In the English language some words evoke pure delight – “thank you,” “yes,” and “welcome” are among them. You can start your relationship off on the right foot by welcoming future customers with new mover mailers.
That first greeting should be more than an invitation, it also provides information. You’re telling new neighbors about services/products available in their new community – that’s so neighborly.
If you are wondering “Why target new mover mailers in this way?”, let’s start with taking a closer look at new mover lists and why they belong in your direct mail campaign.
Is New Movers Flyer Right for Your Business?
In 2020, nearly 30 million Americans reported moving, and they need everything, drug stores, and grocery stores to new service providers, like a handyman, plumbing, contractors, pest control, dry cleaners, etc. They also need medical providers like dentists, vets, and optometrists.
If you offer a service or product that people usually access in their location, then your business would benefit from a list that will target new movers.
Now, let’s address what to do to capture a percentage of those 30 million movers.
Empathy Creates Loyalty, Thanks to New Mover Lists
Approach mailer creation from what your audience needs (empathy) and your new mover lists become a platform to launch long-term and fruitful relationships.
Moving is stressful. After home inspections, paperwork, loan processes, getting into a new home is a relief. But then there’s more stress enrolling kids in school, hiring new service providers, and figuring out where to shop.
When you make new movers feel welcomed and understood, you’re on your way to establishing a connection with them. Following up with another mailer in a few weeks may help them feel comfortable with your brand.
Get on Shopping Lists
As mentioned earlier, new movers must choose the grocery and drug stores, clothing and shoe stores, hair stylists, masseuses, and other providers to frequent in their new community.
Get in the door before your competitors to cement a place in new customer’s consciousness and persuade them to try you out!
Give Them Reasons to Shop
Coupons and offers work for physiological reasons. According to recent statistics, 38% reported higher oxytocin levels, which are feel-good hormones usually associated with cuddling and kissing, and 32% lower stress hormone levels.
Shoppers feel good when they get a bargain. Put together a new mover discount to get that first order.
Extend Your Reach with New Mover Mailers
Did you know that you can choose to target an entire region or just certain types of people within that area?
For instance, if your business involves kids younger than 12 you can save by not mailing to the senior community within a targeted zip code.
One Stop Mail’s direct mail marketing professionals can help trim time and expenses without sacrificing quality.
Managing the entire campaign on your own is complex and time-consuming. That’s why an experienced direct mail marketer with list-building, data analytics, and variable printing capabilities must be part of your team.
Ready to get started building profits for your business by welcoming new movers to your neighborhood? Contact Marty at 602.223.3003. He and his team of pros will help create new mover mailers that attract attention and new customers.