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How to Purchase the Right Business Direct Mail Lists

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There are may different marketing methods -- and they vary in cost, effort ad effectiveness. Direct mail remains one of the best ways to target, reach and attract future customers. To ensure your marketing message reaches the right audience, you must have the right business direct mail list. Even the best marketing strategies would fall apart without the right list --read on to learn to put together an effective direct mail campaign.
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Testing Your Direct Mail Campaign

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Experienced business owners develop strategies based on what’s worked in the past. If you’ve been relying on direct mail tactics that you’ve been using for a year or more, and you’d like to get better results, it’s time to perform direct mail testing to pinpoint the element that’s driving your results and to leverage them to get even better results in the future. Learn more.
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Keeping On-Budget With Direct Mail Flyers

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Effective ways for businesses to reach targeted, local audience are direct mail flyers and postcards. However, if you don't plan for all aspects of the campaign - including design, writing, print and material costs - to stay within an affordable budget. This easy checklist can help you keep everything in check so your next direct mail campaign is a success.
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Direct Mail Catalogs Are Centuries Old… And Still Relevant!

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There's a very common misconception about the history of advertising,…

Top 7 Statistics For Direct Mail in 2017

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Top 7 Statistics For Direct Mail in 2017 With the business world…
Variable Data Printing

5 Reasons Why Your Business Should Use Variable Data Printing

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        If you are familiar with the ins and outs of…

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