There’s a very common misconception about the history of advertising, and that’s the idea Arron Montgomery Ward created direct mail catalogs. While Ward was a pioneer, he was far from the first.
Welcome back! This is part three in our series of articles highlighting some of the less-known or less-often used products that can be produced with direct digital printing services. (Here are Part 1 and Part 2 if you missed them.)
There’s no need for more buildup; let’s just get right into more great ideas for integrating digital print into your marketing and outreach!
It’s easy to neglect real-world advertising and outreach when there are so many new and trendy ways of engaging in e-marketing. However, while electronic media have gotten all the press, digital printing service options have been continuing to get ever-better.
Digital printing now offers numerous new options for getting your message out, and physical media is still one of the most effective forms of local outreach you can engage in. So, we wanted to write a few blogs highlighting some of the lesser-used forms of printed marketing, in hopes of giving you new ideas for your local campaigns.
Welcome back! This is Part 2 in our ongoing series exploring many of the lesser-used options in marketing when businesses uses a digital printing company. (You can find Part 1 here.)
Digital printing has revolutionized print marketing in many ways, as well as re-energizing some older forms of advertisements which had previously been seen as passe‘ thanks to the outdated technologies behind them. However, with today’s digital print options, there’s a new world of options for reaching out through printed mediums.
So, we have some more ideas you might be able to employ to kickstart your local marketing campaigns.
When it comes to holiday marketing, it’s time to start planning for it. The Holiday season – starting with Black Friday and continuing through New Years – is prime retail season for everyone, and you should focus your budget on proven direct marketing tactics.
Direct marketing via postal mail can still have a vital role to play, especially for smaller shops looking to compete with the “big box” stores in town. Creative, interesting, and engaging holiday marketing materials will help ensure people remember you, no matter what Macy’s has on special.
One of the most contentious issues in marketing today is the issue of privacy, especially in regards to data-gathering. A recent Pew Poll showed significant across-the-board concerns about the amount of private information that’s getting into the hands of business, and this is undoubtedly affecting customers’ attitudes towards companies and targeted direct mail campaigns.
Direct mail is still one of the most popular, affordable, and effective forms of marketing available… but you need to catch people’s attention quickly. 44% is never opened, and most of that boils down to a failure of presentation and not using well-known direct mail tips.
When consumers are time-pressed, your direct mail needs to immediately grab their attention and become the first thing they open.
You may think the advantages of direct mail might seem like last century’s marketing, but it’s not!
Despite all the advances in digital advertising in the previous decades, good old direct mail is still one of the single most effective and cost-effective marketing options available for local outreach. Physical mail never went away, and it’s still one of the most-used communications methods in the country.
If you haven’t thought about direct mail lately, here are a few things you might want to know about just how effective it still is!
One common mistake we see when an organization embraces direct mail is creating only one piece of mail for a given campaign. Sure, a little mail marketing is better than none, but it’s not the most effective method to develop successful direct mail campaigns.
Mailbox marketing can be a rewarding way of building brand awareness and engaging your leads via multiple types of messaging. Since virtually everyone checks their mailbox once a day, it gives you ample opportunity to put your brand in front of people… and in a format that’s separate from the distractions of nonstop electronic advertisements.
If you are familiar with the ins and outs of direct mail, then you have probably heard of variable data printing services. Variable data printing is on-demand printing in which components of the printed copy, such as text, images, and other elements, are changed from piece to piece without slowing down the process. This enables marketing teams to create highly personalized direct mail pieces, which can be a game-changer for your business. Here are five reasons why you should consider using variable data printing services for your next big marketing push.
More Bang for Your Buck
First and foremost, the greatest benefit you can reap from using variable data printing is getting a better return on investment (ROI). With greater personalization, response rates should be higher, putting your money to better use in comparison to other marketing approaches.
And if you are thinking that the internet is where all the action is at, think again. Interestingly, 66% of Millennials are more likely to use a voucher if they have a physical copy, with 36% of people under the age of 30 saying they look forward to checking the mail every day. Direct mail is still a big player in the marketing world. Coupled with the personalization offered with variable data printing services, it is an invaluable tool to have in your pocket.
Integration with Online Marketing Campaigns
Most marketing strategies conducted by businesses utilize multiple channels to improve their effectiveness so that they do not put all of their eggs in one basket. You can take personalization to the next level with custom QR codes and personalized URLs. Integrating variable data printing with an internet campaign is an effective way to get more engagement and response with your marketing campaigns.
Personalization Does Not Mean Slow Turnaround
When many of us think of personalization, we worry about how much time will have to be put into building the campaign for each individual we are targeting. But as we have mentioned before, variable data printing offers the ability to personalize without slowing down the process. Time is money, but variable data printing will provide a quicker turnaround than you might expect.
Segmentation on A Larger Scale
Variable data printing yields you the opportunity to take your data segmentation and apply it directly to various marketing pieces. You can target an individual based on their purchase history, their interests, age, and many other indicators that detail what kind of things a person will be interested in. Increasing your marketing campaign’s relevance to a particular individual will resonate more than with something that is more generic or not as personalized.
Tracking is Easier With Variable Data Printing Services
Tracking the response rates and other data metrics is much easier with variable data printing. Marketers have to constantly interpret data to formulate conclusions about customers to improve and curtail campaigns. By making it more personalized with QR codes and personalized URLs, you can track the response rates of your target audience much more clearly than with other strategies.
With variable data printing services, you can nurture current and new relationships with customers by acknowledging their uniqueness rather than grouping them into a more generic group. This will not only make them feel valued, but also set them up to have greater brand loyalty. Find out how you can foster long-lasting customer relationships through variable data printing with One Stop Mail.
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Tempe, AZ 85281
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One Stop Print & Bulk Direct Mail Services
“One Stop Mail has been our absolute go to for large scale mailings. We love how professional and quickly they respond to our business needs along with top quality printing and reproduction. Highly recommend!”