How Do You Combine Online Ads With Direct Mail?
LIFT matches the zip codes used for your direct mail campaign with online users so you can tailor and repeat your message to the exact consumers you’re targeting. Add to that the tracking and measurement provided and LIFT adds a level of data intelligence that’s unmatched in marketing. Track things like visits to your website and what actions potential customers take on your site all in one dashboard. Measure the success of your campaign on a LIFT dashboard.
- Select consumers to target – You can target users based on demographic information like their address or by their consumer behavior like new homeowners or just moved.
- Design ads & print mailers – Determine your integrated marketing messaging and graphics for both your online ads and your direct mail pieces.
- Mail & target – Send your direct mail and begin targeting those same users online for maximum message saturation.
- Track & repeat – Track your results and update your tactics in successive rounds of digital direct mail strategy.