Direct Mail Blog & News From One Stop Mail
Get Marketing Results With The Benefits of Variable Data Printing
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The benefits of variable data printing include allowing you to change elements based off of individual customer data such as text, images, and graphics, from one piece to the next without slowing down the printing process. This allows you to personalize your marketing materials down to a specific individual without sacrificing your time.
Stellar Design Trumps Immaculate Wordsmithing
The most important aspect of a direct mail campaign is the imagery…
Maximizing Your Small Business With Direct Mail Services
If you are a small business owner, you know that it is do-or-die…
Direct Mail for Non Profits – Two Easy Ways to Save Money
Nonprofit organizations rely on marketing for brand awareness and fundraising activities, but marketing can be costly, especially if they're not planned and executed properly. Fortunately, there are strategies that can be employed to save money on direct mail for non profits. Read on to learn about these important tactics.
A Marketing Strategy that Targets the Consumer’s Desire to Save
Consider how much more effective you marketing strategy will be when you add a clear "savings" message to your direct mail marketing campaign. By putting the coupons right in their hands, consumers will feel empowered to make their next purchase without breaking the bank.
Direct Mail Marketing Personalization Statistics That Outweigh The Cost
How do you improve through the competition on the very crowded internet? By utilizing personalized direct mail statistics, of course. Instead of a standard digital banner - why not personalize it to match an individual's interest. If you'd like to get a better result for a lower price, direct mail can fill the bill. Statistics show that millennials like mail, with 75% looking forward to getting it and 63% responding to a mailed offer in the past three months.
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