Tag Archive for: EDDM

In house graphic design by One Stop Mail with picture of paint colors coming out of computer screen

Every Door Direct Mail – New Expanded Features!

 

If your company currently uses direct mail, the US Postal Service has a great tool to increase the effectiveness of your campaigns. Or if you’re not currently doing mail campaigns, this may give you an added incentive to give direct mail a try.

It’s called Every Door Direct Mail (EDDM) and it adds significant ability to research and customize your mail delivery before even finalizing the mailer.  And the best part is, it’s totally free to use, aside from the standard postal fees, of course.

Read more

Direct_Mail_Postcards_Still_Relevant

Postcards Are Still One Of The Most Cost-Effective Methods Of Outreach

There are so many different ways of reaching out to customers these days that it’s hard to even settle on which methods to use.  Plus, the rush of technology means there’s always potential to deploy the latest-and-greatest gimmicks to grab people’s attention.

Read more

Direct_Mail_and_Digital

Digital And Print Go Together Hand-in-Hand

These days, the choice shouldn’t be digital OR print in small business marketing.  If you have any offline presence at all, some of the most effective advertisements are printed materials with rich digital integration.

It’s the best of both worlds.  Printed advertising has strong return rates, including youth, as well as being more engaging than purely digital ads.  However, print can still be tied into your digital strategies as well as inviting further direct participation from the recipient.

Read more