Tag Archive for: direct mail

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Hey Fitness Industry. Direct Mail Works!

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Pack Your Gym with Next-Level Fitness Postcards Target Marketing

Everybody needs a good kick in the butt every now and then. Fitness postcards, combined with targeted marketing are the best way to drive memberships, especially after those New Year’s resolutions, summer-bod goals, and holiday parties. Gym postcards are an easy, efficient way to stay ahead of your competition and in front of potential new customers, right in your neighborhood. 

There are Many Potential Targets

One of the great advantages of fitness industry marketing is there are always new prospects available. With fitness postcards, gyms and health clubs can saturate the neighborhood to offer great membership benefits.  

Fitness postcards Work direct advertising webWhen I want to hit the gym at 5:00 a.m. before work, I’m looking for a place that’s close to my house and easy to get to.  Targeting the neighborhood of gyms’ locations, especially with fitness postcards that highlight specials, classes, personal training, and smiling, happy people with dream bodies your prospects hope to have is a great way to capture attention.

Lists to use in fitness industry marketing are easy, affordable, and accessible. Keep it simple with an EDDM, a saturation list to keep your costs down and increase your target area.  These types of lists are like a good hot yoga class — they help you stretch your budget farther. You can even create a more targeted list that looks at age, household income, and much more if you offer specialty services or classes.

People Need Motivation, Catch Them at the Right Time

While there is never a bad time to recruit new members, there are definitely great times to invest in fitness industry marketing materials, especially fitness postcards.  People are always more motivated before and after the holidays, at the start of a new year, and in the summer. While it’s always a good idea to stay in front of potential customers consistently, blasting your fitness postcards during these times can only help drive memberships.  

Another pro tip: stand out from the crowd!  Competition in the fitness industry is high. The best way to catch attention is with high-quality, unique fitness postcards that stand out in the mailbox.  

Entice people with new membership offers, motivate them with pictures of fitness enthusiasts in their natural setting (ahem – a gym!), and have a clear view of all the great classes you offer. Utilize great offset or digital print options at One Stop Mail to customize your message, as well as our expert design services to help make sure you stay on top of your competition in the mailbox.   

The Value of Repeat Gym Postcard Mailings 

Fitness postcards Work big printer webYou don’t want prospects to only visit your gym once, so why would you only mail to them once?

In the direct mail advertising world, it’s important to market constantly and consistently.  Salesforce notes it takes six to eight touchpoints to drive a buying decision. 

I know when I try out a new gym and take advantage of a few free workouts, my first stop isn’t at the bench press, it’s to a representative to talk through my needs. That’s a touchpoint.  Direct mail marketing is no different and the most cost-effective way to attract new members is fitness postcards mailed multiple times.  We highly recommend at least three to four touchpoints through the mail over a nine-week period, minimum. Again, utilizing cost-efficient list and data services, high-quality printing, and quick turnaround times extends your budget.

Need to Fill a Class? Send Fitness Postcards Today

Driving membership traffic is always needed, but keep in mind your postcard must stand out with dynamic images, new membership offers, and relevant information about fun classes. Let the professionals at One Stop Mail help you design an eye-catching postcard that will fill up those classes. We can also help you highlight personal trainers, or new equipment, or the gym facilities that set you apart from the competition.

Start a Campaign with Fitness Postcards with One Stop Mail

Pump up your membership numbers today by speaking with one of our direct mail experts.  Highlight your great classes and membership offers to get people off the couch and into your gym. There is no better way to attract more business than fitness postcards in a direct mail campaign to get your neighbors motivated and in front of your sales reps. Contact us or call 602-233-3003 and talk to one of our experts today!

Effective Direct Mail Tracking

Effective Direct Mail: The Benefits of Tracking Your Results

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When you design an effective direct mail campaign to get more sales or to build awareness, you don’t have to be anxious and wait for an increase in calls or sales if you track your results. When you measure the results, you’ll know when sales roll in and if your campaign was successful. 

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4 Ps of Direct Mail Advertising

The 4 P’s of Direct Mail Advertising

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While the marketing world has its own 4 P’s of marketing, we in the direct mail advertising corner of the industry have our own “mix”. Our 4 P’s – People, Print, Preparation and Postage – also promote your products or brand to customers and prospects! Learn the industry leading formula for a successful direct mail advertising campaign at One Stop Mail with the 4P’s of Direct Mail Marketing.

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Direct Digital Printing Allows For Creative Marketing Outreach

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Welcome back!  This is part three in our series of articles highlighting some of the less-known or less-often used products that can be produced with direct digital printing services.  (Here are Part 1 and Part 2 if you missed them.)

There’s no need for more buildup; let’s just get right into more great ideas for integrating digital print into your marketing and outreach!

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Digital Printing Service Ideas

More Possibilities In Digital Printing Services, Part 1

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AD_E_combo_01 digital printing service ideas
It’s easy to neglect real-world advertising and outreach when there are so many new and trendy ways of engaging in e-marketing.  However, while electronic media have gotten all the press, digital printing service options have been continuing to get ever-better.

Digital printing now offers numerous new options for getting your message out, and physical media is still one of the most effective forms of local outreach you can engage in.  So, we wanted to write a few blogs highlighting some of the lesser-used forms of printed marketing, in hopes of giving you new ideas for your local campaigns.

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More Possibilities for a Digital Printing Company, Part 2

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Welcome back!  This is Part 2 in our ongoing series exploring many of the lesser-used options in marketing when businesses uses a digital printing company.  (You can find Part 1 here.)

Digital printing has revolutionized print marketing in many ways, as well as re-energizing some older forms of advertisements which had previously been seen as passe‘ thanks to the outdated technologies behind them.  However, with today’s digital print options, there’s a new world of options for reaching out through printed mediums.

So, we have some more ideas you might be able to employ to kickstart your local marketing campaigns.

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Marketing by Mail for Businesses Open During Pandemic

Marketing by Mail During a Pandemic

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During this “Slow-Down” What’s the Best Tactic?

It has been an unprecedented year.  The global pandemic has forced businesses in every industry and of all sizes to re-think how they conduct business and present themselves in a safe, yet effective way.  Marketing by mail is a tactic that is perfect for the current global situation.

Although most businesses have seen a decline in sales and revenue, now is not the time to cut back on your marketing budget.  Successful businesses, navigating these turbulent times are still reaching out to current and potential customers.

Your Target Audience is Home

Most of us are stuck at home during the pandemic.  That means we’re more likely to be around to grab our mail and look at it – it may even be the only source of fresh entertainment these days.

Prior to the pandemic, it may have been 3-4 days between trips to the mailbox.  These days, 37% more of your customers are excited to receive their mail daily and 30% more are reading the marketing materials compared to before the pandemic.

Because people are mostly indoors at home and looking for things to do, now is a great opportunity to put your business in front of your loyal customers and new prospects.  Marketing  by mail allows you to communicate with your customers that you are open, safe and what services you’re currently providing.

For new prospects, you can offer the same communication but maybe add a special or offer to get them to try your service for the first time.

It’s a Great Time for Home Upgrades

Not only is your target audience stuck at home, they’re also stuck looking at the original cabinets they’ve been considering replacing or dreaming of the pool in the backyard they’ve yet to pull the trigger on.  With more and more people at home, consumers are open to investing and making changes to their homes.

Catch them at this opportune time with an attractive postcard that showcases your high-quality work to further entice them to make a buying decision. Use your direct mail marketing dollars to provide a gentle nudge to make the changes they’ve been dreaming about for the past few months.

Marketing by Mail Puts You Ahead of Your Competition

Marketing, especially through the mail, is a numbers game.  The more you can stay in front of your customers and prospects, the better off your business will be long-term.

One of the biggest mistakes your business can make right now is cutting back on marketing and falling behind your competition.  Instead, stay ahead of the competition by constantly communicating and maintaining or even increasing your ad budget.

Unfortunately, many businesses have had to close their doors leaving their loyal customer bases open and available.  Make sure you’re first in the mailbox to these potential new customers.

Don’t just be first in the mailbox, truly stand out and grab attention!  Now would be a great time to explore new ways to market your business through direct mail whether it be a larger mail piece or including personalized, variable data. For more information on how to stand out from the competition, check out these pro tips. 

Remain Recognizable and Build Your Brand

Now is the perfect time to get prospects familiar with your brand.  Again, because your prospects are mostly at home, your reach can increase and you can really hammer home your messaging to people.

In all likelihood, a new customer isn’t going to walk into your business after the first direct mail piece they receive.  However, if you reach out to them multiple times in conjunction with your other marketing efforts, you’ll move closer to helping them make a buying decision with you.  Use a catchy offer or a colorful postcard to stand out and make your brand memorable.

Talk About How You Keep Customers Safe

Now more than ever, it is important to communicate with your customers and prospects about safety of your business and its practices.  Consumers need to know whether it’s safe to have you in their home or when they visit your store.  Communicating your policy on masks, social distancing and safety protocols will go a long way in building trust and loyalty from your customers.

Final Thoughts

We don’t advocate that you leverage a bad situation for gain – but, right now there’s an opportunity for you to be the solution for a stuck-at-home-client. One Stop Mail has all of the resources, from start to finish, to help your business achieve your goals.

Whether your goal is to drive up sales and ROI or simply keep in touch with your customers, now is a great time to spend on direct mail marketing and finish 2020 strong! Call 602-233-3003 to get started on your successful campaign, today.

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Winter is coming: Get a jump on your holiday direct marketing tactics

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When it comes to holiday marketing, it’s time to start planning for it. The Holiday season – starting with Black Friday and continuing through New Years – is prime retail season for everyone, and you should focus your budget on proven direct marketing tactics.

Direct marketing via postal mail can still have a vital role to play, especially for smaller shops looking to compete with the “big box” stores in town. Creative, interesting, and engaging holiday marketing materials will help ensure people remember you, no matter what Macy’s has on special.

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Personalize Your Direct Mail Campaign Without Crossing the Line

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One of the most contentious issues in marketing today is the issue of privacy, especially in regards to data-gathering.  A recent Pew Poll showed significant across-the-board concerns about the amount of private information that’s getting into the hands of business, and this is undoubtedly affecting customers’ attitudes towards companies and targeted direct mail campaigns.
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Building the Best Direct Mail Campaigns

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With a well-rounded understanding of the difference between branding and marketing, irresistible offers, and tracking methods, any business can craft the best direct mail campaigns. Below is a sample marketing campaign to show the benefits and ease of creation for even small business owners.

Branding or Marketing the Best Direct Mail Campaigns

 

Quality-Auto Used Cars is gearing up for an end of summer marketing campaign. They are purchasing many used vehicles and know they need to sell 200 vehicles during their upcoming weekend event. Jeff, the marketing specialist for the dealership, determines they need a direct mail marketing campaign due to their expectations of trackable results, not simply brand recognition for the dealership. With the understanding that getting people onto the car lot will require incentives, the dealership staff begins to brainstorm ideas.

Crafting an Irresistible Offer

 

The best direct mail campaigns will have a strong core offering that attracts the ideal customer. The dealership staff discuss core offerings for some time and ultimately decide every attendee will receive a hot dog and soda during the “End of Summer Blowout BBQ”. All test drivers who purchase a vehicle will receive a $100 gas card, and 3 lucky winners will receive a BBQ smoker.

Implementing a Tracking Method

 

Quality-Auto Used Cars decides they will design the campaign postcard as cut-out tickets which can be used as food vouchers and raffle prize entry tickets. This allows the dealership to track the turnout based on the response to the direct mail marketing postcards. The dealership will ask customers where they heard of the event during the sale process to ensure all vehicle sales resulting from the direct mail campaign are given due credit.

Contacting a Direct Mail Marketing Company

 

Jeff, the dealership’s marketing specialist contacts Tony from One Stop Mail to get help with the direct mail marketing campaign. Tony suggests using One Stop Mail’s graphic design services to create a captivating illustration for the direct mail postcards. Once Jeff approves the final design, One Stop Mail uses Every Door Direct Mail, a USPS service, to deliver the postcard to all homes within a 5-mile radius of the dealership. One Stop Mail handles the difficult work and ensures the postcards are printed, sorted, and delivered at the local post office to be mailed by USPS.

Analyzing the Campaign

 

Now that the team at Quality-Auto Used cars completes their weekend long sale event, they can analyze the campaign see the benefit of direct mail marketing. Iterations are important in all forms of marketing. As a result, the dealership staff determines if they want to run a second mail marketing campaign using variable data printing, to ensure all prospects who did not purchase a car will receive a voucher for a free oil change and tire rotation with purchase of a vehicle.

This re-marketing allows the dealership to capture a greater percentage of consumers who showed an initial interest in a vehicle and attended the sale event, With variable data printing, the dealership was able to customize each letter sent, using the name of each person who test-drove a vehicle to add a personalized touch and increase the response rate.

As you are planning one of the best direct mail marketing campaigns for your business, contact One Stop Mail for a quote or simply call 602.233.3003 to learn more about how we can help you achieve your marketing goals.