The most important aspect of a direct mail campaign is the imagery you choose to incorporate into the design. People in this day and age have become expert skimmers. This is why it is important to grab their attention with an image so that your words do not become an afterthought—it urges them to dig deeper rather than toss it aside.
Images Are Not Complimentary
An image should not be thought of as something that complements your message. It needs to hold its own weight and represent your message wholeheartedly. A great image is going to have the power to make people stop, and look further into what they are currently holding in their hands. This is mainly due to the fact that people can process images 60,000 times faster than they can words.
Moreover, the imagery will enable you to stand out from the competition. This greatly increases the chances that someone will engage with your marketing copy instead of passing over it. According to Compu-Mail post on print ad statistics, 73 percent of consumers prefer mail to other ad types. And according to the Direct Marketing Association 2014 Statistical Fact Book quoted by Beasley Direct, across all ages, the fraction of households who immediately discard print ads is lower now than in the 1980s, averaging about 6 percent. These are the statistics that are driving companies to use direct mail marketing campaigns. This is an opportunity for your business to break down everyone’s expectations and stand out amongst the competition. With a great image, you can deliver your unique message more effectively and overcome the consumer’s predisposition to marketing messages.
Don’t Do it Alone
Hiring a professional graphic designer will help you avoid the mistakes of going over budget, wasting invaluable time, and producing an unprofessional looking design. They have done this before and can help break down the process so you can better understand the overall direction and design decisions. Let’s face it, your business deserves the best, so don’t waste your time on amateur work.
The next thought that might be entering your head is where do I look for a great graphic designer and what criteria is pertinent in determining their ability to deliver? With One Stop Mail, you can lay those thoughts to rest. Our professionals will be able to help you craft a design that will make you confident in reaching your desired campaign goals.