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Fitness postcards Work postcard example web

Hey Fitness Industry. Direct Mail Works!

Pack Your Gym with Next-Level Fitness Postcards Target Marketing

Everybody needs a good kick in the butt every now and then. Fitness postcards, combined with targeted marketing are the best way to drive memberships, especially after those New Year’s resolutions, summer-bod goals, and holiday parties. Gym postcards are an easy, efficient way to stay ahead of your competition and in front of potential new customers, right in your neighborhood. 

There are Many Potential Targets

One of the great advantages of fitness industry marketing is there are always new prospects available. With fitness postcards, gyms and health clubs can saturate the neighborhood to offer great membership benefits.  

Fitness postcards Work direct advertising webWhen I want to hit the gym at 5:00 a.m. before work, I’m looking for a place that’s close to my house and easy to get to.  Targeting the neighborhood of gyms’ locations, especially with fitness postcards that highlight specials, classes, personal training, and smiling, happy people with dream bodies your prospects hope to have is a great way to capture attention.

Lists to use in fitness industry marketing are easy, affordable, and accessible. Keep it simple with an EDDM, a saturation list to keep your costs down and increase your target area.  These types of lists are like a good hot yoga class — they help you stretch your budget farther. You can even create a more targeted list that looks at age, household income, and much more if you offer specialty services or classes.

People Need Motivation, Catch Them at the Right Time

While there is never a bad time to recruit new members, there are definitely great times to invest in fitness industry marketing materials, especially fitness postcards.  People are always more motivated before and after the holidays, at the start of a new year, and in the summer. While it’s always a good idea to stay in front of potential customers consistently, blasting your fitness postcards during these times can only help drive memberships.  

Another pro tip: stand out from the crowd!  Competition in the fitness industry is high. The best way to catch attention is with high-quality, unique fitness postcards that stand out in the mailbox.  

Entice people with new membership offers, motivate them with pictures of fitness enthusiasts in their natural setting (ahem – a gym!), and have a clear view of all the great classes you offer. Utilize great offset or digital print options at One Stop Mail to customize your message, as well as our expert design services to help make sure you stay on top of your competition in the mailbox.   

The Value of Repeat Gym Postcard Mailings 

Fitness postcards Work big printer webYou don’t want prospects to only visit your gym once, so why would you only mail to them once?

In the direct mail advertising world, it’s important to market constantly and consistently.  Salesforce notes it takes six to eight touchpoints to drive a buying decision. 

I know when I try out a new gym and take advantage of a few free workouts, my first stop isn’t at the bench press, it’s to a representative to talk through my needs. That’s a touchpoint.  Direct mail marketing is no different and the most cost-effective way to attract new members is fitness postcards mailed multiple times.  We highly recommend at least three to four touchpoints through the mail over a nine-week period, minimum. Again, utilizing cost-efficient list and data services, high-quality printing, and quick turnaround times extends your budget.

Need to Fill a Class? Send Fitness Postcards Today

Driving membership traffic is always needed, but keep in mind your postcard must stand out with dynamic images, new membership offers, and relevant information about fun classes. Let the professionals at One Stop Mail help you design an eye-catching postcard that will fill up those classes. We can also help you highlight personal trainers, or new equipment, or the gym facilities that set you apart from the competition.

Start a Campaign with Fitness Postcards with One Stop Mail

Pump up your membership numbers today by speaking with one of our direct mail experts.  Highlight your great classes and membership offers to get people off the couch and into your gym. There is no better way to attract more business than fitness postcards in a direct mail campaign to get your neighbors motivated and in front of your sales reps. Contact us or call 602-233-3003 and talk to one of our experts today!

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How To Target Baby Boomers: A Direct Mail Strategy

How To Target Baby Boomers: A Direct Mail Strategy

 

According to the Population Reference Bureau (PRB), the number of baby boomers currently in the U.S. numbers around 76 million. That is almost one-quarter of the entire U.S. population, making them a prime target for marketers. One of the best ways to reach the baby boomer generation is through direct mail. However, it is critical that you don’t approach this like your other direct mail marketing campaigns. Here are some things to keep in mind as well as some useful tips when developing your direct mail marketing campaign targeting baby boomers.

 

Besides Their Population Size, Why To Target Them

 

The baby boomer generation controls approximately 70% of all disposable income in the U.S. This generation is quite affluent and empowers them to make buying decisions. But this does not explain why direct mail would be a good marketing channel to use. According to Neil Patel in his article, How to Reach Baby Boomers, Gen-Xers and Millennials with Your Online Marketing,” the baby boomer generation “are more likely to respond to direct mail campaigns than any other generation.” Another factor to consider is how many of them are reaching retirement age, and have more free time to engage with content. According to a Marketing Chart Study that surveyed purchase influence among baby boomers between the ages of 50-68, they found that “more than 3 in 10 survey respondents reporting that direct mail had influenced them to purchase a product or service during the prior 6 months. Interestingly, that was the most commonly-cited purchase influencer of 16 identified, ahead of word-of-mouth and online consumer reviews.” With these things in mind, you can see why direct mail is a prime marketing option. To make sure that your campaign reaches them effectively, keep these things at the forefront when crafting your message.  

 

Be Straightforward Rather Than Creative

 

When you are drafting your copy, make sure that your message hits home on everything and does not come off vague. According to the Entrepreneur in “5 Ways to Effectively Market to Baby Boomers,” they say, “seniors want to see everything spelled out in print. It’s far more important to use the right language than catchy copy.” Any sort of ambiguity or lack of information can cause them to not trust your offer or leave with them unanswered questions. This is why the article goes on to say, “Address every potential question a user may have. Include the answers in printed brochures, direct mail materials, and make the information easily available on the website.” Brainstorm all of the questions that someone may have after your reading your copy, and find a way to work the answers into the final marketing piece.

 

Dump Conventional Wisdom

 

Many of us have a certain predisposition to retirees, which misleads marketers into thinking falsely about baby boomers. In Eric Cosway’s article, “Send baby boomers direct mail and let the magic unfold,” he states that, “conventional wisdom has long been that retirees value comfort, stability and the relaxation of a quiet life. Just as they defied the conventional wisdom of their era as teens, baby boomers are defying today’s stereotypes of retirees.” It is important not to cater your message with this in mind, for it will most likely fall flat on its face. Cosway makes a good point that the baby boomer generation actually shares more things in common with their children than they did with their parents, such as, “adventure, change, achievement, and happiness.” He boils it down to one basic principle, “don’t make them feel old.”

 

Shoot Straight and Focus The Message

 

Considering how the baby boomers are quite receptive to direct mail and are in a position with greater spending power that other generations, you want to make sure that you nail your message. Your call-to-action should be very clear and simple. When composing your copy, don’t leave anything out. Any question unanswered is just one more reason why they should throw your copy in the trash rather than following through with the action you want them to take. And lastly, keep their personal values in mind, and flush the retiree stereotypes down the toilet.  

 

Direct_Mail_Postcards_Still_Relevant

Postcards Are Still One Of The Most Cost-Effective Methods Of Outreach

There are so many different ways of reaching out to customers these days that it’s hard to even settle on which methods to use.  Plus, the rush of technology means there’s always potential to deploy thelatest-and-greatest gimmicks to grab people’s attention.

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