Plan_Ahead_for_Direct_Mail_Campaigns

Plan Ahead Before Using a Variable Data Printing Process!

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The variable data printing process is revolutionizing direct-mail marketing, and allows you to make “snail mail” that’s as personalized and engaging as email… but with much higher response rates than email.  It’s a best-of-both-worlds solution that demonstrates direct mail is still far from dead.

That said, there are also significant issues to consider when deploying variable data printing, from both a cost standpoint as well as its impact on the recipient.  Variable data can also be misused, or used poorly, so good planning is essential.

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Direct_Mail_Basics and Direct Marketing Principles

Back To School: Combine Small Business Basics with Direct Marketing Principless

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One of the hardest areas of business for a smaller operation to get a handle on is basic direct marketing principles.  After all, a small business is going to be focused on providing their core business, and marketing requires learning a entirely new skill set. Read more

Graphic_Design_for_Direct_Mail_Branding

Cohesive Direct Mail Graphic Design Builds Brand Recognition

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For a long time, matters like “branding” and “image-building” were largely seen in marketing as the province of the largest businesses.  Coca-Cola cares about “positioning,” but why should Bob’s Corner Store worry about such things?  Smaller and local businesses are simply focused on local traffic, right — so why should you be concerned about branding in your direct mail graphic design?

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Direct_Mail_Postcards_Still_Relevant

Direct Mail Postcards Are Cost Effective!

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If you’re looking for the cheapest and easiest way to get your message out to a wide segment of the public, especially a segment based on local geography, there’s often no better option than standard direct mail postcards.  When ordered in bulk, each only costs a few cents -or less- to print and mail, making them the most cost-effective option for mass terrestrial messaging.

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Grow_Your_Business_with_Direct_Mail

Grow Your Business with Mailing Services

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In the rush to adopt all the new electronic mediums in advertising – the Internet, email, blogs, etc – it’s easy for a business to overlook the cheapest and most widely-seen of all marketing ventures: Simple postal mailing services. People may be “cutting the cord” in terms of their phone and TV services, but everyone still gets postal mail.

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