Capturing your ideal consumer’s attention can be difficult and frustrating. But tracking those results? That can be downright overwhelming. Direct Mail Marketing is a proven method of getting your message straight to your target prospects. These 7 industries rely on Direct Mail Marketing to crush marketing goals and catapult sales.
Read on to get best-bet tips that have proven successful with these industries (and check out the free ebook download offer with 25 pages of information you can use to connect with your customers)!
1.) Real Estate Brokers & Agents
Need a quick listing to sell or have real estate you need to move? Every Door Direct Mail is a powerful tool that allows for tracking methods to be used. Real estate agents are using Mail Marketing to get in the door.
As an agent you can utilize Direct Mail to advertise a home for sale – Try sending Direct Mail Postcards or Direct Mail Letters to homes in neighborhoods that fit buyer requirements. If you’re trying to sell a condominium or townhouse, sending mailers to apartment communities is a great way to reach enthusiastic first-time home buyers. To get that million-dollar listing–send your Direct Mail Postcards to upscale homes telling them why it’s a great time to sell and what makes you the perfect broker or agent!
Learn more about EDDM and how you use it to effectively canvass neighborhoods. Or check out our real estate direct mail services to see how you can target and attract the clients you need to crush your real estate sales goals.
2.) Car Dealerships
With strategic data segmentation, any Direct Mail Marketing campaign can be a successful one. Dealerships rely on one goal–selling cars fast.
Postcard Mailers are a great way to reach out to people based on geographic location. Whether you’re selling luxury vehicles, mid-range or even entry-level used cars, Direct Mail Postcards can be the cornerstone of a successful marketing campaign. Many car dealerships will feature promotional vehicle pricing to get buyers on the lot, mail out scratch to win postcards, and instant discount coupons. Use Direct Mail marketing to get the word out for your next super sale event, you’ll regret it if you don’t.
One cost-effective way car dealerships crush their sales goals is with direct mail postcards.
3.) Charities (Non Profits)
Fundraising simplified, Direct Mail Marketing is the ideal way to get back in touch with previous donors, find new donors, and recruit potential volunteers. One of the biggest obstacles charities face is getting their message out there, often due to limited staff.
Your charity can reach out and ask for donations in a non-invasive manner, simplifying the donation process with easy-to-use return mail envelopes. Canvas no more! With Every Door Direct, you can be certain that your powerful message will reach every home in a neighborhood or city you target.
Here are 5 surefire tactics Non-profits use t0 crush their donation goals. Or check out our nonprofit direct mail services to see how you can target and attract the donors you need to fund your mission.
4.) Marketing & Advertising Agencies
When you need to drive qualified leads to your ideal customers you need a marketing method that is highly effective and allows for precise tracking. Direct Mail Postcards & Letters are a perfect way to generate high-quality, organic leads for sales teams.
Variable Data Printing ensures the best possible response rate by allowing you to custom-tailor text and images on each individual mail piece. Don’t be shy, if your client is a veterinarian who wants to ensure his valuable clients keep coming back – Direct Mail is perfect. A customized postcard saying, “ Honey is due for her annual check up!” is a great way to personalize the messaging and show your customers you care. Whether you are sending service reminders or building brand ambassadors via birthday postcards, Direct Mail Marketing is the answer for any marketing strategy.
Charter and private schools are a perfect solution for advertising enrollment and keeping in touch with parents. With Direct Mail you can be confident that you’ll reach the right demographic and families with close proximity.
If you need to remind families of important dates, events, or messages you can send Postcards are a perfect way to notify families of important announcements even on short notice!
6.) Medical Offices
Dentists, physical therapists, physicians, veterinarians, and other medical professionals rely on regularly scheduled appointments to maintain consistency within the business. Direct Mail is a great way to wish patients a happy birthday or remind them of an upcoming appointment or annual exam.
For new customers send promotions, new customer coupons and even let them know you’re accepting new patients.
Or check out our medical and healthcare direct mail marketing services to see how you can target and attract the patients you need to increase the bottom line of your practice.
7.) Solar companies
Let’s be honest, canvassing on foot is brutal. Direct Mail Marketing allows you target specific neighborhoods so you’re not mailing your postcards to apartments.
With quality Data Services, for example, you can send Postcards to homes where the median home price fits your ideal customer profile, ensuring you the most conversions possible. To get homeowners to call try offering an incentive or free consultation and using a tracking phone number to monitor the effectiveness of your campaign.
How Can We Help?
When you have questions or want to crush your sales goals with a direct marketing campaign, reach out to us today at [email protected] or 602.223.3003. We have years of experience creating effective direct mail campaigns, from conceptualization to deployment.