Variable Data Printing Boosts Your Bulk Direct Mail Results
The best way to create a connection with your target audience is by speaking to them directly. There is nothing more personal than speaking to and making eye contact with your customers and prospects. While it’s impossible to make a face-to-face connection with all of your prospective customers, variable data printing can help you get closer.
Variable Data Printing Matters: According to a recent study, 59% of shoppers say personalization was a purchasing influence