It’s the start of another tax season! Although most humans find the first quarter of every year cringe-worthy, accountants well-versed in taxes, like you know it can be a highly lucrative time. How do you make it even more profitable and maximize the need for your expertise? Two words: tax postcards.
Consider what happens if you don’t reach out to prospective clients – lost revenue. Today there are online accounting services that charge minimal fees along with budget tax-preparers that provide basic, production-line service and are happy to collect fees that could be coming to you.
Uninformed taxpayers could be attracted to the price, not knowing that you offer added benefits, like tax savings for the current tax period and strategies to reduce taxes in the coming year. What happens when you don’t secure new clients? As attrition naturally eats away at your customer base, your thriving practice could slowly die.
Let’s explore how you could get a larger share and attract more clients with an affordable strategy that allows you to advertise your accounting practice to a legion of individuals who need your expertise.
Direct Mail Is Still Popular & Profitable
These days, everything is online – that doesn’t mean that everyone likes it. The novelty of receiving something colorful, fun, and informative in the mail can help small businesses be more memorable.
Not only will you stay top-of-mind with your targeted audience, but you can touch their friends and family, too. An attractive offer may end up under a refrigerator magnet. When a friend says they need tax help, all the recipient needs to do is share your name and phone number on the mailer or pass along the tax postcard!
Millennials like mail
This generation has grown up using digital resources, banking, going to school, and work online. It’s logical to assume that they prefer to get all of their information online.
Take the stress out of tax time with tax postcards
Busy clients have a lot on their mind and often have competing priorities vying for their attention. By sending reminder postcards, you’re easing their stress by letting them know that you’re ready to offer expert advice and take a stressful task off their hands.
Next, how to position your accounting and tax service practice to reach your ideal customer? Choose an experienced direct mail marketing service and commercial printer, like One Stop Mail (OSM) to drive the right leads to your business.
List services that target new clients and movers
Mail lists are critical for successful direct mail campaigns. If you don’t get the results that you want from each mailing, experts in list building and direct mail can suggest how to improve results, from changing your demographics or reach new movers in your neighborhood.
You can also customize a list that’s specific to your practice to optimize your budget and return on investment.
Eye-catching graphic services for your tax postcards
Reaching your targeted client-base requires standing out among all of the “noise” in the mailbox. If you want to create a one-of-a-kind look for your accounting postcards, OSM’s professional graphic designers can create a design that aligns with your quality, trusted brand.
Affordable printing options
As mentioned, personalized messages are more memorable and appreciated. OSM’s digital printing services allow you to greet every prospect by name without costing you an arm and a leg. Ask our printing pros the cost of a printed message, and you may be pleasantly surprised.
EDDM
“Every Door Direct Mail” may be the answer if you want every household on a specific mail route to receive your tax prep postcards. OSM will make sure that all of your neighbors receive your message, and it saves you the cost of a mail list, too.
Consider More Than Tax Postcards…
Client giveaways pack a punch. When you provide clients with pens, magnets, and other promotional products with your name, logo, and contact information, you’re reminding them of your service and providing them a way to contact you.
If clients are presented with copies of returns in a folder that’s personalized with your name and number, they’ll remember you when it’s time for next year’s taxes.
In today’s competitive business environment, savvy business professionals leverage every advantage they can. When you have direct mail marketing and printing experts like One Stop Mail in your corner, you can create a unique campaign tailored to your practice.
Don’t delay getting your tax prep postcards on the press – contact us or call 602.962.9243 and start maximizing your tax time revenue today!
https://onestopmail.com/wp-content/uploads/2021/02/OSM-BLOG-Tax-Postcards-.png6281200Marty Moraleshttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngMarty Morales2021-02-05 16:59:082021-03-02 10:31:39Accountants Get Hefty Returns from Tax Postcards
Stand out in sales presentations and in customers’ mailboxes! Offset print products showcase your business. We’ll help you choose the highest quality, most cost-effective method of printing to meet your goals.
https://onestopmail.com/wp-content/uploads/2020/12/One-Stop-Mail-closeup-printing-in-production-web.jpg8001200Marty Moraleshttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngMarty Morales2020-12-16 11:39:472021-02-22 14:16:52What is Offset Printing and How Can it Help Your Business Grow?
Welcome back! This is part three in our series of articles highlighting some of the less-known or less-often used products that can be produced with direct digital printing services. (Here are Part 1 and Part 2 if you missed them.)
There’s no need for more buildup; let’s just get right into more great ideas for integrating digital print into your marketing and outreach!
https://onestopmail.com/wp-content/uploads/2021/04/Financial-Services-Direct-Mail-guy-working-in-printing-company-web.jpg8001200adminmailhttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngadminmail2020-12-01 21:27:042022-05-03 21:57:19More Possibilities in Direct Digital Printing, Part 3
It’s easy to neglect real-world advertising and outreach when there are so many new and trendy ways of engaging in e-marketing. However, while electronic media have gotten all the press, digital printing service options have been continuing to get ever-better.
Digital printing now offers numerous new options for getting your message out, and physical media is still one of the most effective forms of local outreach you can engage in. So, we wanted to write a few blogs highlighting some of the lesser-used forms of printed marketing, in hopes of giving you new ideas for your local campaigns.
https://onestopmail.com/wp-content/uploads/2015/12/AD_P_combo_04-1-scaled.jpg25601978adminmailhttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngadminmail2020-12-01 06:54:532022-05-04 15:20:56More Possibilities In Digital Printing Services, Part 1
Welcome back! This is Part 2 in our ongoing series exploring many of the lesser-used options in marketing when businesses uses a digital printing company. (You can find Part 1 here.)
Digital printing has revolutionized print marketing in many ways, as well as re-energizing some older forms of advertisements which had previously been seen as passe‘ thanks to the outdated technologies behind them. However, with today’s digital print options, there’s a new world of options for reaching out through printed mediums.
So, we have some more ideas you might be able to employ to kickstart your local marketing campaigns.
https://onestopmail.com/wp-content/uploads/2016/01/Design_brain_photo-e1468451296482.jpg261250adminmailhttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngadminmail2020-12-01 06:16:592022-05-04 15:17:39More Possibilities for a Digital Printing Company, Part 2
You have a lot of options in the Arizona area for having custom print jobs done. Why hire a group with digital printers on-site? Because you can get better, more vibrant prints made with more customization than could ever be done at traditional facilities! The print world is going digital for good reason. Even if you only have small batches, the benefits of digital printing include both cost-effective and superior to most manual methods. Read more
https://onestopmail.com/wp-content/uploads/2016/09/shutterstock_247058125.jpg9991000adminmailhttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngadminmail2020-11-20 06:39:002022-05-04 14:33:05What are the Benefits of Digital Printing?
When comparing offset printing vs. digital printing, digital continues to grow in popularity. Yet, which is right for your next print job? Some examples are below.
For more than a century, offset printing was the standard for pretty much any print job. It’s called offset because ink isn’t applied directly to the final product. An aluminum or rubber plate is used as a go-between, holding the ink when paper is placed against it. Since this process is entirely “analog” it results in crisp and accurate reproductions every time.
However, while digital printing may lag slightly in terms of image quality, it’s making inroads against offset printing. Digital offers several features that offset cannot match.
Offset Printing vs. Digital Printing, Digital Might Be the Right Choice
1 – Small Batches
Because digital requires less setup, and doesn’t need plates, it’s far more cost effective for smaller batches, especially quantities of less than 100. Likewise, if you’re doing a lot of micro-targeting and looking to send several versions of a mailer, digital will allow for the variety you need without the high costs associated with reconfiguring an offset printer.
2 – Customized Elements
What if you’re looking to heavily personalize each mailer or one-sheet with personal information or perhaps individual QR Codes? Simply put, this cannot be done with offset printing. Digital printing solutions can easily make printed materials as customized -or interactive- as an email. The costs associated with trying this on offset printing equipment would be absurd.
3 – Smaller Pieces
One of the main limitations on digital printing is the same as all other digital graphics: resolution. The bigger the piece being printed, the less likely a digital printer will be able to match offset quality. But, this also goes in the other direction. Digital printers can create super-sharp smaller pieces of artwork, sometimes with better fidelity than offset processes.
When Offset Printing Is Still The Better Choice
1 – Big Identical Batches
While the initial setup of an offset print job is higher, this can be mitigated by the sheer speed of offset printing. If you need ten thousand copies of the same poster, offset will deliver it faster and for less money. This is the sort of job offset printing excels at.
2 – Physically Large Pieces
As alluded to above, the quality of digital printing goes down as the physical size of the final product goes up. Large digitally-printed materials are likely to be pixilated, or have unacceptably large spacing between printed dots. This may not matter if the object will only be seen from a distance, such as a banner ten feet above the ground. However, if it will be seen close-up, offset printing can stand up to more scrutiny.
3 – Special Ink Or Materials
Offset printing can also handle a wider variety of inks and printing materials. As such, it is better suited for high-end products that might include metallic inks, gold foil, or expensive paper stock. While digital is making strides in this area, offset printing can still add touches of class or luxury that digital cannot provide.
Two Great Printing Options Cover Every Need
So, there’s no single answer to whether offset printing vs. digital printing is “better.” Each technology has its own advantages and areas in which it excels. If you’re in doubt about which will work better for your own print jobs, just contact One Stop Mail. Our shop offers the state of the art printing, and we can ensure you get the right techniques for every form of printed media you need!
https://onestopmail.com/wp-content/uploads/2015/09/1966503340_05db2596b4_b.jpg6151024adminmailhttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngadminmail2020-11-20 06:03:332022-05-04 15:19:35Offset Printing vs. Digital Printing – Learn the Difference
These days, the choice shouldn’t be digital OR print in small business marketing. If you have any offline presence at all, some of the most effective advertisements are printed materials with rich digital integration.
It’s the best of both worlds. Printed advertising has strong return rates, including youth, as well as being more engaging than purely digital ads. However, print can still be tied into your digital strategies as well as inviting further direct participation from the recipient.
https://onestopmail.com/wp-content/uploads/2015/08/finger-pressing-computer-keyboard.jpg14391920adminmailhttps://onestopmail.com/wp-content/uploads/2020/08/Logo-One-Stop-Mail.pngadminmail2015-08-17 06:14:042022-05-04 13:55:32Digital And Print Go Together Hand-in-Hand
