These 7 industries rely on direct mailer companies to crush marketing goals and catapult sales because results are trackable and consistent. Using direct mail marketing campaigns is a vital part of an overall marketing strategy that these businesses use every day.
Read on to get best-bet tips that have proven successful in these industries (and check out the free ebook download offer with 25 pages of information you can use to connect with your customers)! Learn who uses direct mail, the types of direct mail and why direct mail is so effective for these businesses.
1.) Real Estate Brokers & Agents – EDDM Efficiency
Need a quick listing to sell or have real estate you need to move? Every Door Direct Mail is a powerful tool that allows for tracking methods to be used. Real estate agents are using Mail Marketing to get in the door.
As an agent you can utilize direct mail to advertise a home for sale – Try sending direct mail postcards or direct mail letters to homes in neighborhoods that fit buyer requirements. If you’re trying to sell a condominium or townhouse, sending mailers to apartment communities is a great way to reach enthusiastic first-time home buyers. To get that million-dollar listing–send your Direct Mail Postcards to upscale homes telling them why it’s a great time to sell and what makes you the perfect broker or agent!
Learn more about EDDM and how you use it to effectively canvass neighborhoods. Or check out our real estate direct mail services to see how you can target and attract the clients you need to crush your real estate sales goals.
2.) Car Dealerships – Lead Targeting
With strategic data segmentation designed around car buyers, the right direct mail marketing company can create successful direct mail campaigns for dealerships.
Postcard Mailers are a great way to reach out to people based on geographic location. Whether you’re selling luxury vehicles, mid-range, or even entry-level used cars, direct mail postcards can be the cornerstone of a successful marketing campaign. Many car dealerships will feature promotional vehicle pricing to get buyers on the lot, mail out scratch-to-win postcards, and instant discount coupons. Use direct mail marketing to get the word out for your next super sale event, you’ll regret it if you don’t.
One cost-effective way car dealerships crush their sales goals is with direct mail postcards.
3.) Charities (Non-Profits) – Cost Effective Fund-Raising
Fundraising simplified, direct mail marketing campaigns are the ideal way to get back in touch with previous donors, find new donors, and recruit potential volunteers. One of the biggest obstacles charities face is getting their message out there, often due to limited staff which is why they often turn to direct mail agencies.
Your charity can reach out and ask for donations in a non-invasive manner, simplifying the donation process with easy-to-use return mail envelopes. Canvas no more! With Every Door Direct, you can be certain that your powerful message will reach every home in the neighborhood or city you target.
Here are 5 surefire tactics Non-profits use to crush their donation goals. Or check out our nonprofit direct mail services to see how you can target and attract the donors you need to fund your mission.
4.) Marketing & Advertising Agencies – Personalization Perks
When you need to drive qualified leads to your ideal customers you need a marketing method that is highly effective and allows for precise tracking. Direct Mail Postcards & Letters are a perfect way to generate high-quality, organic leads for sales teams.
Variable Data Printing ensures the best possible response rate by allowing you to custom-tailor text and images on each individual mail piece. Don’t be shy, if your client is a veterinarian who wants to ensure his valuable clients keep coming back – Direct Mail is perfect. A customized postcard saying, “Honey is due for her annual check-up!” is a great way to personalize the messaging and show your customers you care. Whether you are sending service reminders or building brand ambassadors via birthday postcards, Direct Mail Marketing is the answer for any marketing strategy.
5.) Schools – For Parents & Students
Charter and private schools are a perfect solution for advertising enrollment and keeping in touch with parents. With Direct Mail you can be confident that you’ll reach the right demographic and families with close proximity.
If you need to remind families of important dates, events, or messages you can send Postcards are a perfect way to notify families of important announcements even on short notice!
6.) Medical Offices – New & Existing Patients
Dentists, physical therapists, physicians, veterinarians, and other medical professionals rely on regularly scheduled appointments to maintain consistency within the business. Direct Mail is a great way to wish patients a happy birthday or remind them of an upcoming appointment or annual exam.
For new patients, send direct mail promotions, new patient coupons and even let them know you’re accepting new clients.
Or check out our medical and healthcare direct mail services to see how you can target and attract the patients you need to increase the bottom line of your practice.
7.) Solar companies – Better Than Knocking
Let’s be honest, canvassing on foot is brutal. The best direct mail campaigns are the ones that allow you to target specific neighborhoods so you’re not walking around a neighborhood endlessly or sending postcards to apartment complexes.
With quality Data Services, for example, you can send Postcards to homes where the median home price fits your ideal customer profile, ensuring you the most conversions possible. To get homeowners to call try offering an incentive or free consultation and using a tracking phone number to monitor the effectiveness of your campaign.
How Can We Help With Your Mailers For Marketing?
When you have questions or want to crush your sales goals with a direct marketing campaign, reach out to us today at contact us today or 602.223.3003. We have years of experience creating effective direct mail campaigns, from conceptualization to deployment.