The Advantages of Direct Marketing Versus Branding

As you build a marketing campaign, you will have at least one key objective in mind. This is important for several reasons, including measuring how effective your campaign is in reaching your goal. As you're questioning about how to reach your goals, you may ask yourself about the advantages of direct marketing for reaching your goals ad what rewards branding will bring? Read on and learn more.
Portfolio Sample of Direct Mail Marketing Postcard from One Stop Mail for Dobson Academy with dolphin and small child with glasses and book

Variable Data Printing VDP Brings The Best Of Both Worlds To Direct Mail Marketing

offline advertising has lagged significantly behind online advertising in this area. Most forms of offline ads are so mass-market that they really cannot be customized. TV stations can't selectively beam ads on a per-viewer basis, or make billboards that change depending on the cars passing beneath. However, the exception to this is in the field of direct mail marketing, which still outperforms digital marketing. Thanks to Variable Data Printing VDP, it's now possible -and affordable- for direct mail campaigns to be just as personalized as email campaigns!
One_Stop_Mail_graphic design trends 2015 blog image

Top Graphic Design Trends 2015

Changes in advertising and graphic design consultant trends are rapidly spreading. As everyone fights to stand out on store shelves and in mailboxes, it explains the lightening-fast evolution of design ideas and why you shouldn't use marketing materials from years ago. As new design elements are added, and the look and feel of marketing materials are updated, marketers will see a major boost in interest and hopefully greater ROI. Take a look at these new graphic design consultant trends to stay up to date on the latest tools to keep your marketing materials top-of-mind.
OSM Direct Marketing Tips Blog

Direct Marketing Tips for Writing Sensational Copy

Let's get back to the basics:  How to write effective marketing materials.  Some of this may sound familiar since the basics of copy have been known at least as far back as the "Mad Men" era, but it's still good to remember that many of those techniques are still totally relevant today.
In house graphic design by One Stop Mail with picture of paint colors coming out of computer screen

Every Door Direct Mail – New Expanded Features!

  If your company currently uses direct mail, the US…

Postcards Are Still One Of The Most Cost-Effective Methods Of Outreach

There are so many different ways of reaching out to customers…

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