Direct Mail Blog & News From One Stop Mail

Successful Direct Mail Campaigns Create Brand Recognition

October 19, 2019

Brand recognition creates the foundation for all marketing, especially successful direct mail campaigns. By developing multiple messages that represent your business and its products and services, you are providing multiple touch points for prospective customers to engage with your brand. Discover how a direct mail campaign keeps you in front of your audience and provides buyers multiple reasons to say, "Yes." to your offers.

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Leverage Behavioral Science to Improve Your Direct Mail Response Rates

December 4, 2018

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Everyone wants to improve their return on investment for the investments they make in acquiring new customers. That's especially true for direct mail response rates. After creating the concept, look and feel of a direct mail campaign, then paying for the printing and mailing, it makes sense that you want a positive return on your effort and cost. Leverage behavioral science and data to get a better return on your next campaigns. Read on to learn more.

Top 7 Direct Mail Statistics You Can Use

September 26, 2017

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The results are in and these are definitely direct mail statistics you can use -- and should use. Despite a proliferation of technical advances, the numbers show that audiences still respond to direct mail, which makes the ROI worth the effort. What data aalysts have found is an increase in response rates year-over-year through 2017 and that prospective customers prefer colorful mailers that are customized with their name. Learn why your marketing campaign should still include direct mail.

5 Reasons You Should Use Variable Data Printing Services

September 7, 2017

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If you are familiar with the ins and outs of direct mail, then you have probably heard of variable data printing services. Variable data printing is on-demand printing in which components of the printed copy, such as text, images, and other elements, are changed from piece to piece without interrupting the printing process. you can nurture current and new relationships with customers by acknowledging their uniqueness rather than grouping them into a more generic group. This will not only make them feel valued, but also set them up to have greater brand loyalty.

Proven Direct Mail Campaign Examples – Define The Best Target Market

August 24, 2017

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Successful direct mail campaign examples result in the right message being delivered to the right audience so they can act on the right product or service offer for them. One way to ensure success is to plan before you launch a campaign. And, identifying the right target market will not only result in great ROI, but it will allow you to re-market to that audience so you can continue to have on-going success. Read on to learn more.