Variable Data Printing Matters: According to a recent study, 59% of shoppers say personalization was a purchasing influence
Salutations
Variable Data Printing Boosts Return on Investment
Variable data printing (VDP printing) allows you to make a mass mailing more personal, so you can reach each recipient with a message that is more meaningful to them. According to a recent study, 59% of shoppers say personalization was a purchasing influence.
The same Infosys study says that consistent high-quality direct mail that is personalized offers higher returns than a generic mail campaign.
The Next-Level of Customization
Variable data mail gives you the power to speak to each segment or list of customers in a way that is meaningful to them.
Marketers typically have a couple of mail lists – current customers, prospective customers, and a master list with a mix of both.
The prospect’s list may be made up of homeowners that are within 25-miles of the business. Within that area, the residents have many more characteristics – homeowners vs. renters, middle-class salary vs. higher salary, two-salary households vs. single, children in the house, and more. Variable data mailing allows you to send highly customized content specific to each group of potential customers.
Variable Data Printing Examples: A contractor can offer a 10% spring cleaning discount on exterior paint to the residents in the housing division with homes that were built in the 1990s. Or, residents in the division with homes built in 2017 may respond to window treatment upgrades because their exterior paint is still fresh.
How VDP Printing Helps
What is Variable Data Printing (VDP)? This digital printing technology allows you to customize the bulk direct mail that you send to your mail list recipients. You can print the name of the recipient on each postcard, newsletter or letter that you mail, allowing you to send thousands of personal messages.
Pinpoint Your Focus to Boost Your Opportunities for Success.
A variable data printer can change virtually hundreds of elements on your bulk mailing – from the offer to the call-to-action, image or colors – any element can be adjusted to better match a specific demographic.
This level of specialization used to be available to only very large organizations with thousands of bulk mailings for a large sum of money. Fortunately, now even smaller organizations can segment their marketing with personalized printing through VDP.
Variable Data Printer Technology Pays Off
This method utilizes a variable data printing software to change out different segments of the mailer. The personalization areas can be the addressee, primary offer, a specific paragraph or sentence.
Specific targeted marketing efforts can include a different image or background color that can be swapped out to match each neighborhood’s high school team colors. Variable image printing and targeted colors may be effective for a sporting goods store or t-shirt manufacturing.
Our Direct Mail Pros are in Your Corner
Even if you don’t have a professionally designed mail campaign or targeted mail list, One Stop Mail can create a campaign, provide targeted lists and distribute your campaign. Our designers can create attention-grabbing designs that stand out in any mailbox.
And, our mail list services are ready to fulfill your data services and mail list needs to help you succeed in your market. When you’re ready to increase your direct mail results with the help of a variable data printing company, turn to One Stop Mail.
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