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Acquiring major donors with direct mail

How to Use Direct Mail Fundraising Campaigns to Acquire New Donors

Nonprofit fundraising campaigns help new and current donors understand the good you do and gain supporters for your work. When a donor holds something in their hand automatically creates more of a connection than seeing an ad online or getting an email. Create a direct mail piece that resonates with people and makes them the hero of the story! Here are some tips for using direct mail fundraising campaigns to acquire new donors.

5 Tips for Direct Mail Fundraising Campaigns

Direct Mail Fundraising Tip #1 – Start With Great Copy

direct mail fundraising woman reading a letterOnce you catch the eye of your potential donors, draw them in with a copy that evokes an emotional response. Start with a greeting, build rapport for your organization, make a case for a donation, and then offer them a way to donate.

To be the most persuasive consider the emotional pain or pressure points of your audience. Your story must resonate with your donor, which can be achieved by being honest, passionate, and direct. Tell them something they don’t already know about your company and ask the questions your donor will ask – “Why should I care about this? How can I help?”.

Consider adding an image that backs up the message. Make it clear that the donor can be the hero of the story! Address the impact that a donation from one person can have.

Direct Mail Fundraising Tip #2 – Use Targeted Lists

Not getting the results you’d like to see, or not sure how to collate a mailing list? One Stop Mail has a team dedicated to creating custom lists with targeted demographics. We have a strong knowledge of the non-profit industry and can help with list segmentation, data management, and appeals.

Some ways in which we can help:

  • Identify the type of donor and audience that your mailing needs to attract.
  • Finding new donors within your targeted area or demographic.
  • Data segmentation through coding to help you keep track of your giving history and levels.
  • Remove non-responsive recipients from the active list.
  • Adding new donors for follow-up collateral.

Whether you’d like a new list or an upgrade to one that’s not performing to your needs, One Stop Mail has you covered.

Learn more about our Targeted List Services.

smiling man with envelope direct mail fundraisingDirect Mail Fundraising Tip #3 – Personalized Mail

Don’t just send out any old direct mail! With modern print technology, it’s easy to personalize the name of the recipient, portions of your message, giving history, and the call-to-action to speak directly to the potential donor.

Direct Mail Fundraising Tip #4 – Upgrade Your Mail Package

There are many additional tools we can offer to make your direct mail fundraising campaign as effective as possible.

We have in-house graphic designers that can create unique materials that won’t get tossed. This unique touch helps get cost-effective results from the mail you send. We’ll work with you to create a mail piece that:

  • Stands out
  • Has a clear and strong call to action
  • Meets postal regulations

Above all, your piece should be easy to read and easy to respond to!

We have the following capabilities to execute any giving campaign plan and design, including:

  • Customizing the classic direct mail elements – letters, lift notes, inserts, brochures, reply forms, and even the reply envelopes.
  • Variable data letters of all sizes including perforation.
  • Including a #10 window or regular 4-color envelope.

Keep in mind that if you have a unique design but use the cheapest materials or packaging, your direct mail might be tossed anyway. Consider upgrading your mail package by using nicer envelopes, thicker or matte card stock, embossing or foiling, or other methods of showing off a high-quality piece.

Direct Mail Fundraising Tip #5 – Use Reply Devices

direct mail fundraising woman posting a letterWhat’s a reply device? This essential piece of fundraising campaigns can also be known as a reply slip, response form, or gift form. By including a pre-addressed reply device with your mailer, you’re making it as easy as possible for donors to return a gift in the mail.

Remember to:

  • Make the donation information clear.
  • Leave plenty of space for donors to write.
  • Include your organization name and address, just in case the reply device and reply envelope get separated.
  • Our variable data team can customize form fields and amounts that are curated for the mail recipient

Get In Touch

We hope these tips are useful for you to begin using direct mail fundraising campaigns to acquire new donors.

At One Stop Mail, we have the knowledge and expertise to help create or improve your direct mail fundraising campaign. We understand the donation process and can help by providing personalized messages and the recipient’s giving history data to each segment of your donor list.

Learn more about our options for direct mail fundraising campaigns

Call us at – (602) 223-3003 or request a quote online!

 

 

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How Can a Bulk Mail Company Dramatically Increase Your Sales?

Every business owner wants sales. Their organization won’t exist long without them. They typically hire expert help to generate sales, sales managers, outside salespeople, inside sales, and a bulk mail company.

Yes, you read that right. A great way to generate sales is by hiring a reputable, knowledgeable bulk mail company. Before we get into the reasons why let’s examine what direct mail is and what it does.

What is Bulk Mail?

man with a mail stack bulk mail companyIt is physical mail that’s sent through the U.S. postal service in large volumes to reduce postage costs. Typical direct mail consists of advertising messages on postcards, in newsletters, catalogs, brochures, and letters of all sizes. Direct mail campaigns advertise a new product or business launch, advertising a service, product, or promotional offer.

Businesses who send bulk mail can include coupons to spark sales, promotional codes to measure the effectiveness of the direct mail campaign, and welcome offers to attract new buyers.

Bulk mail is simply an efficient way to reach many potential buyers. And it’s effective – 42.2% of people say they read their mail daily. House mail lists have an average response rate of 9%, 4.2% for prospect lists. 

Benefits of Bulk Mail

We’ve already demonstrated that mail is read and gets a good return (email on its own got about a 1% response rate in 2018), now let’s find out why.

“Sales” is a process. It starts when consumers become aware of your business and offerings (awareness). With repeat exposure to your business and products, the reader may start thinking of buying (the consideration stage), then with more exposure, they move to sales, and eventually a customer relationship with your firm.

Bulk mail campaigns ensure your potential customers see your offers (awareness). With repeated mailings, you can move them further along the buyers’ journey to consideration, then to purchasing, and a customer relationship. Not many people buy immediately – it usually takes an average of 7 exposures to your brand message before the average person will buy.

An experienced bulk mail company helps businesses create campaigns to guide prospects further along the buyers’ journey. Additionally, bulk mail sends your message far and wide to help more future buyers become aware of your business and products.

Mail sticks around

woman holding a mail bulk mail companyOn average, mail stays around the average household for 17 days. If the mail is a colorful, engaging postcard, it can be given a prize spot on the refrigerator or bulletin board increasing the number of times family members see it. Remember – with each exposure, viewers can be moved further down the buyers’ journey.

People love mail

Would you believe that 73% of people say that they like being contacted by mail by businesses because they can read it whenever they want? It’s true – and they also feel nurtured by the sender, which can be a good starting point for an ongoing customer relationship.

Why a Bulk Mail Company is Your Perfect Solution

Lead-nurturing and generating sales take time. Partner with a bulk mail company and they will do the time-consuming work for you. A company with experience in a wide variety of businesses can recommend the best frequency to mail and send follow-ups to get the results that you want.

Some bulk mail companies have graphic designers on staff to help you create the most engaging mailers to give them a better chance of ending up in an honored place on family refrigerators to remind people about your amazing offers.

In addition, they can create compelling coupons that will encourage them to take advantage of your offers.

Are You Ready to Boost Sales?

woman working bulk mail companyThe team at One Stop Mail are bulk mail experts and will be happy to guide you to get the best results. The team has worked in a wide variety of industries, from solopreneurs like realtors to home services like contractors and landscapers to insurance brokers and medical practices.

They also have graphic design expertise on staff to help make your mailers stand out. They are list experts that can customize a list to ensure your beautiful mailers reach a new target audience.

In addition, they are commercial printers and can complete digital follow-ups.

If you’re interested in a results-driven bulk mail company, reach out to One Stop Mail by calling (602) 223-3003 or requesting a quote.

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7 Industries Crushing Sales Goals with Direct Mail Marketing

Capturing your ideal consumer’s attention can be difficult and frustrating. But tracking those results? That can be downright overwhelming. Direct Mail Marketing is a proven method of getting your message straight to your target prospects. These 7 industries rely on Direct Mail Marketing to crush marketing goals and catapult sales.

Read on to get best-bet tips that have proven successful with these industries (and check out the free ebook download offer with 25 pages of information you can use to connect with your customers)!

1.) Real Estate Brokers & Agents

Need a quick listing to sell or have real estate you need to move? Every Door Direct Mail is a powerful tool that allows for tracking methods to be used.  Real estate agents are using Mail Marketing to get in the door.

As an agent you can utilize Direct Mail to advertise a home for sale – Try sending Direct Mail Postcards or Direct Mail Letters to homes in neighborhoods that fit buyer requirements. If you’re trying to sell a condominium or townhouse, sending mailers to apartment communities is a great way to reach enthusiastic first-time home buyers. To get that million-dollar listing–send your Direct Mail Postcards to upscale homes telling them why it’s a great time to sell and what makes you the perfect broker or agent! 

Learn more about EDDM and how you use it to effectively canvass neighborhoods. Or check out our real estate direct mail services to see how you can target and attract the clients you need to crush your real estate sales goals.

2.) Car Dealerships

With strategic data segmentation, any Direct Mail Marketing campaign can be a successful one. Dealerships rely on one goal–selling cars fast.

Postcard Mailers are a great way to reach out to people based on geographic location. Whether you’re selling luxury vehicles, mid-range or even entry-level used cars, Direct Mail Postcards can be the cornerstone of a successful marketing campaign. Many car dealerships will feature promotional vehicle pricing to get buyers on the lot, mail out scratch to win postcards, and instant discount coupons. Use Direct Mail marketing to get the word out for your next super sale event, you’ll regret it if you don’t.  

One cost-effective way car dealerships crush their sales goals is with direct mail postcards.

3.) Charities (Non Profits)

Fundraising simplified, Direct Mail Marketing is the ideal way to get back in touch with previous donors, find new donors, and recruit potential volunteers. One of the biggest obstacles charities face is getting their message out there, often due to limited staff.

Your charity can reach out and ask for donations in a non-invasive manner,  simplifying the donation process with easy-to-use return mail envelopes. Canvas no more! With Every Door Direct, you can be certain that your powerful message will reach every home in a neighborhood or city you target.

Here are 5 surefire tactics Non-profits use t0 crush their donation goals.  Or check out our nonprofit direct mail services to see how you can target and attract the donors you need to fund your mission.

4.) Marketing & Advertising Agencies

When you need to drive qualified leads to your ideal customers you need a marketing method that is highly effective and allows for precise tracking. Direct Mail Postcards & Letters are a perfect way to generate high-quality, organic leads for sales teams.

Variable Data Printing ensures the best possible response rate by allowing you to custom-tailor text and images on each individual mail piece. Don’t be shy, if your client is a veterinarian who wants to ensure his valuable clients keep coming back – Direct Mail is perfect. A customized postcard saying, “ Honey is due for her annual check up!” is a great way to personalize the messaging and show your customers you care. Whether you are sending service reminders or building brand ambassadors via birthday postcards, Direct Mail Marketing is the answer for any marketing strategy.

5.) Schools

Charter and private schools are a perfect solution for advertising enrollment and keeping in touch with parents. With Direct Mail you can be confident that you’ll reach the right demographic and families with close proximity.

If you need to remind families of important dates, events, or messages you can send Postcards are a perfect way to notify families of important announcements even on short notice!

6.) Medical Offices

Dentists, physical therapists, physicians, veterinarians, and other medical professionals rely on regularly scheduled appointments to maintain consistency within the business. Direct Mail is a great way to wish patients a happy birthday or remind them of an upcoming appointment or annual exam.

For new customers send promotions, new customer coupons and even let them know you’re accepting new patients.

Or check out our medical and healthcare direct mail marketing services to see how you can target and attract the patients you need to increase the bottom line of your practice.

7.) Solar companies

Let’s be honest, canvassing on foot is brutal. Direct Mail Marketing allows you target specific neighborhoods so you’re not mailing your postcards to apartments.

With quality Data Services, for example, you can send Postcards to homes where the median home price fits your ideal customer profile, ensuring you the most conversions possible. To get homeowners to call try offering an incentive or free consultation and using a tracking phone number to monitor the effectiveness of your campaign.

How Can We Help?

When you have questions or want to crush your sales goals with a direct marketing campaign, reach out to us today at [email protected] or 602.223.3003. We have years of experience creating effective direct mail campaigns, from conceptualization to deployment.  

Updated October 2021

Want Help Crushing Your Sales Goals? Get our 25-page Strategy eBook Free!

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Use Customized Mailing Lists for Massive Results2

Use Customized Mailing Lists for Massive Results

Marketing campaigns can be time-consuming and costly. Make sure your collateral is seen by the right people with customized mailing lists! Use Variable Data Printing to your advantage.

Our goal is to provide you with a cost-effective solution that will provide the highest response rate. Read on to learn why personalization in marketing matters and how well-researched mailing lists get you massive results.

Why You Need a Customized Mailing List

customized mailing lists smiling man holding envelope

In a direct mail marketing campaign, the most important factor is the number of eyes on the page. This means that when your mailer arrives in a potential customer’s box, it’s actually looked at instead of just tossed in the trash. To achieve this, your mailing list needs to be accurate and capture the correct audience. The list of people who receive your marketing mail needs to be individually created, just like your marketing strategy.

Targeted marketing exponentially increases the chances of response and conversion of leads into clients because you only communicate with the customers who are interested in your product or service. This can include timing as well as messaging. If you have enough information about the client, you can pitch your product in a way that is bound to strike a chord with that person.

But how do you get a customized mailing list? 

Expert Data Services

customized mailing lists envelope with paper planes in orange backgorund

One-Stop Mail’s Mailing List Service provides access to thousands of target criteria to help you deliver your products or services to your ideal customer. Reach prospects across diverse demographics with segmented lists, built just for you.

Some examples of mailing lists are:

  • Consumer Residential 
  • Business to Business
  • Saturation 
  • Every Door Direct Mail
  • New Mover

Read more specifics about these lists here.

It’s very important to ensure your mailing list is as up-to-date as possible, or you’re just throwing your money (and results) away. One Stop Mail always removes duplicate data as part of our service. Our data specialists are here to help enhance your response rate and merge multiple fields of data for truly personalized direct mail pieces. 

The Importance of Personalization in Marketing 

customized mailing lists woman dropping letter in yellow mailbox

Potential audiences differ from campaign to campaign. For that reason, marketers cannot keep using the same marketing strategy for every product.

A majority of people prefer a personalized customer experience over a traditional, generic one. Personalization helps you: 

  • Attract new business
  • Keep proven customers returning
  • Remind infrequent customers about services/products 

The personalized approach pays off in the long run by winning customers over and earning their loyalty.

Your content should be targeted toward a broad enough audience so that it’s read by many, but has the most emotional appeal for your narrower audience. Some examples of potential audience groups include:

  • New homeowners
  • New businesses
  • Residential or commercial
  • Area-specific (within a certain radius of retail locations)
  • Age-specific
  • Income-specific

Get the best outcome for your goal. Make sure you’re hitting your target while still fitting your campaign within the desired budget. 

One Stop Mail Can Help You with Customized Mailing Lists

With the overwhelming amount of customer data available, finding the right mailing list for your specific direct mail campaign can be confusing. Our team of data experts will research and suggest the proven criteria and type of direct mailing list to pull off a successful campaign. 

Holly Emerson One Stop Mail Staff
Whether you know what already works for your business or need advice, we are here to help! Find out more about what we do here or call us at (602) 223-3003

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Direct Mail Catalogs Are Centuries Old… And Still Relevant!

There’s a very common misconception about the history of advertising, and that’s the idea Arron Montgomery Ward created direct mail catalogs.  While Ward was a pioneer, he was far from the first.

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Crush Your Revenue Goals With a Direct Mail Campaign woman checkin her mailbox web

How to Crush Your Revenue Goals With a Direct Mail Campaign in 2021

If you’re starting the year with big revenue goals to accomplish, that can be a huge, continuous task. Establishing a target and a plan to achieve it is essential if you want to reach for the stars – and we are here to help. Here is your blueprint to create a winning direct mail campaign in 2021.   

Why a Mail Campaign? 

It converts prospects into buyers.  

Yes, email is a less expensive way to reach customers and prospects, but it doesn’t convert prospects into buyers. According to the Association of National Advertisers’ (ANA)/Data & Marketing Association’s (DMA) 2018 response rate report, an average of 4.9% of prospects who receive direct mail will order from that company. Only 1% of prospects responded to an email. 

When buyers receive a mailer from a company they’ve purchased from before, 9% of them will make another purchase. 

If you want more buyers, go with direct mail.  

How Does Mail Get Sales?  

Crush Your Revenue Goals With a Direct Mail Campaign young woman opening mail webResearch shows that Americans prefer mail. 

Marketing research heavy-weight Marketing Sherpa says 76% of people trust ads that they receive in the mail. 

The organization points to the scarcity of print that makes it so valuable to recipients. Think about how many ads, catalogs, mailers that you receive daily and compare it to the number of emails that you receive. If you’re like most, you get 121 emails each day on average. How much harder is it to be noticed in the inbox versus the mailbox? 

If you want your message to reach your recipient, use mail.  

Create a Mail Campaign in 2021 

If you don’t already know who your best customers are, research your target market to determine demographic markers, such as whether the decision-maker is male or female, what’s their age and education level. Your marketing message will vary depending on who your customers are and what you’d like to offer.  

Are you trying to generate business with new customers? Are you looking to retain current customers? Are you trying to win back customers who haven’t used your services for a while? Answers these questions to understand your overall goals and what your mail campaign will help you accomplish.  

Craft a Compelling Offer 

When you want to reach specific revenue goals, make it attractive for customers to say yes by giving them an exciting offer that makes them want to say, “Yes!” 

You don’t have to discount your products or services if you frame your offer to appeal to your best audience. Or get loyal customers to offer a genuine testimonial. To learn more about how to craft an offer to help turn prospects into customers, read on

Build your List(s) 

Crush Your Revenue Goals With a Direct Mail Campaign managing mail webWhat makes or breaks your direct mail campaign in 2021 is your list. If you’ve been using a mail list that isn’t performing the way that you want, it’s time to upgrade.   

Scrub the non-performing addresses from your list and rebuild it with addresses that will perform better, like recipients that fit the demographic profile of your best customers. To find them, you’ll need expert list builders, like One Stop Marketing’s professionals.  

In addition to cleaning up your house list, they’ll be able to put together a customized prospect list or can provide you with all new movers in your neighborhood or will work with the post office to complete Every Door Direct Mail, or EDDM.  

Put Together your Mail Schedule 

If you’re like most business owners, you may have noticed a seasonality to your business. During certain times of the year, there’s a spike in business. If you scheduled mailers to reach your customers, could you increase those spikes in revenue?  

Pre-plan for the year and create your compelling offer to get the best result.  

Mailer, Flyer, or Postcard? 

Decide which mailed collateral will help you stand out in mailboxes and get you the best result. If you’re unsure, work with an experienced print and mailing house to help you balance the attention-grabbing graphics and size of your mailer with your budget.  

If you require graphic design expertise, One Stop Mail has that, too.  

Crush Your Revenue Goals With a Direct Mail Campaign flyer postcard web

Personalize Your Offer with Variable Data Printing 

Research shows that people who see a letter or postcard with their name on it have a better feeling about the sender and are more likely to buy. A survey shows that 59% of buyers say that personalization influenced their buying decision.  

Fortunately, digital printing has brought the cost of variable data printing down in recent years, making it an affordable, as well as profitable, option.  

Get the Right Partner for your Direct Mail Campaign

When it comes to developing a successful direct mail campaign in 2021 and beyond, a solid partner with experience is essential. One Stop Mail has more than 14 years in direct mail and guides you at every step of your campaign development. 

If you have big revenue goals to hit, the professionals at One Stop Mail are waiting to help you get started. Contact us, or call 602.932.0276 and get started today. 

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Hey Fitness Industry. Direct Mail Works!

Pack Your Gym with Next-Level Fitness Postcards Target Marketing

Everybody needs a good kick in the butt every now and then. Fitness postcards, combined with targeted marketing are the best way to drive memberships, especially after those New Year’s resolutions, summer-bod goals, and holiday parties. Gym postcards are an easy, efficient way to stay ahead of your competition and in front of potential new customers, right in your neighborhood. 

There are Many Potential Targets

One of the great advantages of fitness industry marketing is there are always new prospects available. With fitness postcards, gyms and health clubs can saturate the neighborhood to offer great membership benefits.  

Fitness postcards Work direct advertising webWhen I want to hit the gym at 5:00 a.m. before work, I’m looking for a place that’s close to my house and easy to get to.  Targeting the neighborhood of gyms’ locations, especially with fitness postcards that highlight specials, classes, personal training, and smiling, happy people with dream bodies your prospects hope to have is a great way to capture attention.

Lists to use in fitness industry marketing are easy, affordable, and accessible. Keep it simple with an EDDM, a saturation list to keep your costs down and increase your target area.  These types of lists are like a good hot yoga class — they help you stretch your budget farther. You can even create a more targeted list that looks at age, household income, and much more if you offer specialty services or classes.

People Need Motivation, Catch Them at the Right Time

While there is never a bad time to recruit new members, there are definitely great times to invest in fitness industry marketing materials, especially fitness postcards.  People are always more motivated before and after the holidays, at the start of a new year, and in the summer. While it’s always a good idea to stay in front of potential customers consistently, blasting your fitness postcards during these times can only help drive memberships.  

Another pro tip: stand out from the crowd!  Competition in the fitness industry is high. The best way to catch attention is with high-quality, unique fitness postcards that stand out in the mailbox.  

Entice people with new membership offers, motivate them with pictures of fitness enthusiasts in their natural setting (ahem – a gym!), and have a clear view of all the great classes you offer. Utilize great offset or digital print options at One Stop Mail to customize your message, as well as our expert design services to help make sure you stay on top of your competition in the mailbox.   

The Value of Repeat Gym Postcard Mailings 

Fitness postcards Work big printer webYou don’t want prospects to only visit your gym once, so why would you only mail to them once?

In the direct mail advertising world, it’s important to market constantly and consistently.  Salesforce notes it takes six to eight touchpoints to drive a buying decision. 

I know when I try out a new gym and take advantage of a few free workouts, my first stop isn’t at the bench press, it’s to a representative to talk through my needs. That’s a touchpoint.  Direct mail marketing is no different and the most cost-effective way to attract new members is fitness postcards mailed multiple times.  We highly recommend at least three to four touchpoints through the mail over a nine-week period, minimum. Again, utilizing cost-efficient list and data services, high-quality printing, and quick turnaround times extends your budget.

Need to Fill a Class? Send Fitness Postcards Today

Driving membership traffic is always needed, but keep in mind your postcard must stand out with dynamic images, new membership offers, and relevant information about fun classes. Let the professionals at One Stop Mail help you design an eye-catching postcard that will fill up those classes. We can also help you highlight personal trainers, or new equipment, or the gym facilities that set you apart from the competition.

Start a Campaign with Fitness Postcards with One Stop Mail

Pump up your membership numbers today by speaking with one of our direct mail experts.  Highlight your great classes and membership offers to get people off the couch and into your gym. There is no better way to attract more business than fitness postcards in a direct mail campaign to get your neighbors motivated and in front of your sales reps. Contact us or call 602-233-3003 and talk to one of our experts today!

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What Goes into Direct Mail Advertising Costs

Replenish customers who’ve left! A direct mail marketing campaign gets you a steady flow of new customers. Discover how to calculate and compare costs vs. results to get the best results.

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More Possibilities in Direct Digital Printing, Part 3

Welcome back!  This is part three in our series of articles highlighting some of the less-known or less-often used products that can be produced with direct digital printing services.  (Here are Part 1 and Part 2 if you missed them.)

There’s no need for more buildup; let’s just get right into more great ideas for integrating digital print into your marketing and outreach!

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Digital Printing Service Ideas

More Possibilities In Digital Printing Services, Part 1

AD_E_combo_01 digital printing service ideas
It’s easy to neglect real-world advertising and outreach when there are so many new and trendy ways of engaging in e-marketing.  However, while electronic media have gotten all the press, digital printing service options have been continuing to get ever-better.

Digital printing now offers numerous new options for getting your message out, and physical media is still one of the most effective forms of local outreach you can engage in.  So, we wanted to write a few blogs highlighting some of the lesser-used forms of printed marketing, in hopes of giving you new ideas for your local campaigns.

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