Real Estate Direct Mail Services Drive New Clients to You

Independent real estate businesses are in demand in nearly every market. Whether you’re a realtor, lender, home inspector, contractor, or other professional specializing in serving clients who buy, sell, or lease property, you have to reach the right customers at the right time with the right offer to build a thriving business. Real estate direct mail services can target and attract the clients you need. 

Choosing a marketing strategy that ticks the right boxes makes all the difference. The tactics you choose must be affordable, target the homeowners who are ready to sell, re-finance or remodel, or renters who are ready to become homeowners in one of the neighborhoods you serve. And, most of all – the tactics must deliver results.  

In addition, repeat exposure to your business keeps you top of mind and increases your chances of catching future clients at the right time.  

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Even with a highly profitable business, your marketing budget is limited. And, you have to be selective about which method(s) you choose. Fortunately, direct mail marketing has proven results time and again.  

Of all the marketing tactics, direct mail has one of the best response rates. The 2018 response rate report from the Association of National Advertisers (ANA) and Data and Marketing Association (DMA) shows an average of 4.9% of people who receive direct mail will buy from that company. Email-only receives a 1% response rate.  

Also, direct mail has an average 29% return on investment. For every $1,000 you invest, you receive an average return of $1,290. Yet these numbers don’t include the word-of-mount referrals or repeat business you’ll get from delivering outstanding service. There’s a much bigger long-term payoff. 

 

You could figure out how to put together a campaign to reach out – but why would you? There are so many moving pieces. Do you know how to target your audience, build a list that reaches buyers and sellers at the right time, or design an unforgettable mailer with a memorable offer? 

One Stop Mail has the expertise to build a direct mail campaign that exceeds your expectations. We recommend the frequency of mailings, the lists that get results, and the offers, messaging, and design to create an effective real estate direct mail services campaign. Count on us for:  

  • Mail list services, including customized demographics or new movers 
  • Graphic services that stand out 
  • Outstanding offset and variable data printing services 
  • Mailing services that ensure your business gets in front of prospects 
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One Stop Mail list experts will analyze your results, review your current lists, and identify who you should target. An underperforming list may require an upgrade that includes removing unresponsive names and adding additional names that match the demographics of your best customers, including: 

  • Custom Lists  
  • Targeted Demographics  
  • New Movers  

Our on-staff graphic designers have experience collaborating with entrepreneurs in real estate services to develop designs that represent their business.  

Beautiful colors and design create a memorable impression, keeping your business and offer top-of-mind. In addition to full-color mailers, you can count on One Stop Mail to design professional collateral including:  

  • Brochures  
  • Flyers  
  • Custom postcards  
  • Business cards 
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Using a client’s name on a postcard or mailer makes your business more memorable. Fortunatelyadvances in custom printing put variable data printing within reach, even with the tightest of budgets.   

 Each of your mailers can be personalized with a name and unique call-to-action designed to get recipients to pick up the phone and call you.  

No matter how organized you are, there will be times when an opportunity presents itself that is too good to pass up. If it involves getting a mailer or postcard out fast, One Stop Mail can deliver.

We print quality mailers in as little as 24 to 48 hours. You can count on us for quality digital printing, offset printing, and variable printing services.   Providing direct mail marketing and quality printing, One Stop Mail helps you attract the attention that you deserve.  

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For more than 40 years, One Stop Mail has offered direct mail marketing services for businesses of all sizes and types.

More than just direct mail, One Stop Mail also provides all of the print solutions that all businesses related to real estate services need.

  • Appointment/Business Cards
  • Postcards
  • Calendars
  • Signage
  • Brochures/Booklets
  • Posters
  • Promotional Items
Real estate example brochure One Stop Mail

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