OSM Top 7 Direct Mail Statistics

Top 7 Direct Mail Statistics You Can Use

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With the business world about to enter into the last quarter of the year, it is a good time to take stock of direct mail’s effectiveness in 2017 so far. Although the volume of direct mail went down last year, direct mail garnered a larger percentage of all mail. With technology and other tools to improve the timing of direct mail, this year’s statistics have shown that direct mail is not only still relevant in the marketing world, but that it is, in fact, one of the most successful channels available to marketers. Here are the top direct mail statistics you can use for this year.

#1 Direct Mail Statistics You Can Use – Household Response Rates Are at 5.1%

Yes, that decimal is in the right spot. According to compu-mail, direct mail has earned the highest response rate, with email and paid search at .6%, social media at .4%, and online display at .2%. Part of the reason why response rates are so high with direct mail is an increase in tools and information through technology that has enabled well-timed and personalized direct mail marketing campaigns.

OSM Mailboxes mathyas kurmann fb7yNPbT0l8 unsplash direct mail statistics you can use77% of People Sort Through Their Mail

Many marketers are finding it difficult to get prospects to open emails. I personally usually delete without even looking any extraneous emails and promotions. It has just become routine, which is unfortunate for marketers, for I can only imagine how many other people are like me. Average open rates are typically below 20% in comparison to mail. I for one always sort through my mail, and when I see something that stands out, I usually take a few seconds to see what it is, which bodes well for direct mail.

Every $167 Spent On Direct Mail Resulted in $2,095 Of Sold Goods

I believe that ROI speaks for itself, but one must ask what industries reaped the most benefit from direct mail. The largest users of direct mail include companies that offer financial services and also consumer packaged goods. With print still playing such a large role in marketing, coupled with cost-effective green methods of print, one can only imagine that direct mail will still be a major component of marketing campaigns going forward.

98% of Consumers Bring Their Mail In The Day It’s Delivered

Many are concerned that after putting all of the effort to create a personalized direct mail piece that it will just end up in the trash with the rest of the junk mail. If it does, it is probably not due to a diminishing trend in the public’s responsiveness to direct mail, but rather the direct mail piece itself missing the mark. As the direct mail statistics you can use from the U.S. Postal Service exemplifies, whatever you send out will get eyes on it. Whatever happens after will, for the most part, be within your power to control.

Customer Response Rates Increased Year-Over-Year by 48%

Companies who have never thought of using direct mail would be smart to start considering using it as one of their marketing channels. Not only did customer response rates increased, but prospective response rates more than doubled with a reported 190% increase. As noted by the Direct Marketing Association (DMA), this is in part due to the “pairing of mailings with digital intelligence. “

Adding A Person’s Name and Color Can Boost Response Rates By 135%

We have discussed the importance of personalization time and time again, and if for some reason you didn’t believe it before, then perhaps this statistic can lend some credence to this idea. Personalization, particularly with the introduction of variable data printing, is now within reach of most budgets. And in turn, can improve your ROI, and make the money you spend go a greater distance.

Print Is 43% Less Annoying than the Internet

Bottom line, we all hate spam. I for one get irritated when advertising videos start on websites yet it is nearly impossible for me to find it to shut it off. Many of us have become blind and aggressively against online advertising in many ways. That is why direct mail is refreshing to most since it is usually personalized, relevant, and recognized as something that took a lot of effort on the part of the company sending it. This makes the consumer feel important and valued, which at the end of the day, is just good marketing.

When it comes time to rely on direct mail experts, don’t leave it to chance. Go with an organization with vast experience and diverse mail services so you can be sure that your goals are taken seriously. One Stop Mail’s mail and list services will target the audience that will respond to your specific offer. Learn more by calling 602.932.7984 or send a request and we’ll be ready to help.

Variable Data Printing

5 Reasons You Should Use Variable Data Printing Services

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If you are familiar with the ins and outs of direct mail, then you have probably heard of variable data printing services. Variable data printing is on-demand printing in which components of the printed copy, such as text, images, and other elements, are changed from piece to piece without slowing down the process. This enables marketing teams to create highly personalized direct mail pieces, which can be a game-changer for your business. Here are five reasons why you should consider using variable data printing services for your next big marketing push.

More Bang for Your Buck

First and foremost, the greatest benefit you can reap from using variable data printing is getting a better return on investment (ROI). With greater personalization, response rates should be higher, putting your money to better use in comparison to other marketing approaches.

And if you are thinking that the internet is where all the action is at, think again. Interestingly, 66% of Millennials are more likely to use a voucher if they have a physical copy, with 36% of people under the age of 30 saying they look forward to checking the mail every day. Direct mail is still a big player in the marketing world. Coupled with the personalization offered with variable data printing services, it is an invaluable tool to have in your pocket.

Integration with Online Marketing Campaigns

Most marketing strategies conducted by businesses utilize multiple channels to improve their effectiveness so that they do not put all of their eggs in one basket. You can take personalization to the next level with custom QR codes and personalized URLs. Integrating variable data printing with an internet campaign is an effective way to get more engagement and response with your marketing campaigns.

Personalization Does Not Mean Slow Turnaround

When many of us think of personalization, we worry about how much time will have to be put into building the campaign for each individual we are targeting. But as we have mentioned before, variable data printing offers the ability to personalize without slowing down the process. Time is money, but variable data printing will provide a quicker turnaround than you might expect.  

Segmentation on A Larger Scale

Variable data printing yields you the opportunity to take your data segmentation and apply it directly to various marketing pieces. You can target an individual based on their purchase history, their interests, age, and many other indicators that detail what kind of things a person will be interested in. Increasing your marketing campaign’s relevance to a particular individual will resonate more than with something that is more generic or not as personalized.  

Tracking is Easier With Variable Data Printing Services

Tracking the response rates and other data metrics is much easier with variable data printing. Marketers have to constantly interpret data to formulate conclusions about customers to improve and curtail campaigns. By making it more personalized with QR codes and personalized URLs, you can track the response rates of your target audience much more clearly than with other strategies.

Long-Term Benefits

With variable data printing services, you can nurture current and new relationships with customers by acknowledging their uniqueness rather than grouping them into a more generic group. This will not only make them feel valued, but also set them up to have greater brand loyalty. Find out how you can foster long-lasting customer relationships through variable data printing with One Stop Mail.

 

Direct Mail Campaign Examples

Proven Direct Mail Campaign Examples – Define The Best Target Market

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Have you identified a potentially lucrative part of the market you want to target? Or, do you simply want to grow your customer base? Doing the groundwork is the best direct mail campaign examples that can be the difference between a positive and a negative return on investment (ROI). The first thing you should do is start with what you know.

Analyzing Your Current Customers

Even if you are targeting a new target market, you should not disregard what you know about your current customers. These people have already purchased your product. To get more customers, you should compile details regarding past customers such as what area many of them are living in. If you can identify some key ZIP codes that stand apart, you can look up information through the Census Bureau to get other pieces of data such as average household income and age.  

Purchasing A Targeted List

To supplement any in-house research you do, take it a step further to follow successful direct mail campaign examples and acquire a list compiled by a third-party company. These lists can usually be broken down by certain demographics so you only get the most relevant people to target. These lists can be targeted down to fathers with children under the age of 5 with a bachelor’s degree. You can get even deeper, such as if they own a home, and have a credit card. 

If you need support choosing or purchasing a direct mail list or have questions, check out our Mailing Lists & Data Services page.

Crafting Copy and Design That Is Successful

At first, you will probably be doing some guessing in regards to any new target markets. However, you can educate your guess with what you know about your current customers, and infer what will be attractive to this new market. Once you have a clear picture of this target market, you can do a smaller campaign to test the waters at a reasonable price. As you collect this new data, you can start to change the campaign so that you can improve your ROI.

More Proven Direct Mail Campaign Examples – Seek Out Experts

Not only do you need to be targeting the right people, but you need to take some time to determine what kind of copy and design will be the most successful. You want to not only make it eye-catching so it stands out, but also have a concise message with a clear call-to-action. You will at most have 3 to 5 seconds to get your message across.

So whatever you decide to go with, you need to make it count. To get an idea of what you can do with your budget, contact One Stop Mail to get a quote for your specific project.   

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Creating A Captivating Mortgage Mailer Targeting Refinancers

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Creating A Captivating Mortgage Mailer Targeting Refinancers

 

Mortgage companies have an opportunity to capitalize on the current market stasis by pushing out a captivating mortgage mailer that focuses on refinancing. If you are in the mortgage industry, you probably have stayed up to date on the latest trends. But if this is not the case, here is what is being reported as of today, August 9th, and what changes industry professionals are projecting over the course of this next week.  

 

Quick Overview of Mortgage Market Rates

 

According to an analysis conducting by Bankrate.com, Mortgage rates are holding steady. Here is what is currently being reported:

  • The 15-year fixed-rate mortgage fell to 3.27 percent from 3.28 percent.
  • The 5/1 adjustable-rate mortgage rose to 3.49 percent from 3.48 percent.
  • The 30-year fixed-rate jumbo mortgage fell to 4.03 percent from 4.05 percent.

 

Also noted in the report is a drop in American buying sentiment. In fact, it has reached an all time low. Although homeownership rose with people under the age of 35 by 1.2% from last year, this segment of the population is still facing “inventory shortages and rising home prices.”

 

Moreover, according to a news release by Fannie Mae, buying sentiment is not the only thing down—so is the desire to sell.

 

In Bankrate’s weekly Rate Trend Index, where mortgage experts predict which way the rates are going to slide over the next week, 50% predicted they will fall, 30% predicted they will remain the same, and another 20% said they will increase.

Direct Mail Copy To Capture New Mortgage Customers

 

Although it seems the market looks grim for buying and selling, the rates are remaining low and steady with the possibility of going down ever further. This can be an opportunity for people to refinance their homes, which is where a well-timed direct mail campaign comes into play. Here are some things you should consider to create a successful mailer.

 

First, decide if you are going to go with a brochure, a postcard, or some other medium. This will allow you to plan how much copy and images you will need. On the one hand, brochures are great because people will typically flip through them, and you can have more room for images, such as a chart listing current rates and trends. However, postcards have the benefit of sticking around longer for people will most likely keep it for later, while with a  brochure, they may discard it.

 

No matter what you choose, the copy should be concise and do a few things:

  • Address how your company stands apart from your competitors
  • Have a clear path to your website to start the application process
  • Promote a sense of urgency with an expiration date
  • Be written in a way where the recipient can skim it and still get your message
  • Make sure it is personalized—e.g. Using pURLS or taking advantage of data provided by a mortgage mailing list
  • Include all necessary contact information

 

Always keep in mind that the direct mail piece is the key to the door. If it is the wrong key, the door won’t open. That is why you need to make sure the information and images you are providing are highly relevant and to the point. The goal is to get potential customers in the pipeline, no matter if it is via phone with one of your mortgage professionals or filling out an application form on your website. Since direct mail is highly trackable, you can monitor your results and find ways to improve the campaign.

 

If the current rates weren’t enough to entice you, then consider what Michelle Peel shared in her article “Why Online Mortgage Marketers are Investing in Direct Mail.” According to Peel, research that was recently completed by Competiscan found that Quicken Loans dominated Q1 2017 by being the leading mortgage/refinancing direct mailer. Now is the time to get off the bench and get in the game.  

OSM SM Post Irresistible Direct Mail Offers

Crafting Irresistible Direct Mail Offers to Convert Prospects

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When creating a direct mail marketing campaign, we have talked about how design and personalization impact your results.  However, one aspect that could give you a significant increase in your response rate are direct mail offers.

What Makes Direct Mail Offers Great?

Put yourself in the shoes of your target prospect. Then take a look at your offer and ask a few simple questions:

  1. What sort of benefits will I be getting?
  2. Is the risk level minimal?
  3. What do other people say about this company/product?
  4. Is it worth my time?

One thing that we tend to get caught up in no matter what industry you are in is the product itself and its features. Being an architect of anything, you naturally get excited by this. However, just because you are excited by it doesn’t mean that customers will be too. Bottom line, the customer only cares how it’s going to benefit them. As soon as you start listing the features without spelling out the benefit, they will most likely tune out and move on.

An important aspect of one’s purchasing process is the risk involved. If they feel like they are putting all of the skin into the game, they will probably not feel as compelled to give your company/product a try. If you can find ways to minimize the risk, such as offering something for free for a limited amount of time or some other easy entry for them to get into the pipeline, consider adding that to the offer.

Your Business Reviews Help Trigger Action

Another thing we all want to see is reviews. It makes us feel safer when taking a risk on something new if other people say good things about it.

PRO TIP: Including a few testimonials in the offer will calm their worries and really get them considering what you are offering.

And lastly, something that is too often overlooked, is if the offer is worth their time?

In other words, have you done a good enough job at concisely explaining the offer, and making it enticing enough where they will invest their time into it? Do you think that if you were a target prospect of this offer you would honestly consider opting in? And if the answer is yes, is it easy for them to sign up or get started?

Consider these things when assessing if you have done a good enough job with direct mail offers. At the end of the day, your copy can be highly personal, but if someone doesn’t feel that these questions have been answered promptly and with precise diction, they just move on without batting an eye. 

How Can We Help?

When you have questions about how effective your direct marketing campaign is, reach out to us today at [email protected] or 602.223.3003, we have years of experience creating direct mail campaigns, from conceptualization to deployment.  

Want Even More Strategies? Get our 25-page Strategy eBook Free!

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How to Pick the best Direct Mail Company: A Checklist

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Top 5 Things Everyone Should Look For In the Best Direct Mail Company

Sifting through all of the companies as you search for the best direct mail company can be time-consuming. How do you determine if one is better than the other? What characteristics offer you the best opportunity for success?  

Before we get into finding the best direct mail company for you, let’s erase any doubt you may have about whether direct mail belongs in a modern marketing mix. When you review these impressive results, you will know that it’s among the most effective marketing methods today.  

Astounding Direct Mail Statistics 

Businesses with customer acquisition goals should utilize direct mail. With an average return on investment of 29%, mail campaigns are profitable. In addition, direct mail recipients tend to buy 28% more items and spend 28% times more than other buyers.

The reason for this high rate of return may have something to do with how individuals interact with their mail. About 77% of people report sorting and scanning their mail immediately after receiving it. With statistics like this, marketers can be sure they touch their audience.  

An informative postcard can also be the start of a mutually beneficial relationship with new clients because more than 50% say that they find postcards useful, and 90% say that marketers who contact them through the mail are trustworthy.  

Now that you know direct mail can be hugely beneficial, here are the five key criteria to use to find the best direct mail company.  

1. They Have a Track Record of Success  

OSM AChecklistThis is a key indicator if a company is even worth pursuing. You can usually see the type of clients they’ve worked with in past on their website.  

Review the testimonials on their site. You’ll be able to see whether their clients like their responsiveness, whether they deliver their services as promised, and whether they have great customer service.  

Whether they have testimonials or not, it’s a smart move to talk with a project manager or owner to determine whether you want to consider them further. One of your first questions should be about their track record. Here’s a shortlist of questions that can help you uncover whether a direct mail company has delivered success:  

  • What industries have your clients been in? Do you specialize in a specific area? 
  • Can you describe how you achieve success for your clients? 
  • What do you consider success for your clients?  
  • Can you describe a failure and how you overcame it?  

2. They are Reasonably Priced 

Budgets can be a tricky area. That’s why price should be one of the key things you ask upfront so you won’t be surprised after the working relationship has begun.  

Keep in mind that there is not a simple, static template for direct mail. There are ways to adjust things – the size of a postcard, lower or raise the print run, or adjust the printing requirements – that can help keep direct mail costs under control while still offering outstanding returns.  

If mailer personalization is on your mind, today’s printing advances put variable data printing within reach. It’s now a much more cost-effective strategy to connect with customers. (P.S. As a marketer, you want to personalize your mail because 99% of marketers say that it advances customer relationships).

No matter what the size of your budget, you want to make sure every dollar is adding to the end result.  

3. They Understand Your Needs  

direct mail company colleagues analyzing on an ipadOne of the simplest, yet most important things the best direct mail company for you can do is to grasp your unique circumstance and support that understanding with a solution that’s tailored to fit you.  

They must be willing to work with you to develop strategies, test tactics, measure outcomes, and make changes to optimize results so that they can gain bigger, better sales for your business. Your own situation requires unique strategies, as you’re interviewing candidates, make sure that you are being understood.  

4. They Know the Complexities of the “Game” 

While it sounds simple on the surface, maximizing direct mail results takes a lot of experience and insider knowledge. Look for years of success across a diversity of industries. This demonstrates an ability to navigate and assess the needs in a range of markets and provide guidance for reaching a specific audience.  

5. They are Customer Acquisition Experts 

Persuasion isn’t a given, even with the best product or service. Because there are so many distractions that compete for your customers’ attention, it’s easy to overlook product announcements.  

The best direct mail company has experts who can advise clients on the best lead generation tactics. They can recommend specific things, including the use of coupons and new customer discounts.     

In addition, they understand how to create memorable impressions with your mailers, so they stand out from competitors in a crowded mailbox.  

Getting to Know You 

direct mail company woman listening clientsIf after doing your research and asking questions, you’ve found the best direct mail company for the job, you’ll rightfully expect a bit of marketing magic. Understand that it may take a bit of research, trial and error, and practice to learn how to collaborate with outside experts.  

Your experts may ask questions about your business, industry, and goals to determine the best course of action. They may recommend cleaning up your house list if you’ve had lukewarm results from recent mail campaigns, even suggesting a customized list to better target your audience.  

Postcard images, specific phrases, and mailer colors may all be analyzed and considered, along with previous campaigns before a specific course of action is set.  

Setting the Course for Long-term Direct Mail Success 

An exploratory phase early in the relationship isn’t unusual. It’s all about finding the right path to maximize your results – and profits. And, after each mailing and campaign, the results will be analyzed and elements of mailers and campaigns may be tweaked, to get even more value from the next mailing.    

During the entire process, the company you choose should make you feel that you are in charge and driving your own results. The course must be transparent and your organizational expertise included to ensure that your mailer achieves incredible success.  

On your search for the best direct mail company, we are confident that One Stop Mail’s 40-years of experience and success will make your final list. In addition to unmatched direct mail experience, our customer service and gentle guidance will build your confidence in our partnership.   

Get started by calling Marty Morales at (602) 223-3003 or send us a note. 

Updated 10.12.2021

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Making Data-Driven Decisions To Improve Your Direct Mail Campaigns

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The best way to improve the results of your direct mail campaigns starts with your data. It is important to have a system in place to monitor your direct mail results so that you can make more informed decisions later down the line. Whether this is about what copy works best or what color schemes are the most effective, data can help you change your direct mail game.

Audience Segmentation

Though it may seem like a no-brainer, one of the most useful things to help inform your direct mail campaign is information about your customers.

It is crucial to have lots of data on your customers, such as name, age, profession, and other metrics so that you can not only personalize but also see how certain groups respond to your direct mail campaigns. This is called audience segmentation, and its purpose is to not only give you more data to target specific groups of individuals more effectively but allow you to monitor certain groups behaviors so that you can improve the performance of future campaigns.  

Data Drives Personalization

You have probably heard it time and time again, but there is a reason why personalization is gaining ground in the marketing world. The use of data has grown over the last decade, and this has allowed companies to target their customers down to a specific individual.

Need more help? Here are some things that you can use to make your direct mail campaigns more relevant for someone is by using their name, be aware of their gender, use their purchase history to your advantage, and make an offer relevant to their location.

What Sort Of Data Should You Be Collecting?

Basically, you want to be collecting data that is going to be driving your decision making. If the data you are collecting is not doing this, then it is probably time to reconsider what data you are collecting.

Next, you have to infer what the data means and determine if you are getting your desired results. Remember, if you’re not currently getting the results you want, this could be either a misinterpretation of the data or the data is not relevant to what you are trying to accomplish.

Having a defined strategy will help to ensure you are collecting data with an accurate system. It’s important to determine what your process will be to weed out data that isn’t relevant. 

We’re Here to Help

If you’re unsure or need help with your direct mail campaign and analyzing your results, give our experts a call at (602) 233-3003 or contact us online – we’re happy to help!

 

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Using Variable Data Postcards For Customer Reminders

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Before variable data postcards printing, generating reminders for specific customers had to be done by hand. Naturally, this consumed a lot of time and required one to have a well-organized log of their customers that you had to go through one at a time. Today, thanks to variable data printing, you can push out custom-tailored reminders much more efficiently.

What are Variable Data Postcards?

Variable data postcard printing uses a type of digital printing that allows you to change certain elements in the print run like text, images, and graphics from one piece to another without slowing down the process. As a result, this increases the “customizability” of your print runs so that you can customize specific pieces to specific customers.

Personalization is the name of the game if you want to establish relationships with your customers. This breaks down the anti-advertising wall that we all have put up now since we have been exposed to so much of it through all sorts of different mediums. Whether it be through our music streaming applications or on television, most of us dread those commercial breaks, causing us to either get up and leave, or check out altogether. The goal is to engage with your customers, and the best way to do so is to give them a message meant only for them.

How VDP Can Improve Customer Reminder Responses

Say you are a car dealer and someone came in recently to test drive a car. You can now send them a reminder with an image of the same make and model that they test drove. Or maybe you run a bookstore, and someone recently purchased a popular novel in a series. You could send them a reminder to come in and purchase the next one in the series.

You can repeat this process over and over again for all of your customers. VDP offers greater versatility and can be applied to a lot of different scenarios where you can foster repeat business. This not only creates a personal relationship with your customers but allows you to maintain your current customer base. It is always harder to get new customers than to keep the customers that have already done business with your brand.

 

Is it Worth the Cost?

Although VDP tends to be more expensive, the benefit of creating deeply personal marketing materials tips the scale in its favor. Consider how VDP can help build more powerful relationships with your customers, and how it can increase repeat business by targeting buyers’ preferences. In the long run, if you can get more people to re-enter the pipeline, then paying a little more for variable data postcards might just be worth it.

If you’re not sure where to turn for reasonable variable data printing costs and direct mail expertise, start your direct marketing campaign by contacting One Stop Mail.

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Killer Copywriting Tips

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Killer Copywriting Tips

 

Copywriters face all sorts of challenges, from writer’s block to finding the perfect word count for their particular project. Most of the time, the things learned in school are not relevant, for academic writing is completely different from business writing. I had to learn that the hard the way, but fortunately I was able to pick these things up quick. Here are some quick tips to help new and current copywriters.

 

Overcoming Writer’s Block

 

I personally don’t believe in the idea of writer’s block. If you are struggling to write something, that usually means you either don’t have a good grasp of the topic or don’t have enough material gathered to formulate a vision for your writing. In the article “35 Copywriting Tips & Tricks from the Pros,” they cite a quote from Gary Bencivenga who states, “the best copywriters are the most tenacious researchers. Like miners, they dig, drill, dynamite, and chip until they have carloads of valuable ore. John Caples advised me once to gather seven times more interesting information than I could possibly use… Research is the infallible cure for writer’s block.” This is probably the only thing from academia that transferred over, and is an important part of copywriting.

 

Find Your Voice

 

This was a common phrase that I often heard in poetry workshops. The idea is that every writer has their own unique voice where their personality and character come out on the page. Of course, poetry and copywriting are different from each other, however, no matter what sort of writing you do, finding the place where you as an individual intersect with what you are writing will lead to excellent writing. This is because not only will it be more personable for the reader, but it will make writing that much easier for you.

 

Headline as the Hook

 

Many of us who have written the dreaded five paragraph essay remembers our teachers emphasizing a “hook” in the first paragraph to get the readers interested. For copywriting, the hook is in the headline. If you don’t have a good title for the piece, most people won’t bother reading it. Some principles you should stand by follow:

  • Write the headline after you have written the copy
  • Go for simple and punchy
  • Be specific, not misleading

When you have found a good headline, make sure the copy that you have written matches. What I mean by this is that there is nothing more worst than clicking into an article expecting something great and getting a sub-par article. Make sure that whatever headline you pick that the article you have written delivers.

 

Other Resources

 

Remember, research is not only an integral part of writing excellent copy, it is also part of improving yourself as a writer. There are many writers out there that have written great pieces on the craft. I would recommend finding lists of books to read or scour the internet for helpful articles. One such list that I tend to return to is on Linkedin. Every year, a new list comes out that compiles the best reads for the years. It is titled “20 Books Every Marketer Should Read in 2017.” This is how I found Everybody Writes by Ann Handley, which is an excellent resource for any writer in the content world. I highly recommend you pick this book up if you are in dire need of some useful tips and advice.

 

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Is It Time To Update Your Brand’s Logo?

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Is It Time To Update Your Brand’s Logo?

When is it a good time to update your logo? That is the question that many wrestle with in companies but there isn’t a hard and fast answer. There are a few things that can cause you to update it. These things include age, complexity, company changes, or you want to stay current with recent trends. We’ll take a look at each instance, and help you answer the above question.

The Logo Is As Old As The Company

Many people in the company, particularly those who were there from the beginning, may feel attached to the original logo. It is hard to let go of something that represents the founding of the company. However, consumers today are highly perceptive of old logo designs, which is why it’s always important to keep your up to date. More than likely you are using it with your marketing materials, so you want to make sure that a consumer’s first impression of your brand is a contemporary design.

Busy Designs Don’t Translate

One thing that you should keep in mind is simplicity over complexity. In this day and age, your logo must be able to translate online. If it is too complex and doesn’t look good on your website, that is a clear indicator that a redesign needs to happen. One of the biggest things you should think about first before redesigning is how you will use your logo. Are you going to be putting it on merchandise? Or on other sorts of promotional products? If that is the case, you will want to make sure the design can translate into different mediums, otherwise, you are going to end up with too many different designs.

Rebranding as the Company Evolves

Another great time to consider rebranding the company with your logo is if there are changes taking place with the company. These could be internal changes, moving the company a new direction, and as such, will need a new look. Perhaps your company merged with another well-known brand, and you want to take advantage of that branding opportunity. In any case, both would be great examples of why a company would want to change their logo.

Consumers Are Trend Sensitive

Consumers are very aware of what is current and what is not. The current trend for logos has been minimalist and geometric in their design. As such, something that doesn’t fit into this trend could come off aged in the eyes of consumers. However, of all of the reasons to change your logo, this one would probably be at the bottom of the list. You don’t want to have an old logo, but you also don’t want to create something that doesn’t fit with your brand just for the sake of keeping up with trends. You should only do it for this reason if it makes sense with your brand image.

Getting The Right Design

Don’t make the same mistake when you first designed your logo by hiring an amateur. Find a professional that can understand what you are looking for and deliver. This means you need to define why you want to change your logo, what you want it to convey, and what your budget is for designing this change. With these three things, you can ensure that you don’t waste any time, and get your new logo out into the world.