How Do You Attract New Local Patients? Healthcare Direct Mail Marketing

To thrive, your practice requires a steady stream of patients. As time goes on, a certain amount of patient churn is expected – families move, kids go off to college, patients get better and do not require your services. Whatever the reason for patient loss, to remain viable, your healthcare services must replace them with new patients, and healthcare direct mail marketing can help you.

Healthcare direct mail marketing doctor in computer web

Are you communicating with your existing patients?

An on-going direct mail campaign helps ensure that your practice stays in front of future patients. When they need you – or their family and friends – your mailer will remind them of your exceptional service, right in their neighborhood. 

Your current patients are also a great place to start to help your practice grow. Going through your existing patient roster, you can define the ideal patient, and create campaigns to attract more of the same. 

We’ll help you engage future patients with high-quality printed products. Though success in marketing your practice is more than just the quality of your print marketing – here’s how One Stop Mail can serve your practice.

We help you get your personalized messages into prospects’ hands, so they feel that you are already speaking to them.  Some of the best ways to execute your campaign:

  • Mail List Services, including a customized list and “New Movers”
  • Graphic Services that know your industry
  • Variable Printing services so you can personalize your message
  • Offset and Digital Printing Services
Healthcare direct mail marketing older man opening mail 1
Healthcare direct mail marketing dentist patient web

Has your digital marketing had lackluster results? 

Direct mail is one of the most effective, affordable methods to attract new business. Not only is the shelf-life of direct mail better than email, but it also yields up to five times the revenue of email. 

Even better, it can boost the results you’re getting from your existing digital efforts if you know the best approach. The partner approach at One Stop Mail means that we use our knowledge and expertise to help you create an effective direct mail campaign that works within your budget.

Same list – no results? We’ll help you find more of those individuals in your targeted area. Upgrading an underperforming list involves removing the non-responsive recipients and adding new addresses.

We take the time to work with you to analyze your results, sift through your current list and identify the type of mail recipient who will be the best target for your campaigns.

While you can send a mailing to the qualified addresses in your region, One Stop Mail can build a list to target the specific demographics or new movers to connect with individuals who will need practices like yours in their new neighborhood. 

Here are the lists that One Stop Mail can provide your practice: 

  • Custom Lists
  • Targeted Demographics
  • New Movers
Healthcare direct mail marketing older couple checking mailbox web
Healthcare direct mail marketing Graphic design web

Graphic representation of your practice should be very specific. It’s about who you treat and how you positively impact their lives. 

Our graphic design and marketing team have experience collaborating with healthcare services to develop designs that represent your essential practice and will capture attention even in the most crowded mailboxes.

Keying into the right message and color-representation will help create an aura of trust and security, leaving a lasting impression. Our Designer can create:

  • Brochures
  • Flyers
  • Custom postcards
  • Mailers

Did you know that using a recipient’s name in a mailer makes you even more memorable? If you’ve always believed that personalization is expensive, it’s time to banish that thought.

The advances of digital printing make customized or variable printing more affordable. Now, each of your mailers can be personalized with names and a customized call-to-action that sparks positive action. 

If your practice serves more than one demographic group, you can apply data segmentation based on their age, income level, interests, and more. Increase the relevance of each mailer in your campaign to spark more interest in your practice. 

Woman receiving mail web
Workers of printing company web

There are times when you can’t pre-plan all of your direct mail marketing campaigns. Fortunately, quality mailers can be printed within 24 – 48 hours. Our professional printers offer digital printing, Offset and Digital Printing Services as well as Personalized letters and mail (link to variable printing services)

We put our experiences to work for you so you can get the attention necessary to attract more patients to your practice. 

If you want to achieve your practice’s marketing goals, it requires working with proven professionals that have experience working with healthcare practices. One Stop Mail is ready to help you with your next direct mail marketing campaign. Contact Marty Morales at 602.932.7984. 

For more than 40 years, One Stop Mail has offered direct mail marketing services for businesses of all sizes and types.

Direct Mail and Fulfillment Services One Stop Mail

Healthcare Printing Script Pad One Stop Mail

More than just direct mail, One Stop Mail also provides all of the print solutions that a Doctor, Dentist or Chiropractors office may need.

  • Appointment/Business Cards
  • Script Pads
  • Signage
  • Brochures
  • Booklets
  • Posters
  • Promotional Items

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