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Winter is coming: Get a jump on your holiday direct marketing tactics

When it comes to holiday marketing, it’s time to start planning for it. The Holiday season – starting with Black Friday and continuing through New Years – is prime retail season for everyone, and you should focus your budget on proven direct marketing tactics.

Direct marketing via postal mail can still have a vital role to play, especially for smaller shops looking to compete with the “big box” stores in town. Creative, interesting, and engaging holiday marketing materials will help ensure people remember you, no matter what Macy’s has on special.

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One Stop Mail Postcard Sample for JW Auto Care with coupon and special offers for direct marketing tips

Direct Marketing Tips on Writing Sensational Copy

When it comes to direct marketing tips, the writing must play a big part. In virtually any direct marketing materials, the written copy is the bedrock upon which everything else rests.  While it’s nice to have eye-catching graphics, charts, photographs, or other embellishments, the copy is what’s going to truly determine whether your marketing materials are effective.

So today, let’s get back to the basics:  How to write effective marketing materials.  Some of this may sound familiar since the basics of copy have been known at least as far back as the “Mad Men” era, but it’s still good to remember that many of those techniques are still totally relevant today.

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