Top 3 Things Everyone Should Look For In A Direct Mail Company
Sifting through all of the direct mail marketing companies out there can be time-consuming. How do you determine if one is better than the other? Keeping these three key criterion top of mind will make sure that you can pick the best company that will meet your direct mail marketing needs.
They Have A Track Record of Success
This is a key indicator if a company is even worth pursuing. More often than not, you can usually see what sort of clients they have worked with in past on their website. Even if you do see them on their website, one of your first questions should be: what sort of clients have you worked with in the past and what results did you generate for them? This is the first hurdle that they must jump over successfully to garner your attention.
They are Reasonably Priced
Only you know what sort of budget you have to work with. That is why price should be one of the key things you ask up front. That way you aren’t surprised later down the road when you think you have found your ideal direct mail company.
You should also consider what you will be getting for your money. One of the things that One Stop Mail offers their customers is variable data printing, which is a cost-effective way to cater each direct mail piece to a specific individual. In this day and age, personalization is the name of the game. At the end of the day, you want to make sure your buck is going towards real results.
They Understand Your Needs
One of the simplest yet important things a direct mail company should do for you is to not only grasp your unique circumstance but also back up that understanding with a solution. They must be willing to work with you to develop strategies, test them and measure outcomes, and make changes to optimize results so that they can gain bigger, better sales for your business. Your own situation will require “unique strategies,” so make sure that you are not only explaining everything clearly but they are taking in what you are saying.
Choose Wisely and Expect Fine Tuning
If you think you have found the best company for the job, don’t expect magic overnight. Direct mail marketing, and really, marketing in general, requires a bit of trial and error. Many people get uncomfortable with this because they don’t want their money to be wasted. But the fact of the matter is your money is not being wasted. It is being used to find the most successful areas to target so that you don’t get lukewarm results. The only way to do this is to test and analyze the data. If you have done your direct mail company research well enough, you should not have anything to worry about.
If you’re looking for a direct marketing company with experience in all aspects of direct mail, including mail lists, quality printing and graphic design, is committed to your success and is reasonably priced, you don’t have to look any further than One Stop Mail. We’ll get to know your goals, your audience and do all that we can to help you achieve your goals. Call us at 602.932.7984 or send us a note.