it so valuable to recipients. Think about how many ads, catalogs, mailers that you receive daily and compare it to the number of emails that you receive. If you’re like most, you get 121 emails each day on average. How much harder is it to be noticed in the inbox versus the mailbox? 

If you want your message to reach your recipient, use mail.  

Create a Mail Campaign in 2021 

If you don’t already know who your best customers are, research your target market to determine demographic markers, such as whether the decision-maker is male or female, what’s their age and education level. Your marketing message will vary depending on who your customers are and what you’d like to offer.  

Are you trying to generate business with new customers? Are you looking to retain current customers? Are you trying to win back customers who haven’t used your services for a while? Answers these questions to understand your overall goals and what your mail campaign will help you accomplish.  

Craft a Compelling Offer 

When you want to reach specific revenue goals, make it attractive for customers to say yes by giving them an exciting offer that makes them want to say, “Yes!” 

You don’t have to discount your products or services if you frame your offer to appeal to your best audience. Or get loyal customers to offer a genuine testimonial. To learn more about how to craft an offer to help turn prospects into customers, read on

Build your List(s) 

Crush Your Revenue Goals With a Direct Mail Campaign managing mail webWhat makes or breaks your direct mail campaign in 2021 is your list. If you’ve been using a mail list that isn’t performing the way that you want, it’s time to upgrade.   

Scrub the non-performing addresses from your list and rebuild it with addresses that will perform better, like recipients that fit the demographic profile of your best customers. To find them, you’ll need expert list builders, like One Stop Marketing’s professionals.  

In addition to cleaning up your house list, they’ll be able to put together a customized prospect list or can provide you with all new movers in your neighborhood or will work with the post office to complete Every Door Direct Mail, or EDDM.  

Put Together your Mail Schedule 

If you’re like most business owners, you may have noticed a seasonality to your business. During certain times of the year, there’s a spike in business. If you scheduled mailers to reach your customers, could you increase those spikes in revenue?  

Pre-plan for the year and create your compelling offer to get the best result.  

Mailer, Flyer, or Postcard? 

Decide which mailed collateral will help you stand out in mailboxes and get you the best result. If you’re unsure, work with an experienced print and mailing house to help you balance the attention-grabbing graphics and size of your mailer with your budget.  

If you require graphic design expertise, One Stop Mail has that, too.  

Crush Your Revenue Goals With a Direct Mail Campaign flyer postcard web

Personalize Your Offer with Variable Data Printing 

Research shows that people who see a letter or postcard with their name on it have a better feeling about the sender and are more likely to buy. A survey shows that 59% of buyers say that personalization influenced their buying decision.  

Fortunately, digital printing has brought the cost of variable data printing down in recent years, making it an affordable, as well as profitable, option.  

Get the Right Partner for your Direct Mail Campaign

When it comes to developing a successful direct mail campaign in 2021 and beyond, a solid partner with experience is essential. One Stop Mail has more than 14 years in direct mail and guides you at every step of your campaign development. 

If you have big revenue goals to hit, the professionals at One Stop Mail are waiting to help you get started. Contact us, or call 602.932.0276 and get started today. 

OSM BLOG Tax Postcards

Accountants Get Hefty Returns from Tax Postcards

It’s the start of another tax season! Although most humans find the first quarter of every year cringe-worthy, accountants well-versed in taxes, like you know it can be a highly lucrative time. How do you make it even more profitable and maximize the need for your expertise? Two words: tax postcards.

Consider what happens if you don’t reach out to prospective clients – lost revenue. Today there are online accounting services that charge minimal fees along with budget tax-preparers that provide basic, production-line service and are happy to collect fees that could be coming to you. 

Uninformed taxpayers could be attracted to the price, not knowing that you offer added benefits, like tax savings for the current tax period and strategies to reduce taxes in the coming year. What happens when you don’t secure new clients? As attrition naturally eats away at your customer base, your thriving practice could slowly die. 

Let’s explore how you could get a larger share and attract more clients with an affordable strategy that allows you to advertise your accounting practice to a legion of individuals who need your expertise. 

Direct Mail Is Still Popular & Profitable

These days, everything is online – that doesn’t mean that everyone likes it. The novelty of receiving something colorful, fun, and informative in the mail can help small businesses be more memorable. 

Tax postcards create lasting impressions

According to a number of sources, direct mail has an average lifespan of 17-days while an email will only stay on your prospects’ minds for a few seconds. 

Not only will you stay top-of-mind with your targeted audience, but you can touch their friends and family, too. An attractive offer may end up under a refrigerator magnet. When a friend says they need tax help, all the recipient needs to do is share your name and phone number on the mailer or pass along the tax postcard!

Tax Postcards millennial receiving mail webMillennials like mail 

This generation has grown up using digital resources, banking, going to school, and work online. It’s logical to assume that they prefer to get all of their information online. 

Quite the contrary, surveys show that 76% of Millennials say they feel special when they receive personalized mail. With the personalization costs plummeting, thanks to digital printing, it’s worth the cost to make future clients feel special by sending a personalized postcard.

Take the stress out of tax time with tax postcards

Busy clients have a lot on their mind and often have competing priorities vying for their attention. By sending reminder postcards, you’re easing their stress by letting them know that you’re ready to offer expert advice and take a stressful task off their hands. 

Turnkey Tax Postcard Solutions

Attract more revenue by targeting your best clients with a postcard that’s 4.25”X6” in size. According to Accounting Today, this accounting postcard size that gets the best results. 

Next, how to position your accounting and tax service practice to reach your ideal customer? Choose an experienced direct mail marketing service and commercial printer, like One Stop Mail (OSM) to drive the right leads to your business. 

Tax Postcards business woman opening mail webList services that target new clients and movers

Mail lists are critical for successful direct mail campaigns. If you don’t get the results that you want from each mailing, experts in list building and direct mail can suggest how to improve results, from changing your demographics or reach new movers in your neighborhood. 

You can also customize a list that’s specific to your practice to optimize your budget and return on investment.  

Eye-catching graphic services for your tax postcards

Reaching your targeted client-base requires standing out among all of the “noise” in the mailbox. If you want to create a one-of-a-kind look for your accounting postcards, OSM’s professional graphic designers can create a design that aligns with your quality, trusted brand. 

Affordable printing options

As mentioned, personalized messages are more memorable and appreciated. OSM’s digital printing services allow you to greet every prospect by name without costing you an arm and a leg. Ask our printing pros the cost of a printed message, and you may be pleasantly surprised. 

EDDM

Every Door Direct Mail” may be the answer if you want every household on a specific mail route to receive your tax prep postcards. OSM will make sure that all of your neighbors receive your message, and it saves you the cost of a mail list, too. 

Consider More Than Tax Postcards

Tax Postcards promotional products webClient giveaways pack a punch. When you provide clients with pens, magnets, and other promotional products with your name, logo, and contact information, you’re reminding them of your service and providing them a way to contact you. 

If clients are presented with copies of returns in a folder that’s personalized with your name and number, they’ll remember you when it’s time for next year’s taxes. 

In today’s competitive business environment, savvy business professionals leverage every advantage they can. When you have direct mail marketing and printing experts like One Stop Mail in your corner, you can create a unique campaign tailored to your practice. 

Don’t delay getting your tax prep postcards on the press – contact us or call 602.962.9243 and start maximizing your tax time revenue today!  

Fitness postcards Work postcard example web

Hey Fitness Industry. Direct Mail Works!

Pack Your Gym with Next-Level Fitness Postcards Target Marketing

Everybody needs a good kick in the butt every now and then. Fitness postcards, combined with targeted marketing are the best way to drive memberships, especially after those New Year’s resolutions, summer-bod goals, and holiday parties. Gym postcards are an easy, efficient way to stay ahead of your competition and in front of potential new customers, right in your neighborhood. 

There are Many Potential Targets

One of the great advantages of fitness industry marketing is there are always new prospects available. With fitness postcards, gyms and health clubs can saturate the neighborhood to offer great membership benefits.  

Fitness postcards Work direct advertising webWhen I want to hit the gym at 5:00 a.m. before work, I’m looking for a place that’s close to my house and easy to get to.  Targeting the neighborhood of gyms’ locations, especially with fitness postcards that highlight specials, classes, personal training, and smiling, happy people with dream bodies your prospects hope to have is a great way to capture attention.

Lists to use in fitness industry marketing are easy, affordable, and accessible. Keep it simple with an EDDM, a saturation list to keep your costs down and increase your target area.  These types of lists are like a good hot yoga class — they help you stretch your budget farther. You can even create a more targeted list that looks at age, household income, and much more if you offer specialty services or classes.

People Need Motivation, Catch Them at the Right Time

While there is never a bad time to recruit new members, there are definitely great times to invest in fitness industry marketing materials, especially fitness postcards.  People are always more motivated before and after the holidays, at the start of a new year, and in the summer. While it’s always a good idea to stay in front of potential customers consistently, blasting your fitness postcards during these times can only help drive memberships.  

Another pro tip: stand out from the crowd!  Competition in the fitness industry is high. The best way to catch attention is with high-quality, unique fitness postcards that stand out in the mailbox.  

Entice people with new membership offers, motivate them with pictures of fitness enthusiasts in their natural setting (ahem – a gym!), and have a clear view of all the great classes you offer. Utilize great offset or digital print options at One Stop Mail to customize your message, as well as our expert design services to help make sure you stay on top of your competition in the mailbox.   

The Value of Repeat Gym Postcard Mailings 

Fitness postcards Work big printer webYou don’t want prospects to only visit your gym once, so why would you only mail to them once?

In the direct mail advertising world, it’s important to market constantly and consistently.  Salesforce notes it takes six to eight touchpoints to drive a buying decision. 

I know when I try out a new gym and take advantage of a few free workouts, my first stop isn’t at the bench press, it’s to a representative to talk through my needs. That’s a touchpoint.  Direct mail marketing is no different and the most cost-effective way to attract new members is fitness postcards mailed multiple times.  We highly recommend at least three to four touchpoints through the mail over a nine-week period, minimum. Again, utilizing cost-efficient list and data services, high-quality printing, and quick turnaround times extends your budget.

Need to Fill a Class? Send Fitness Postcards Today

Driving membership traffic is always needed, but keep in mind your postcard must stand out with dynamic images, new membership offers, and relevant information about fun classes. Let the professionals at One Stop Mail help you design an eye-catching postcard that will fill up those classes. We can also help you highlight personal trainers, or new equipment, or the gym facilities that set you apart from the competition.

Start a Campaign with Fitness Postcards with One Stop Mail

Pump up your membership numbers today by speaking with one of our direct mail experts.  Highlight your great classes and membership offers to get people off the couch and into your gym. There is no better way to attract more business than fitness postcards in a direct mail campaign to get your neighbors motivated and in front of your sales reps. Contact us or call 602-233-3003 and talk to one of our experts today!

direct mail advertising costs team celebration

What Goes into Direct Mail Advertising Costs

Replenish customers who’ve left! A direct mail marketing campaign gets you a steady flow of new customers. Discover how to calculate and compare costs vs. results to get the best results.

Effective Direct Mail Tracking

Effective Direct Mail: The Benefits of Tracking Your Results

Let’s start with a word about Key Performance Indicators (KPI)… 

To plan an effective direct mail campaign, it’s helpful to begin with the end in mind. In other words, what are your goals? Do you want to boost your revenue for the yearthe quarter or a particular season? Do you have a secondary goal? 

It’s natural to design a campaign to get more sales or to build awareness. If you get an increase in calls or sales within a few weeks of your mailing, you might think that your campaign was successful. But, without tracking the results, you’re only getting part of the story.  

Read on and learn what tracking direct mail results will uncover and how to use the information to build more effective direct mail campaigns.  

Effective Direct Mail and its Impact on Your KPI(s)

A vague goal can yield partial or incomplete results. Instead, be specific about what it is that you want from the campaign.  

Here’s an example: iyou are running a repeat of the “Happy New Year” campaignand last year’s campaign yielded $12,000 for a particular product or service you can determine a new primary goal. If your main goal is to improve 25% over last year’s results, your primary KPI would be sales of $15,000.  

The Benefit of Tracking Direct Mail KPI(s)

One of the benefits of tracking direct mail KPIs is each result can serve as a benchmark. 

 If you are promoting an introductory offer of full inspection and treatment of $150 for your pest control service, you can calculate the number of mailings that must be sent to achieve the goal. 

With the average direct mail response rate for a house list at 9% and 5% for a prospect list, to make the $15,000 goal will take 100 new customers at the $150 introductory price. Using the 9% return, to achieve 100 new orders, you’ll need to reach 1,112 potential new customers. To help reach your goal, make sure you’ve written an irresistible offer 

Or you can also decide to raise your price to $175 to reach your goal, then send 957 mailers and get 86 new customers to buy.    

The revenue benchmark allows you to make better business decisions and prepare appropriately. 

Results of Effective Direct Mail TrackingAdditional Outcomes of Effective Direct Mail Tracking

Gaining control of your revenue is just one of the life-changing outcomes of tracking your direct mail marketing. Here are a few that may be less obvious but can save time and provide additional views into your operations and opportunities to streamline to save time and money.   

Establish Pinpoint Timing 

Many businesses have a seasonal aspect to their business. Landscapers, handy persons who specialize in outdoor repairs have obvious busy times of the year. Effective direct mail campaigns can help customers and prospects find reasons to utilize your service outside of seasonal times.  

When you track your mailing results consistently for all your campaignsyou can determine whether you’ve changed the seasonal timing of your business based on post-campaign sales. And, you can adjust your mail schedule to get the best results.  

Staff Effectively 

After a few campaigns, you should be able to accurately estimate the number of phone calls and visits you’ll receive as a result of your direct mail campaign tracking. This ensures that you won’t be severely understaffed.  

Added Transparency 

As you continue to run and track direct mail campaigns, some things will become clearer to you and your team – including how far ahead to prepare for a mailing, when to contact your mail house, and when the results will roll in post-mailing.  

It’s not just your marketing and project management teams that are prepared to act in alignment with a mailing, but when your sales and customer service team are kept apprised of the campaigns, they’ll know when they should be ready for new sales, too. 

You may be most surprised by how you become transparent to vendors. Good mail houses and printers may call you ahead of a mailing to see if you were planning to schedule your usual quarterly mailings – when you’ve tracked results and established mail schedules based on results.  

Ready to Produce an Effective Direct Mail Marketing Campaign? 

One Stop Mail’s experienced direct mail team can help you establish affordable and effective direct mail campaigns, from planning to deploying and tracking. Contact us or call 602.932.7984 to find out how we can help you.

4 Ps of Direct Mail Advertising

The 4 P’s of Direct Mail Advertising

While the marketing world has its own 4 P’s of marketing, we in the direct mail advertising corner of the industry have our own “mix”. Our 4 P’s – People, Print, Preparation and Postage – also promote your products or brand to customers and prospects! Learn the industry leading formula for a successful direct mail advertising campaign at One Stop Mail with the 4P’s of Direct Mail Marketing.

Marketing by Mail for Businesses Open During Pandemic

Marketing by Mail During a Pandemic

During this “Slow-Down” What’s the Best Tactic?

It has been an unprecedented year.  The global pandemic has forced businesses in every industry and of all sizes to re-think how they conduct business and present themselves in a safe, yet effective way.  Marketing by mail is a tactic that is perfect for the current global situation.

Although most businesses have seen a decline in sales and revenue, now is not the time to cut back on your marketing budget.  Successful businesses, navigating these turbulent times are still reaching out to current and potential customers.

Your Target Audience is Home

Most of us are stuck at home during the pandemic.  That means we’re more likely to be around to grab our mail and look at it – it may even be the only source of fresh entertainment these days.

Prior to the pandemic, it may have been 3-4 days between trips to the mailbox.  These days, 37% more of your customers are excited to receive their mail daily and 30% more are reading the marketing materials compared to before the pandemic.

Because people are mostly indoors at home and looking for things to do, now is a great opportunity to put your business in front of your loyal customers and new prospects.  Marketing  by mail allows you to communicate with your customers that you are open, safe and what services you’re currently providing.

For new prospects, you can offer the same communication but maybe add a special or offer to get them to try your service for the first time.

It’s a Great Time for Home Upgrades

Not only is your target audience stuck at home, they’re also stuck looking at the original cabinets they’ve been considering replacing or dreaming of the pool in the backyard they’ve yet to pull the trigger on.  With more and more people at home, consumers are open to investing and making changes to their homes.

Catch them at this opportune time with an attractive postcard that showcases your high-quality work to further entice them to make a buying decision. Use your direct mail marketing dollars to provide a gentle nudge to make the changes they’ve been dreaming about for the past few months.

Marketing by Mail Puts You Ahead of Your Competition

Marketing, especially through the mail, is a numbers game.  The more you can stay in front of your customers and prospects, the better off your business will be long-term.

One of the biggest mistakes your business can make right now is cutting back on marketing and falling behind your competition.  Instead, stay ahead of the competition by constantly communicating and maintaining or even increasing your ad budget.

Unfortunately, many businesses have had to close their doors leaving their loyal customer bases open and available.  Make sure you’re first in the mailbox to these potential new customers.

Don’t just be first in the mailbox, truly stand out and grab attention!  Now would be a great time to explore new ways to market your business through direct mail whether it be a larger mail piece or including personalized, variable data. For more information on how to stand out from the competition, check out these pro tips. 

Remain Recognizable and Build Your Brand

Now is the perfect time to get prospects familiar with your brand.  Again, because your prospects are mostly at home, your reach can increase and you can really hammer home your messaging to people.

In all likelihood, a new customer isn’t going to walk into your business after the first direct mail piece they receive.  However, if you reach out to them multiple times in conjunction with your other marketing efforts, you’ll move closer to helping them make a buying decision with you.  Use a catchy offer or a colorful postcard to stand out and make your brand memorable.

Talk About How You Keep Customers Safe

Now more than ever, it is important to communicate with your customers and prospects about safety of your business and its practices.  Consumers need to know whether it’s safe to have you in their home or when they visit your store.  Communicating your policy on masks, social distancing and safety protocols will go a long way in building trust and loyalty from your customers.

Final Thoughts

We don’t advocate that you leverage a bad situation for gain – but, right now there’s an opportunity for you to be the solution for a stuck-at-home-client. One Stop Mail has all of the resources, from start to finish, to help your business achieve your goals.

Whether your goal is to drive up sales and ROI or simply keep in touch with your customers, now is a great time to spend on direct mail marketing and finish 2020 strong! Call 602-233-3003 to get started on your successful campaign, today.

OSM Mailboxes mathyas kurmann fb7yNPbT0l8 unsplash market mailing lists

Top 3 Inexpensive Marketing Mailing Lists to Target New Customers 

The first and arguably most important box to check when developing a successful direct mail campaign is determining your target audience.  You can design the most engaging mail piece, but if it isn’t mailed to the appropriate prospects, the likelihood of receiving any calls or clicks to your website drops dramatically. The right marketing mailing lists maximize the success of your campaign.  

There are critical steps to take before you take the step to rent or buy mailing lists.  To get the outcome you desire, determine who will respond to your product, service, or special offer. 

How to Choose an Audience

The first step is to take the time to think about your ideal customer.  Perhaps your ideal customer are the ones you already have.  Maybe your ideal customer is slightly different than your current base.  Either way, it’s best to think about what demographics make up your ideal customer.  

 Jot down a list of characteristics like:  

  • Household income 
  • Homeowner or new homeowner 
  • Married with Children 
  • Single 
  • Do they live in a specific neighborhood with home with certain home values? 
  • Are most of your customers within a one to threemile radius of your location or are your customers spread out?  

All of these factors play into the right targeted mailing list you can use to attract new ideal customers.  These traits will help determine the type of marketing mailing lists to use.  Now let’s look at reasonably priced direct mailing lists that will target your ideal audience. 

3 Inexpensive Marketing Mailing Lists

1. Saturation List – A saturation list is exactly what it sounds like.  A list of addresses with zip codes that encompasses a radius around a particular location and “saturate” or mail to every address.  This list is for businesses that want to attract new customers in a particular area (maybe a two to threemile radius from your physical location) but don’t need to target specific criteria. 

2. New Homeowner List – Mailing to new homeowners is a great way to get in front of an audience that is ready to spend money and needs specific services to personalize their home.  Every new homeowner wants to make their new house their own whether it be shutters, blinds, storage, kitchen/bathroom remodels, and much more.  Or they need new services in their new neighborhood like restaurants, dentists, pest control, or pool services/landscape. 

3. Consumer List – Some businesses may require an audience that meets specific sets of criteria.  When considering a consumer marketing mailing list, think about things like household income, home sale value, or age of residents in the household. 

Finishing Touches

After you’ve nailed down your target audience, don’t forget to craft a call to action (CTA) that matches the criteria on your list.  You don’t want a CTA or special that misses the mark on your new leads.   

If you’re addressing a new homeowner, congratulate them on their new home.  If your list is households with children, highlight kids in some way whether through imagery or special offers.  Also, if you buy mailing lists that includes the prospects’ name, personalize your mail piece and include their first name or any other data point you can incorporate.  Personalization in a mail piece only strengthens your chances of the person reading your mail and taking action. 

We Can Help

If you don’t have an internal marketing team to design your next direct mail campaign from start to finish, turn to One Stop Mail – we do all the heavy lifting for you.  From professional, eye-catching design, to affordable mailing list and data services, to deploying your mailings, you can depend on One Stop Mail to deliver outstanding results and help you stand out in the mailbox.  Call 602-233-3003 to get started on your successful campaign, today. 

Increase_Revenue_Direct_Mail_Marketing

Winter is coming: Get a jump on your holiday direct marketing tactics

When it comes to holiday marketing, it’s time to start planning for it. The Holiday season – starting with Black Friday and continuing through New Years – is prime retail season for everyone, and you should focus your budget on proven direct marketing tactics.

Direct marketing via postal mail can still have a vital role to play, especially for smaller shops looking to compete with the “big box” stores in town. Creative, interesting, and engaging holiday marketing materials will help ensure people remember you, no matter what Macy’s has on special.

Read more

Right_Direct_Mail_List

How to Purchase the Right Business Direct Mail Lists

Do you need to purchase  business direct mail lists to make your next mail effort a success?

It’s a complicated question.  In years past, there was no question, but these days people are a lot more protective of their personal information and less likely to respond to “cold” advertisements than ever before.  Direct mail campaigns are still a great way to reach people, you just have to be a bit more savvy about how you go about it.

Read more