As the world becomes increasingly digital, traditional marketing tools like direct mail seem to have taken the back seat. However, that doesn’t mean direct mail marketing no longer works or that organizations have stopped using it altogether. In fact, at $38.5 billion, spending on direct mail still makes up the largest portion of local ad spend in the U.S.
This gives testimony to the effectiveness of direct mail marketing, especially when it comes to reaching a local audience. With the right approach, it could also be the perfect tool for your church to attract more attendees and engage your valued members.
With direct mail, you have the ability to customize your mail materials. This allows you to deliver church outreach cards that stand out from standard envelopes and flyers. The more your mail stands out, the better the chances of it being noticed.
Helps Build a Personal Connection with Recipients
The physical material of direct mail can have a stronger emotional impact on recipients, allowing them to form a personal connection. No wonder 70% of consumers feel that receiving direct mail is more personal when compared to online interactions.
Helps Attract New Parishioners/Attendees
Your direct mail marketing campaigns can reach homes and families that aren’t already a part of your parish. With a compelling message, you could welcome these recipients as attendees to your church.
Great Way to Re-Engage Members
Direct mail for churches is also an excellent tool to re-engage members who have stopped attending service for a period of time. Reminders that you’re thinking of them could invite them back into the church.
How to Use Direct Mail Marketing
If your direct mail campaigns haven’t worked in the past, improve your efforts with the following tips:
Design Mailers that Stand Out
Colorful envelopes, oversized mailers, and interesting textures can help your mail stand out in the mailbox. Take it one step further by personalizing the mailer with the recipient’s name or a handwritten message. Colorizing and personalizing your mail could improve your response rate by a whopping 500%. Additionally, oversized envelopes see the highest response rates at 5%.
Leverage Nonprofit Postage Rate
To make your outreach budget go further, take advantage of the nonprofit mailing rate that USPS offers to nonprofits. This could help you save a bit on postage and use the money you’ve saved for other necessities.
Write a Compelling Message
Your eye-catching mailers should be accompanied by a message that’s equally thought-provoking. Carefully plan your messaging so you can inspire recipients and encourage them to attend your church. Messages of forgiveness and love and messages of acceptance could be the key to attracting parishioners – both new and old – to your church. You could also write messages to show your work through the communities you’ve supported and the people you’ve helped.
Take Advantage of New Mover Lists
One of the best ways to attract new people to your church is by sending direct mail to people who have just moved into the neighborhood. Take advantage of Just Moved Mailer services to gain access to new mover lists and get new attendees to your church.
Make It Actionable
Do you want people to attend the next Sunday service? Or perhaps you want them to participate in an upcoming event? Whatever the goal of your direct mail marketing campaign is, make sure you include a call-to-action so recipients know exactly what you want them to do next.
Use the Right Direct Mail Marketing Tools
Depending on the goal of your campaign, use different direct mail marketing tools strategically:
Door hangers for quick intros
Postcards for quick intros and regularly checking in on parishioners
Church invitation postcards for upcoming events
Flyers and brochures for detailed information on your church, cause, or event
With a combination of the right tools, messaging, and mailer design, a direct mail marketing campaign can make a positive difference for your church.
Need help crafting powerful mailers for your church?
https://onestopmail.com/wp-content/uploads/2022/02/22.01.06-Churches3.png8441600Holly Emersonhttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngHolly Emerson2022-02-04 11:38:342022-05-13 21:27:21Direct Mail for Churches: How to Make It Work
When seeking to attract new patients to your practice, you might be inclined to look first toward digital marketing instead of its alternative, direct mail. Let’s face it: most businesses today are focused on social selling and online ads, questioning, “Does direct mail still work?” The truth is, if you’re wondering how to grow your medical practice in 2022, direct mail might be the best option. It’s cost-effective, targeted, and can deliver significant ROI.
How to Leverage New Mover Direct Mail to Grow Your Practice
On average, about 41 million Americans move each year. And when they move, they need to find local providers, including medical and dental professionals. They often don’t know the area at all and rely on the information they receive in the mail to make a choice of where to schedule their next appointment.
67% of people feel mail is more personal than the internet.
55% look forward to exploring their mail.
56% feel that receiving mail is a pleasure.
Buying a list of new homeowners and sending them direct mail can help them learn about the area, make them feel welcome, and encourage them to call you to learn more.
Turning New Movers into New Patients
If you’re wondering how to grow your medical practice, residents near your practice provide a perfect option. For instance, when a family moves to a new location, they want to gain familiarity with the neighborhood. Mail helps them establish a sense of place. They are looking for a new dentist or physician who is welcoming, knowledgeable, and friendly. The same is true of current residents, who may be considering another medical or dental provider for their family. By showing up in their homes via direct mail, you help develop name recognition and erase barriers there might have been with clicking on a digital banner. They can’t ignore your message when a postcard or newsletter is in their hands.
Medical offices are crushing sales goals through the use of direct mail. For new movers, just letting them know you’re accepting new patients and including a coupon can help them get over that initial hurdle and schedule an appointment.
Best Practices for How to Grow Your Medical Practice
Wondering how to grow your medical practice? With direct marketing, it’s all about the message you’re sending.
1. Showcase Your Expertise
While you may be inclined to jump right to advertising your practice, your future patients need to trust you first. By sharing information such as tips for better health, you’ll teach them something and share information without asking them for anything. Certainly, you’ll have your contact information on the piece, but it’s not a hard sell. When they need you, they’ll remember your expertise and generosity.
2. Calm Fears
Many people are, unfortunately, afraid of doctors and dentists. Add in the fact that we’ve been dealing with a pandemic for nearly two years now and you can understand people’s anxiety about scheduling a medical appointment. You can assuage those fears by addressing them outright. “We specialize in putting your fears to rest” is a great opening statement, especially for people who are apprehensive. Another approach for how to grow your medical practice is to focus on your practice’s safety and cleaning protocols. Answer the questions they have before they even have the opportunity to ask them.
3. Help Potential Patients Find You
People who live in your area may not realize that your office is just a few miles from their home. Help them by adding a map to your direct mail piece. That’s why direct mail works: It gives you plenty of areas to share information, creates a sense of trust, and lets readers know where you are.
Give New Patients Options with Direct Mail
According to the USPS, 98% of consumers bring in their mail the day it’s delivered. If you wonder does direct mail still works, there’s your answer. Plus, 73% of advertising gets scanned, if not read, and 76% of consumers trust direct mail. How to grow your medical practice is clear with direct mail.
https://onestopmail.com/wp-content/uploads/2022/02/OSM-Blog-Hero-image-How-to-grow-your-medical-practice-1.png6281200Holly Emersonhttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngHolly Emerson2022-02-03 14:48:522022-05-04 15:14:15How to Grow Your Medical Practice Exponentially This 2022 with Direct Mail
