Posts

bulk direct mail services young girl near posting box web

6 Ridiculously Simple Ways to Get More Leads with Bulk Direct Mail Services

These days it seems like everyone is about building an email list. Customer relationship management exists in solely online spaces and is built to target those whose information can be collected digitally. Is it possible that so many industries are missing out on bulk direct mail services?

Bulk Direct Mail Services One Stop Mail showing letters in a mailbox webThis print service offers a variety of ways to reach potential leads and build out your contact lists. And not only does direct mail work in a variety of industries, but it also fits many budgets. You can tweak a direct mail plan to be affordable or more expensive with just a few simple changes. In the end, you collect more leads.

Discover the six ridiculously simple ways to collect more leads with bulk direct mail services.

1. Increase Brand Awareness

They can’t become your customer if they have never heard of you before. Direct mail is an excellent way to get your name, branding, and value propositions in front of people by delivering directly into their hands.

Bulk direct mail services offer an opportunity to send flyers, coupons, postcards, and more to every address in a given area. For a new business, this can be particularly important as a way to build brand awareness.

2. Get Your Message Out Faster Than an Ad Campaign

Ad campaigns take time and often have multiple stages of rollout. Ad campaigns may also be dependent on the release schedules of the publications they appear in, such as newspapers. Marketing advisors may even suggest scheduling a budget ad campaign over 40 weeks to get the right amount of notice.

A direct mail campaign, however, takes only the time of design and printing to get in the hands of new potential leads. Though you may schedule waves of your direct mailings similar to a traditional ad campaign, you can feel confident that you are getting more individual notice faster as potential leads hold your independent flyer or postcard.

3. Reach Millennials with Bulk Direct Mail Services

bulk direct mail services people with cellphones webOne of the most surprising direct mail statistics is how much it appeals to the Millennial generation. Known for their digital upbringing, Millennials are often thought of as strictly digital prospects. But the novelty of direct mail seems to attract this segment of buyers in a unique way.

In fact, 88% of Millennials look at their mail. They are checking to make sure nothing of value is missed and the vast majority—80%—say they look forward to this chore. When it comes to direct mail, Millennials remain just as engaged, with 66% bringing pieces such as coupons to brick and mortar store locations or following directions to a website.

For businesses that are looking to target Millennials—a group now squarely in their 30s and invested in career-building, homeownership, and childrearing—enacting a direct mail marketing campaign could glean unexpected results.

4. Use Precise Customer Targeting

Bulk direct mail services offer a surprising number of ways to precisely target customers. That’s because most direct mail campaigns are based on curated lists that lump customers together by commonalities.

For instance, a pool company can purchase a list of local, high-income individuals who own their own homes. This can help them target people with the income and space to purchase a pool or pool services. Instead of wasting money accidentally targeting potential customers who rent homes, this curated list betters the chances of the pool company connecting with new customers.

Another approach to use in precise customer targeting is every door direct mail. This permits geographical targeting via mail routes. Businesses work with the United States Postal Service to get contact information from specific neighborhoods. This helps businesses really target groups of people for whom a local business—like a pizza place—would be relevant due to proximity.

5. Stand Out in a Digital World with Bulk Direct Mail Services

bulk direct mail services colorful envelopes webStanding out is a goal for every marketing campaign, but it may be easier to reach than you might think with direct mail marketing.

Mail is novel in a day where you might receive 50 emails but just one envelope. Successful direct mail campaigns capitalize on the immediacy of holding a piece of mail in your hands. From glossy, bright postcards to richly printed, tactile envelopes, using something physical in your marketing campaign can help you stand out from the on-screen inundation most potential customers live with each day.

6. Use Variety to Be More Relevant

Variable data printing makes it possible to deliver more relevant information to customers within the same campaign. You may be targeting middle-class citizens of a particular town with your new store. But amidst that group, you have an even distribution of men and women. What if you could tailor your flyer to hold most of the same information, but slant in the interests of either a male or female reader?

That’s precisely what variable data printing allows you to do, by hyper-targeting within the same printed campaign. This printing technology is simply a better way to create printed direct mail with some personalization.

It also allows you to add contact information rather than a stand-in like “Our Neighbor” so leads feel attention has been paid to them specifically. With over half of shoppers saying personalized advertising helped them make a purchase decision, it’s a smart idea to embrace variable data printing.

Direct mail marketing is a tool your business needs to generate more leads for less time and cost. With these six ridiculously simple ways to get more leads using bulk direct mail services, why aren’t you using them already? Reach out to One Stop Mail today to get a free quote on your direct mail project or call (602) 932-0365 with questions today.

Vintage_Mail_Still_Works

Direct Mail Catalogs Are Centuries Old… And Still Relevant!

There’s a very common misconception about the history of advertising, and that’s the idea Arron Montgomery Ward created direct mail catalogs.  While Ward was a pioneer, he was far from the first.

Read more

direct digital printing

More Possibilities in Direct Digital Printing, Part 3

Welcome back!  This is part three in our series of articles highlighting some of the less-known or less-often used products that can be produced with direct digital printing services.  (Here are Part 1 and Part 2 if you missed them.)

There’s no need for more buildup; let’s just get right into more great ideas for integrating digital print into your marketing and outreach!

Read more

Digital Printing Service Ideas

More Possibilities In Digital Printing Services, Part 1

AD_E_combo_01 digital printing service ideas
It’s easy to neglect real-world advertising and outreach when there are so many new and trendy ways of engaging in e-marketing.  However, while electronic media have gotten all the press, digital printing service options have been continuing to get ever-better.

Digital printing now offers numerous new options for getting your message out, and physical media is still one of the most effective forms of local outreach you can engage in.  So, we wanted to write a few blogs highlighting some of the lesser-used forms of printed marketing, in hopes of giving you new ideas for your local campaigns.

Read more

digital printing company

More Possibilities for a Digital Printing Company, Part 2

Welcome back!  This is Part 2 in our ongoing series exploring many of the lesser-used options in marketing when businesses uses a digital printing company.  (You can find Part 1 here.)

Digital printing has revolutionized print marketing in many ways, as well as re-energizing some older forms of advertisements which had previously been seen as passe‘ thanks to the outdated technologies behind them.  However, with today’s digital print options, there’s a new world of options for reaching out through printed mediums.

So, we have some more ideas you might be able to employ to kickstart your local marketing campaigns.

Read more

Increase_Revenue_Direct_Mail_Marketing

Winter is coming: Get a jump on your holiday direct marketing tactics

When it comes to holiday marketing, it’s time to start planning for it. The Holiday season – starting with Black Friday and continuing through New Years – is prime retail season for everyone, and you should focus your budget on proven direct marketing tactics.

Direct marketing via postal mail can still have a vital role to play, especially for smaller shops looking to compete with the “big box” stores in town. Creative, interesting, and engaging holiday marketing materials will help ensure people remember you, no matter what Macy’s has on special.

Read more

Direct Mail Marketing - One Stop Mail

Personalize Your Targeted Direct Mail Campaigns, But Don’t Be Too Personal

One of the most contentious issues in marketing today is the issue of privacy, especially in regards to data-gathering.  A recent Pew Poll showed significant across-the-board concerns about the amount of private information that’s getting into the hands of business, and this is undoubtedly affecting customers’ attitudes towards companies and targeted direct mail campaigns.
Read more

Direct_Mail_Marketing_One_Stop_Mail

Building the Best Direct Mail Campaigns

With a well-rounded understanding of the difference between branding and marketing, irresistible offers, and tracking methods, any business can craft the best direct mail campaigns. Below is a sample marketing campaign to show the benefits and ease of creation for even small business owners.

Branding or Marketing the Best Direct Mail Campaigns

 

Quality-Auto Used Cars is gearing up for an end of summer marketing campaign. They are purchasing many used vehicles and know they need to sell 200 vehicles during their upcoming weekend event. Jeff, the marketing specialist for the dealership, determines they need a direct mail marketing campaign due to their expectations of trackable results, not simply brand recognition for the dealership. With the understanding that getting people onto the car lot will require incentives, the dealership staff begins to brainstorm ideas.

Crafting an Irresistible Offer

 

The best direct mail campaigns will have a strong core offering that attracts the ideal customer. The dealership staff discuss core offerings for some time and ultimately decide every attendee will receive a hot dog and soda during the “End of Summer Blowout BBQ”. All test drivers who purchase a vehicle will receive a $100 gas card, and 3 lucky winners will receive a BBQ smoker.

Implementing a Tracking Method

 

Quality-Auto Used Cars decides they will design the campaign postcard as cut-out tickets which can be used as food vouchers and raffle prize entry tickets. This allows the dealership to track the turnout based on the response to the direct mail marketing postcards. The dealership will ask customers where they heard of the event during the sale process to ensure all vehicle sales resulting from the direct mail campaign are given due credit.

Contacting a Direct Mail Marketing Company

 

Jeff, the dealership’s marketing specialist contacts Tony from One Stop Mail to get help with the direct mail marketing campaign. Tony suggests using One Stop Mail’s graphic design services to create a captivating illustration for the direct mail postcards. Once Jeff approves the final design, One Stop Mail uses Every Door Direct Mail, a USPS service, to deliver the postcard to all homes within a 5-mile radius of the dealership. One Stop Mail handles the difficult work and ensures the postcards are printed, sorted, and delivered at the local post office to be mailed by USPS.

Analyzing the Campaign

 

Now that the team at Quality-Auto Used cars completes their weekend long sale event, they can analyze the campaign see the benefit of direct mail marketing. Iterations are important in all forms of marketing. As a result, the dealership staff determines if they want to run a second mail marketing campaign using variable data printing, to ensure all prospects who did not purchase a car will receive a voucher for a free oil change and tire rotation with purchase of a vehicle.

This re-marketing allows the dealership to capture a greater percentage of consumers who showed an initial interest in a vehicle and attended the sale event, With variable data printing, the dealership was able to customize each letter sent, using the name of each person who test-drove a vehicle to add a personalized touch and increase the response rate.

As you are planning one of the best direct mail marketing campaigns for your business, contact One Stop Mail for a quote or simply call 602.233.3003 to learn more about how we can help you achieve your marketing goals.

 

Stand_Out_In_The_Mailbox with direct mail tips

Stand Out in the Mailbox with These Direct Mail Tips

Direct mail is still one of the most popular, affordable, and effective forms of marketing available… but you need to catch people’s attention quickly.  44% is never opened, and most of that boils down to a failure of presentation and not using well-known direct mail tips.

When consumers are time-pressed, your direct mail needs to immediately grab their attention and become the first thing they open.

Read more

Direct Mail Specialty Envelopes Number 10 One Stop Mail

Specialty Envelopes: Beyond Your Average #10

If you have ever had to send correspondence to someone or mail billing, then you are familiar with the #10 size envelope. To many, when someone says envelope, that is the first image that comes to mind. However, envelopes come in many different shapes and sizes. Each one has a specific purpose, allowing its shape and size to suggest its purpose. In this article, we will cover different envelope styles and how they can be put to use.

Outside of the #10 Envelope

So we already know everything about #10 envelopes, which is the most commonly used size of commercial envelopes. Businesses typically use these envelopes, and they range in size from #5, smallest, to #14, the largest. They are open-sided, and may or may not contain a window on the front.

Direct Mail Speciality Envelopes You Should Know

There are 5 envelope options that can make you stand out. They are:

  1. “A” Style Envelope
  2. Catalog Envelope
  3. Booklet Style Envelope
  4. Remittance Envelope
  5. Donation Envelope

Here is what makes these specialty envelopes…well…special!

A Style: Have you heard of A-Style?  There is an easy way to remember it. The “A” stands for “announcement.” They can come in two forms: either with a deep pointed flap or a shorter flat flap. They are usually used for special announcements, whether that be business related or more personal. They can also be used for photographs, small booklets, and greeting cards.

Catalog: Another familiar envelope style is the catalog. It is the standard mailing envelope for important documents such as reports, folders, and contracts. If you are like me, when I hear Manila envelope, these are the kind of envelopes I think of. They are typically open on the short side of the envelope and may have a flexible piece of metal to hold the flap in place or a mount to tie it shut.

Booklet: Similar to catalog but different in its own respects, the booklet style. These kinds of envelopes are typically used for magazines, catalogs, booklets, media kits, and other multi-page documents. They are open ended on the long side of the envelope and have some sort of sealant to close the flap.  

Remittance and Donation: The final two envelope styles we will cover are remittance and donation. Remittance envelopes have large flats and are used to hold private information like credit card numbers or other private documents. Donation envelopes also referred to as offering, pew, or tithe envelopes, are a cheap way to collect donations. These are most prominently used by religious organizations and nonprofits and cannot be mailed.   

Direct Mail and Other Use Cases  

Marketers should carefully consider the envelope that will contain their marketing materials. After pouring over every detail of that document, you should not put it in something that is not equal in quality. As you can see, there are a lot of different options. Whether you want to attract attention by using a different style than the standard commercial envelope, or you want to spruce up a commercial envelope to stand out, One Stop Mail can put to use its own in-house envelope printer to fit your marketing needs.

The use of specialty envelopes doesn’t stop there.

Perhaps you are in real estate and need to send an important property notice that is time-sensitive?

Or perhaps you own an auto care shop and want to make car drop offs more convenient for your customers.

Envelopes have many other use cases outside of mail. With the ability to fully customize them to your needs, consider them as a solution to improve customer service, or increase the efficiency of how you handle day-to-day business.

Remember, we’re here to help you – check out what else we can do to help or give us a call 602-962-5104!