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How to Boost Your Mortgage Leads With Mortgage Mailers

The competitive housing market is gearing up for another very busy spring season. With mortgage purchase originations expected to grow 9% in 2022, more consumers, businesses, and even organizations will be seeking mortgage programs. If your company is poised to take on new clients, now is a fantastic time to create a mortgage company direct mail campaign to take advantage of the uptick in the mortgage lending market.

As part of a well-rounded marketing strategy, a targeted, data-driven direct mail campaign helps to dramatically increase new leads and mortgage loan conversions. We dig into why direct mail can be an optimal fit for mortgage lead generation and how you can supercharge your marketing efforts.

Why Use Direct Mail For Mortgage Lead Generation

Houses with cactus

In a marketing landscape that’s becoming increasingly digital, direct mail remains one of the best ways to reach potential customers. In fact, direct mail use among mortgage companies alone has grown 439% in the past three years and shows no signs of slowing down precisely because of the overly crowded online space. Modern direct mail can leverage the modern data-driven targeting and list curation strategies to be the perfect complement to mortgage lending marketing programs.

Here are a few of the reasons mortgage companies prefer direct mail marketing:

  • Cost-effective: When done right, direct mail is far more cost-effective than many other alternative marketing strategies.
  • Targeted: With data-driven mailing lists, you can rest assured that your ads will target only the most qualified leads, boosting awareness and conversions.
  • Customizable: Mortgage direct mail products come in a variety of designs and are highly customizable, allowing you to stay on brand while sending the exact message you want to the right people.
  • Trackable: With advances in technology, direct mail marketing strategies are now more trackable than ever before. You’ll be able to see if your efforts are working and adjust when needed.
  • Off-line still works: Online advertising will always have its place in mortgage marketing, but direct mail is still an effective way to generate leads.

Use Custom, Data-Driven Mortgage Direct Mailing Lists

The first step to incorporating direct mail into your marketing strategy is to identify the ideal customer profiles that could become your next potential leads. Using a number of different factors, such as loan type, mortgage/interest rates, and other important demographic information, you can target the households that are most likely to need your services.

Woman Looking at mortgage mailersMortgage direct mailing lists are an essential part of reaching the right customers and informing them about your business. Since these lists are such a crucial element of your campaign’s success rates, it’s a good idea to turn to experts for help creating them. Direct mail experts will conduct a thorough review of the specific demographics in the neighborhoods you’re targeting, so you’ll know exactly whom you should be sending your direct mailers to.

If you already have mailing lists that aren’t performing as they should, direct mail list experts can also analyze them and make recommendations for improvement. They may even suggest additional names to add to your list or provide a “new movers” list.

Use A Range of Letters, Flyers & Postcards

After you’ve compiled your mailing list, the next step is to choose the best direct mail products to help you effectively reach these new leads. The three most popular choices for mortgage company direct mail marketing programs are personalized letters, flyers and postcards, each with its own advantages.

Mortgage Letters & Envelopes

Out of all the options, they feel the most formal and have more space for any information you may want to send. Mortgage letters are great for rate changes, previously funded, and many other types of notifications.

Mortgage Flyers

Somewhere between a traditional postcard and a letter is a customized flyer that can both get a potential client’s attention and deliver a relevant message. Sizes, designs and messaging can vary depending on the marketing goals of the company making them a highly flexible option.

Mortgage Postcards

Simple and straightforward, postcards are the most cost-effective choice to get into every lead’s mailbox. They are ideal for a quick message along with creative imagery and a call to action, featuring your business’ contact information.

Use Personalized Experiences With Variable Data Mailing

The best way for mortgage lenders to generate more potential leads using a direct mail campaign is to create a personalized experience using customer data and evolving trends.

Happy Smiling couple shaking hands with broker

The mortgage types and rates that your company offers will likely vary based on a potential customer’s qualifications, such as credit score and rental/buyer status. By accessing this information, you’ll be able to customize the kinds of direct mail you send to specific addresses and hopefully increase response rates.

For example, direct mail messages offering low down payment options can increase response rates for first-time homebuyers discouraged by the initial financial requirements of a mortgage. A well-executed direct mail campaign using customized imagery and messaging will be able to reach more qualified leads and encourage them to learn more about what your company has to offer.

Learn More About Your Mortgage Company Direct Mail Options

A direct mail campaign integrated into a well-rounded marketing strategy with multiple touchpoints is a great way to ensure that you’re reaching potential customers at every step. The team at One Stop Mail has experience in a wide variety of industries, including finance, and will be happy to help you achieve the best results possible from your mortgage direct mail campaign.

From choosing your direct mail products to compiling targeted mailing lists, our experts will work with you through every step to help your campaign perform at its best.

To learn more about our mortgage direct mail options, contact us at (602) 223-3003. Ready to get started? Request a free no-hassle direct mail quote!

gain new business with HVAC direct mail campaign

Attracting New Customers with HVAC Direct Mail Postcards

When you rely on local customers to keep your HVAC business moving along, finding those customers is like a trade secret. Word of mouth and online searches can only get you so far. And while digital marketing is keeping you connected to your community, it doesn’t always deliver on new, local business when you need it, unlike HVAC direct mail postcards.

In the face of the digital era, one of the best ways to target new customers close to you is actually through tangible HVAC direct mail postcards. The pieces of print are put in the hands of the specific customers you want to help you grow your business.

Why Invest in HVAC Direct Mail Postcards as ads?

Direct mail postcards for heating and cooling companies provide three clear advantages:

  • High ROI (Return on Investment) on marketing dollars
  • Less competition
  • Potential high volume in conversions

variable data printing mail bundle

Not only is an HVAC direct mail campaign simple to execute, but it’s also cost effective with one of marketing’s best returns on investment. Why does such an “old school” strategy sent via snail mail work?

Because some see direct mail postcards as traditional and old-fashioned, fewer businesses are doing it, so your postcard has the potential to help you stand out in the competitive crowd.

Studies confirm that about twice as many people notice and read direct mail over email messages. Direct marketing emails end up stored away in an overflowing inbox or worse yet, a junk folder. Postcards get passed around or even pinned up on a wall or refrigerator as a reminder.

Nearly 60% of $65K+ households purchase from Direct Mail.

Postcard Template Design Matters

HVAC Direct Mail PostcardsDesigning and printing postcards is the key to a successful direct marketing campaign. To get the best value and most customers, there are five key tips to follow when designing your HVAC direct mail postcards.

  1. Apply the 40-20-20 rule. Direct mail marketers like to use this rule to determine how successful a campaign will be. The success rate is 40% dependent on the offer or promotion, 40% on a quality mailing list, and 20% on copy and design.
  2. Keep it simple. Customers should be able to look at your HVAC direct mail postcard and immediately know who you are and what you are offering. This means it should be easy to read, clearly communicate the value you offer, and build brand awareness. All at a quick glance.
  3. Advertising templates are okay.  Whether you see an ad you’d like to emulate or have crafted a few basic designs yourself, using a proven template that you like and that resonates with your customer saves you time and money on the design itself.
  4. Make it colorful and bold. Use colors and various font sizes to help you communicate key points. Larger, bold, or colored fonts demand more attention and using them then creates an information hierarchy, visually queuing readers what to look at first. Headlines and Calls to Action should be in a font larger than the details.
  5. Research your target market. You can be very precise in building you lists and select exactly who has the opportunity to see your postcard – from economic demographics to local neighborhoods. You can also exclude those outside of your service area and renters, who don’t tend to make HVAC repair or maintenance calls.
  6. Timing is everything. People don’t tend to think about their A/C systems when the weather is cool, or their heaters when the outside temperatures are soaring. To even the flow of work, aim to send your postcards throughout the year by changing up the images, headlines, and offers to remain relevant.

Use a Strong Call to Action in Direct Mail Marketing

Potential customers receiving your postcards should be engaged and left with a clear direction. Why should they respond? Without this direction and subsequent responses, your postcards will gather impressions but no business.

Every postcard should have one clear Call to Action – what the reader should do with the information you’ve just provided. This could mean visiting your website for more information, but ideally it means calling you to schedule service.

Promotions or offers are a great way to engage and entice potential customers, however, discount with caution so that you don’t give away so much that the direct mail postcards are no longer cost-effective.

For example, a $50 discount may bring in less customers than a $100 discount, but those customers attracted to the better deal may not be long-term customers (i.e. they are in it for the deal only).

When including a promotional offer, try to limit one promotion per postcard. This makes the Call to Action crystal clear.

Use HVAC Ads & Mailers to Build Your Brand

As part of a larger strategy that also includes digital marketing, the postcards provide another touchpoint to potential customers. The more places that they see your logo and business name – your brand – the more likely they are to remember and call on you when they need your services.

Direct mail postcards are great for gathering new customers, but they also work well to spark repeat business. Even more so when offering coupons or deals for regular service, such as an A/C tune-up. You can also use postcards to thank those customers, offer a referral bonus, or remind them of the service when the season comes around again.

Analyzing your strategy and tracking your results is also easy with direct mail postcards. Just use unique promotional codes associated with each campaign so you’ll know which campaigns brought in the most business.

Partner with One Stop Mail on your HVAC Direct Mail Postcard Campaign

gain new business with HVAC direct mail campaignFrom finding leads to nurturing repeat business, HVAC direct mail postcards could be your standout marketing strategy, priming you for growth and profits. Is it time for your HVAC business to hit the mailboxes?

By working with One Stop Mail you’ll benefit from our nearly 40 years in the direct mail and print services industry. In addition to direct mail postcards, we also specialize in mailing list, direct mail service, print and graphic design, offset printing, digital printing services, data service, and easy fulfillment.

To reach those new customers via your custom HVAC direct mail postcards, request a quote from One Stop Mail. We’ll provide you with the information you need as we guide you through the options that may be right for you and your HVAC business. Reach out to us today at [email protected] or (602) 233-3003.