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Accountants Get Hefty Returns from Tax Postcards

February 5, 2021/0 Comments/in Digital Print Postcards, Direct Mail, Direct Mail Flyers, Direct Mail Marketing, Direct Mail Postcards, Offset & Digital Printing

It’s the start of another tax season! Although most humans find the first quarter of every year cringe-worthy, accountants well-versed in taxes, like you know it can be a highly lucrative time. How do you make it even more profitable and maximize the need for your expertise? Two words: tax postcards.

Consider what happens if you don’t reach out to prospective clients – lost revenue. Today there are online accounting services that charge minimal fees along with budget tax-preparers that provide basic, production-line service and are happy to collect fees that could be coming to you.

Uninformed taxpayers could be attracted to the price, not knowing that you offer added benefits, like tax savings for the current tax period and strategies to reduce taxes in the coming year. What happens when you don’t secure new clients? As attrition naturally eats away at your customer base, your thriving practice could slowly die.

Let’s explore how you could get a larger share and attract more clients with an affordable strategy that allows you to advertise your accounting practice to a legion of individuals who need your expertise.

Direct Mail Is Still Popular & Profitable

These days, everything is online – that doesn’t mean that everyone likes it. The novelty of receiving something colorful, fun, and informative in the mail can help small businesses be more memorable.

Tax postcards create lasting impressions

According to a number of sources, direct mail has an average lifespan of 17-days while an email will only stay on your prospects’ minds for a few seconds.

Not only will you stay top-of-mind with your targeted audience, but you can touch their friends and family, too. An attractive offer may end up under a refrigerator magnet. When a friend says they need tax help, all the recipient needs to do is share your name and phone number on the mailer or pass along the tax postcard!

Millennials like mail

This generation has grown up using digital resources, banking, going to school, and work online. It’s logical to assume that they prefer to get all of their information online.

Quite the contrary, surveys show that 76% of Millennials say they feel special when they receive personalized mail. With the personalization costs plummeting, thanks to digital printing, it’s worth the cost to make future clients feel special by sending a personalized postcard.

Take the stress out of tax time with tax postcards

Busy clients have a lot on their mind and often have competing priorities vying for their attention. By sending reminder postcards, you’re easing their stress by letting them know that you’re ready to offer expert advice and take a stressful task off their hands.

Turnkey Tax Postcard Solutions

Attract more revenue by targeting your best clients with a postcard that’s 4.25”X6” in size. According to Accounting Today, this accounting postcard size that gets the best results.

Next, how to position your accounting and tax service practice to reach your ideal customer? Choose an experienced direct mail marketing service and commercial printer, like One Stop Mail (OSM) to drive the right leads to your business.

List services that target new clients and movers

Mail lists are critical for successful direct mail campaigns. If you don’t get the results that you want from each mailing, experts in list building and direct mail can suggest how to improve results, from changing your demographics or reach new movers in your neighborhood.

You can also customize a list that’s specific to your practice to optimize your budget and return on investment.

Eye-catching graphic services for your tax postcards

Reaching your targeted client-base requires standing out among all of the “noise” in the mailbox. If you want to create a one-of-a-kind look for your accounting postcards, OSM’s professional graphic designers can create a design that aligns with your quality, trusted brand.

Affordable printing options

As mentioned, personalized messages are more memorable and appreciated. OSM’s digital printing services allow you to greet every prospect by name without costing you an arm and a leg. Ask our printing pros the cost of a printed message, and you may be pleasantly surprised.

EDDM

“Every Door Direct Mail” may be the answer if you want every household on a specific mail route to receive your tax prep postcards. OSM will make sure that all of your neighbors receive your message, and it saves you the cost of a mail list, too.

Consider More Than Tax Postcards…

Client giveaways pack a punch. When you provide clients with pens, magnets, and other promotional products with your name, logo, and contact information, you’re reminding them of your service and providing them a way to contact you.

If clients are presented with copies of returns in a folder that’s personalized with your name and number, they’ll remember you when it’s time for next year’s taxes.

In today’s competitive business environment, savvy business professionals leverage every advantage they can. When you have direct mail marketing and printing experts like One Stop Mail in your corner, you can create a unique campaign tailored to your practice.

Don’t delay getting your tax prep postcards on the press – contact us or call 602.962.9243 and start maximizing your tax time revenue today!

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Hey Fitness Industry. Direct Mail Works!

January 27, 2021/0 Comments/in Digital Print Postcards, Direct Mail, Direct Mail Flyers, Direct Mail Marketing, Direct Mail Postcards, Variable Data Printing

Pack Your Gym with Next-Level Fitness Postcards Target Marketing

Everybody needs a good kick in the butt every now and then. Fitness postcards, combined with targeted marketing are the best way to drive memberships, especially after those New Year’s resolutions, summer-bod goals, and holiday parties. Gym postcards are an easy, efficient way to stay ahead of your competition and in front of potential new customers, right in your neighborhood.

There are Many Potential Targets

One of the great advantages of fitness industry marketing is there are always new prospects available. With fitness postcards, gyms and health clubs can saturate the neighborhood to offer great membership benefits.

When I want to hit the gym at 5:00 a.m. before work, I’m looking for a place that’s close to my house and easy to get to. Targeting the neighborhood of gyms’ locations, especially with fitness postcards that highlight specials, classes, personal training, and smiling, happy people with dream bodies your prospects hope to have is a great way to capture attention.

Lists to use in fitness industry marketing are easy, affordable, and accessible. Keep it simple with an EDDM, a saturation list to keep your costs down and increase your target area. These types of lists are like a good hot yoga class — they help you stretch your budget farther. You can even create a more targeted list that looks at age, household income, and much more if you offer specialty services or classes.

People Need Motivation, Catch Them at the Right Time

While there is never a bad time to recruit new members, there are definitely great times to invest in fitness industry marketing materials, especially fitness postcards. People are always more motivated before and after the holidays, at the start of a new year, and in the summer. While it’s always a good idea to stay in front of potential customers consistently, blasting your fitness postcards during these times can only help drive memberships.

Another pro tip: stand out from the crowd! Competition in the fitness industry is high. The best way to catch attention is with high-quality, unique fitness postcards that stand out in the mailbox.

Entice people with new membership offers, motivate them with pictures of fitness enthusiasts in their natural setting (ahem – a gym!), and have a clear view of all the great classes you offer. Utilize great offset or digital print options at One Stop Mail to customize your message, as well as our expert design services to help make sure you stay on top of your competition in the mailbox.

The Value of Repeat Gym Postcard Mailings

You don’t want prospects to only visit your gym once, so why would you only mail to them once?

In the direct mail advertising world, it’s important to market constantly and consistently. Salesforce notes it takes six to eight touchpoints to drive a buying decision.

I know when I try out a new gym and take advantage of a few free workouts, my first stop isn’t at the bench press, it’s to a representative to talk through my needs. That’s a touchpoint. Direct mail marketing is no different and the most cost-effective way to attract new members is fitness postcards mailed multiple times. We highly recommend at least three to four touchpoints through the mail over a nine-week period, minimum. Again, utilizing cost-efficient list and data services, high-quality printing, and quick turnaround times extends your budget.

Need to Fill a Class? Send Fitness Postcards Today

Driving membership traffic is always needed, but keep in mind your postcard must stand out with dynamic images, new membership offers, and relevant information about fun classes. Let the professionals at One Stop Mail help you design an eye-catching postcard that will fill up those classes. We can also help you highlight personal trainers, or new equipment, or the gym facilities that set you apart from the competition.

Start a Campaign with Fitness Postcards with One Stop Mail

Pump up your membership numbers today by speaking with one of our direct mail experts. Highlight your great classes and membership offers to get people off the couch and into your gym. There is no better way to attract more business than fitness postcards in a direct mail campaign to get your neighbors motivated and in front of your sales reps. Contact us or call 602-233-3003 and talk to one of our experts today!

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Top 3 Inexpensive Marketing Mailing Lists to Target New Customers

October 19, 2020/0 Comments/in Direct Mail, Direct Mail Flyers, Direct Mail Postcards, Mail Services

The concept of “cheap direct mail” is flawed in that you can always find ways to save money on direct mail but you often do so at the cost of results. So the real question to ask yourself isn’t how to save money on mail advertising, but where it makes sense to save money without losing possible revenue.

We review and get into the nitty-gritty details of the three types of inexpensive mailing lists that don’t sacrifice results.

3 “Cheap” Marketing Mailing Lists

Each of these options provides cost savings in its own way and may be a perfect fit for a direct mail campaign while not breaking the bank.

Saturation List

A saturation list is exactly what it sounds like. A list of addresses with zip codes that encompasses a radius around a particular location and “saturate” or mail to every address. This list is for businesses that want to attract new customers in a particular area but don’t need to target specific criteria. These are best used when your campaign can apply to a wide range of people.

In addition to being an inexpensive mailing list to procure, perhaps the biggest advantage of saturation lists is that they have the lowest postage rate. Direct mail sent using saturation lists requires minimal sorting at the post office and is efficient to deliver, lowering the cost to send. Typically, the postage cost is between 8 and 14 cents per piece using a saturation list.

New Homeowner / Just Moved List

Mailing to new homeowners is a great way to get in front of an audience that is ready to spend money and needs specific services to personalize their home. Every new homeowner wants to make their new house their own whether it be shutters, blinds, storage, kitchen/bathroom remodels, and much more. Or they need new services in their new neighborhood like restaurants, dentists, pest control, or pool services/landscape.

Just moved mailing lists are not the cheapest lists up front. However, they are extremely effective. These lists are very targeted and achieve good results, providing a high return on investment.

As a low-cost solution to direct mail using just moved mailing lists, One Stop Mail offers an all-inclusive New Mover Mailer Program for direct mail campaigns of 1,000 pieces (250 weekly) or more. Position yourself as one of the first businesses into the home and receive new leads weekly. This recurring schedule lowers your direct mail costs while increasing brand awareness and ultimately sales.

Consumer List

Some businesses may require an audience that meets specific sets of criteria. When considering a consumer marketing mailing list, think about things like household income, children, or the age of residents in the household. These lists are ideal for businesses targeting a specific type of consumer.

The cost of a consumer list depends on the type and amount of customer criteria that you purchase. Basic demographic information is often included in a consumer list or added at a very low cost to achieve a more targeted list. You can then include additional specialized criteria you are interested in, such as education or occupation. It will cost more, but those extra specific criteria will produce better responses.

How to Choose an Audience

The first and arguably most important box to check when developing a successful direct mail campaign is determining your target audience. You can design the most engaging mail piece, but if it isn’t mailed to the appropriate prospects, the likelihood of receiving any calls or clicks to your website drops dramatically. The right marketing mailing lists maximize the success of your campaign.

There are critical steps to take before you take the step to rent or buy mailing lists. To get the desired outcome, determine who will respond to your product, service, or special offer.

Perhaps your ideal customers are the ones you already have. Maybe your ideal customer is slightly different than your current base. Either way, it’s best to think about what demographics make up your ideal customer.

Jot down a list of characteristics like:

Household income
Homeowner or new homeowner
Single, married or divorced
Children or no children
- Number of children
- Age of children
Do they live in a specific neighborhood with certain home values?
- How long have they lived there?
- What amenities does the home have (like a pool)?

All of these factors play into the right targeted mailing list you can use to attract new ideal customers. These traits will help determine the type of marketing mailing lists to use.

Final Thoughts

After you’ve selected the best type of list for your direct mail campaign, personalize your mailer for the best results. Use the names and consider the specific criteria of your mailing list to inform the design of your direct mail pieces and engage customers.

If you’re addressing a new homeowner, congratulate them on their new home. If your list is households with children, highlight kids in some way whether through imagery or special offers. If your mailing list provides the prospects’ names, use variable data printing to personalize mail pieces with their first name. Personalization in a mail piece only strengthens your chances of the person reading your mail and taking action.

We Can Help

If you don’t have an internal marketing team to design your next direct mail campaign from start to finish, turn to One Stop Mail – we do all the heavy lifting for you. From professional, eye-catching design and inexpensive mailing lists to data services and deploying your mailings, you can depend on One Stop Mail to deliver outstanding results and help you stand out in the mailbox. Call 602-233-3003 to get started on your successful campaign, today.

Keeping On-Budget With Direct Mail Flyers

April 26, 2020/0 Comments/in Direct Mail Flyers, Mail Services

Direct mail flyers are one of the simplest and most powerful methods of reaching out to large chunks of the public at once. When direct mail is done properly, it can also be one of the least-expensive sources of impressions in your advertising arsenal.