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Crafting Irresistible Direct Mail Offers to Convert Prospects

July 27, 2017

Marketing is all about presenting an offer to prospects and customers that entices them to act. There are key steps to creating direct mail offers that are irresistible that start with putting yourself in your customers' shoes and call out the solution or benefit that makes them want to buy. And, don't forget to highlight reviews from satisfied customers if you want more satisfied customers!

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How to Pick the best Direct Mail Company: A Checklist

July 11, 2017

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Marketing is one of the key activities businesses engage in to bring revenue into the organization. Selecting the best direct mail company ensures you get the results you need. Don't guess -- know the top five characteristics of the best direct mail company to be sure to get your money's worth.

Making Data-Driven Decisions To Improve Your Direct Mail Campaigns

June 13, 2017

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The best way to improve the results of your direct mail campaigns…

Using Variable Data Postcards For Customer Reminders

May 30, 2017

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Thanks to variable data postcards, you can push out custom-tailored printed reminders much more efficiently and affordably. Personalization is the name of the game if you want to establish relationships with your customers. Although VDP tends to be more expensive, the benefit of creating deeply personal marketing materials tips the scale in its favor. Consider how VDP can help build more powerful relationships with your customers, and how it can increase repeat business by targeting buyers' preferences.