Even In A Digital Age, Retro Print Media Still Works!
Don’t listen to the technocrats! Print media and direct mail are still great marketing techniques, and modern digital printing processes make them better than ever.
Don’t listen to the technocrats! Print media and direct mail are still great marketing techniques, and modern digital printing processes make them better than ever.
One of the hardest areas of business for a smaller operation to get a handle on is basic direct marketing principles. After all, a small business is going to be focused on providing their core business, and marketing requires learning a entirely new skill set. Read more
In the rush to adopt all the new electronic mediums in advertising – the Internet, email, blogs, etc – it’s easy for a business to overlook the cheapest and most widely-seen of all marketing ventures: Simple postal mailing services. People may be “cutting the cord” in terms of their phone and TV services, but everyone still gets postal mail.