Pros and cons of direct mail printers

Why A Mailing House Is Better Than A Printer For Direct Mail

Direct Mail Printers vs Mail Houses

Running a successful direct mail campaign requires more than an idea and a mailing list. To get your campaign into the mailboxes of prospects it takes graphic design, a curated mailing list, a quality printer, and a marketing strategy to tie it all together. Then you need a way to track and measure it all to know what worked and what needs improvement.

As a business, handling everything it takes to get a direct mail campaign off the ground can be overwhelming. Luckily, you can choose from several business partners to get the job done, including direct mail printers and mail houses. While it’s true that most direct mail printers offer some mailing house services, and most mail houses offer printing services, that doesn’t mean they are equal.

So, is there an advantage to choosing one over the other? Yes, there are several and we’re going to talk about the top four reasons you should partner with a full-service mail house for your next direct mail campaign.

Notebook with information about direct mail campaigns, and process for campaigns

Why You Should (Almost) Always Choose a Mailing House

Exactly what is a mail house? A mail house, or mailing house, acts as a one-stop-shop for all your direct mail needs. They print your materials, handle the mailing process through the United States Postal Service (USPS), obtain viable mailing lists for your campaign, and track campaign results. In many ways, mail houses become a temporary team member, helping your company execute on your direct mail campaign ideas.

A direct mail printer may offer services that appear similar at first, but in reality, their expertise centers on the printing process. While having quality printed materials is important, it means very little if you can’t get those materials in front of the right people. On the other hand, a mailing house not only prints your materials, but has expertise where it matters most – getting your campaign into the homes of prospects.

Mail houses have industry-tested strategies and tactics designed to make your direct mail campaigns successful. When you add it all together, it’s easy to see why mailing houses are usually the best option for businesses. Still not convinced that mail houses are the best choice? Let’s look at some of the specific ways they excel compared to direct mail printers.

Direct Mail Automation

 

One of the key benefits of working with a mail house is direct mail automation. This streamlines and automates some of the more tedious aspects of your direct mail campaign. The end result is a hassle-free experience with no time wasted on the logistics of mailing thousands of pieces of mail. It also reduces the cost of direct mail campaigns, stretching your marketing dollar.

Better Mailing Lists

Another advantage of working with a mailing house is having access to, and help with, mailing lists. Experts agree that direct mail is a viable part of a multichannel marketing strategy but it only works if your mail ends up in the right hands. This requires a good list but you also have to understand mailing list options and select the best one for your campaign. A mailing house has a great deal of experience with lists and can help you make choices that set the stage for a successful campaign.

Board with arrows that point to efficiency, cost, and speed

USPS Address Verification

Mailing houses help ensure that you’re sending mail to updated and accurate addresses by verifying them through the USPS address verification system. This helps your campaign materials get to the right people, but it also saves postage and printing cost by reducing the risk of undeliverable mail. Direct mail printers generally have less experience with this, so you may spend money sending your campaign materials to bad addresses.

Optimized Campaigns

Mail houses have specialized knowledge and experience tracking and measuring the success of direct mail campaigns. This means you don’t need to have a direct mail expert on your team to leverage direct mail in your marketing efforts. The right mailing house can help you launch, optimize and evaluate the success of your campaign. They can even confirm delivery and help mitigate postage price fluctuations by finding ways to reduce costs, such as bulk mail discounts.

While a direct mail printer may have considerable printing knowledge, they may not have all the tools you need for your campaign to be a success. This makes choosing a mailing house a smart decision for your business, especially if you have a small marketing team, limited direct-mail experience and are budget-conscious. Not only will a mailing house print your campaign materials, but they can also deliver those materials to high-value prospects and offer insight and guidance along the way.

Full Service Mail House

One Stop Mail is more than just your average mail house- we are a direct mail marketing partner. The experts at our full service mail house are here to help with your direct mail campaign from start to finish. We will help you find the right mailing list to meet your goals, create customized direct mail designs, personalize your mailers with variable data printing, and mail your pieces in an efficient and timely manner.

If you have questions about direct mail campaigns, how to leverage the services of a mailing house, or how One Stop Mail can help improve your campaigns, call (602) 233-3003 or drop us a line today.

Mailbox with nonprofit mail postage

Amplify Donations with Direct Mail Nonprofit Postage Rates

As part of a nonprofit organization, you work hard for donations and do everything you can to wisely use every donated dollar that comes in. One way you can wisely use donations and maximize the efficiency of your campaigns is to send direct mail at discounted nonprofit postage rates.

Qualifying nonprofits can save up to 60% on postage. In addition to saving money with reduced postage rates, nonprofit direct mail can increase engagement, grow your donor list, and boost the success of your fundraising campaigns.

Easily Apply for Nonprofit Postage Rates

If you don’t already have a nonprofit postage permit, applying is simple. If you work in any of the following types of nonprofit organizations, you are eligible for the discounted rate:

  • Agricultural
  • Educational
  • Fraternal
  • Labor
  • Philanthropic
  • Religious
  • Scientific
  • Veterans
  • Some Political Committees

All you need to do is fill out this form (PS Form 3624) and submit it to the USPS. Please note, you might have to attach additional paperwork to the form including tax documents.

If you have a large bulk mailing project coming up soon—for instance, you are preparing to send out some direct mail for your church or for a fundraising campaign—you can go ahead and fill out the form now and send the mail at the regular price. Then once you are approved for your nonprofit postage permit, you can apply for a refund.

To help expedite the process, or if you need assistance along the way, you can also work with a nonprofit direct mail pro.

Nonprofit donation form sent via mailMaximize Donation Dollars

With nonprofit postage rates, you can save up to 60% on postage, ultimately saving your organization hundreds or thousands of dollars. To get an idea of how much you will pay, first read the nonprofit mailing rules to make sure your direct mail piece qualifies, and then enter your mailer information into the USPS postage calculator. The calculator will quickly give you a chart with prices.

Stretch your donation dollars even further by partnering with a direct mail company and using their imprint indicia as opposed to manually applying pre-canceled nonprofit stamps. The indicia is printed on your mailer during the initial printing saving time and money.

Additional savings may also be available if your mailers are all going to the same area code or even neighboring area codes. Get mailing lists based on your ideal donor in specific locations to maximize your savings.

Adult couple looking at nonprofit mailReach Ideal Donors with Acquisition Lists

Send your nonprofit direct mail to your ideal donor using acquisition lists. These mailing lists are typically rented through a direct mail company that helps you find the best lists to meet your organization’s goals. You can get mailing lists based on recipient:

  • Age
  • Gender
  • Income
  • Previous engagement with nonprofits
  • And more!

Targeting like-minded donors using acquisition lists can amplify your nonprofit savings even further. By sending mailers to the “right” people, you increase engagement, response rates, donations, and ROI.

Engaging Nonprofit Mailers

Build your fundraising campaign around a mix of mailers including postcards, personalized letters, event invitations, organization information, etc. Concise, easily scannable postcards can be sent at a very low cost. Include QR codes on postcards to increase engagement and direct recipients to your website or donation platform.

Letters sent in large envelopes, or flats, demonstrate value and importance and often have higher engagement rates. The larger size gives you the space to describe the purpose of your organization, how you use donations, and share success stories.

Fortunately, the nonprofit permit also allows you to send larger pieces at the discounted rate. You can send mailers weighing up to 3.3 ounces compared to 1 ounce for the regular first-class rate without increased postal fees.

You can also increase engagement by personalizing direct mail with the recipient’s name and a custom message and by making it easy for recipients to engage with your organization and send donations. Consider direct mail that includes:

  • Buckslips
  • QR codes
  • Donation forms and envelopes
  • Perforated tear-offs to subscribe to newsletters or request more information

Pile of nonprofit mail for donations

Work with a Direct Mail Company for Fundraising Campaigns

At One Stop Mail, we are happy to work with nonprofit organizations and help make any and all mail-related processes go as smoothly as possible. We understand how busy you are, and we are proud to help streamline mailing processes that will save you and your nonprofit time, effort, and money.

We can benefit nonprofits in a number of ways, including:

  • Offering access to targeted direct mailing lists.
  • List and data cleaning.
  • In-house designers for eye-catching mail pieces.
  • Variable printing for more personalized mailers.
  • Experience dealing with the United States Postal Service, including the USPS nonprofit application.

Reach out to the experts at One Stop Mail to learn how to get started!

One Stop Mail Real Estate Farming trends

Real Estate Farming With Direct Mail Tips & Tricks

Real estate farming is an effective strategy to prospect and develop a steady source of home buyer and seller leads by establishing yourself as “your neighborhood’s realtor.” A successful real estate farming strategy should result in at least 30% of the sales within your targeted area. To successfully geo-farm real estate you must consistently be in contact with the members of your target community. This is where direct mail can elevate real estate marketing efforts.

We know that direct mail works. It outperforms digital mail marketing channels by 600% according to the Direct Marketing Association Response Rate Report. They found that 70% of people believe direct mail is more personal and nearly 50% of people keep direct mail for future reference. As a result, 4.9% of direct mail recipients will buy from that company. This level of contact and response rate is necessary for geo-farming real estate to work.

Real Estate Postcards Vs. Flyers Vs. Letters

The ideal real estate farming strategy combines a mixture of postcards, flyers, and letters. However, the real backbone of your campaign is real estate farming postcards. These should be sent twice per quarter and give a snapshot of the market in your target area. This also includes on-demand postcards to send when a home has been listed or sold in your area.

Flyers and real estate door hangers are a great opportunity to advertise open house events and give more detail about your real estate business like the number of active listings, average sale prices, your number of monthly sales, etc.

Real estate farming letters should be sent quarterly. This is an opportunity for you to discuss what is happening in the community and give your audience a more detailed look into the market with more space for thought and analysis.

Of these types of direct mail, postcards are the easiest to produce and the most profitable, costing only a few cents to print and mail. Postcard content is more visual and attention-grabbing. According to the DMA, postcards also have the highest open rate as well as other advantages.

Flyers still use a visually focused design while providing more informative content. Although letters are more text-heavy, they can also be more personal and deliver useful and engaging content. The cost of direct mail varies, anywhere from a few cents to a few dollars per piece depending on the volume, type of mail, size, design, personalization, and more. All types of direct mail have a high ROI, with letters showing an impressive 112% ROI.

Real Estate Farming With Direct Mail

Direct mail should be a central component of your real estate farming strategy. It does require some planning and a thoughtful approach, but the results are well worth it, and the process can be broken down into five steps.

One Stop Mail Real Estate Farming neighborhood aerial view

  1. Choose your neighborhood. Research the macro trends, demographics, and community activity of several different areas to find a place with healthy demand and where homes are actively being listed for sale. Ideally, you should choose an area close to where you live that you are familiar with. The area you choose to target should be 500 homes or less. The exact size will depend on your budget and goals. Bigger isn’t necessarily better when it comes to farming. What makes farming effective is that you’re targeting a specific set of homes with a specific message that is relevant and speaks to them directly.
  2. Find a target market within that area. To make your farming strategy even more effective focus on a specific group of people within your areas such as young families, middle-aged professionals, retirees, first-time home buyers, move-up buyers, or downsizing sellers. Really think about what the people in this area have in common.
  3. Plan your direct mail content. Real estate agents who successfully farm neighborhoods deliver consistent value to homeowners. Your direct mail should convey that you are the expert when it comes to buying and selling homes and living in the community. Consider what information would be useful to prospective clients, what type of direct mail you’ll send, how often you’ll send it, and how you will keep your brand consistent across marketing channels. You can increase engagement and integrate direct mail with digital marketing by including a QR code on your mailers that directs recipients to your website or a market report.
  4. Track your results. Include elements in your direct mail that allows for tracking to measure the effectiveness of your campaign. This could include: a QR code linked to a lead form or a campaign-specific landing page, call tracking phone numbers, unique promotional codes, etc. Then attribute leads in your CRM and promptly follow up.
  5. Start your real estate farming program with direct mail! Real estate farming is a long-term game. To be successful, direct mail should be sent regularly and the message should be consistent.

Real Estate Farming Postcard Ideas

When it comes to ideas for real estate direct mail messaging, there are some do’s and don’ts you should be aware of. Some things you SHOULD do are:

  • Respect seasonality. Fewer people buy and sell homes during the holiday season. Families tend not to uproot their children during the school year. Other seasonal trends depend on the location. For example, warm-weather cities, like Phoenix, experience a snowbird effect when people relocate or buy a second home for the winter months.
  • Provide informational value. What do potential clients want and need to know? Share information like the number of active listings in your area, the number of homes sold, and average sale prices. If you are advertising a home for sale or an open house, describe the home and provide basic details.
  • Show your expertise and experience. Offer neighborhood tours or provide a list of the best pizza places to show that you’re a local expert. Share a professional success or the number of homes you’ve sold this year to demonstrate your experience.One Stop Mail Real Estate agent hosting barbecue

On the other side, you should AVOID being hyperbolic. Excessive exaggeration can breed distrust and skepticism. Don’t send too many communications. This can be annoying or come across as pushy. You should also avoid sending the same postcards or mailings multiple times. Keep your content fresh, relevant, and interesting!

When it comes to designing your mailers, use various types of direct mail including postcards, flyers, door hangers, and letters. Be sure to include engaging images like your photo and pictures of homes for sale. Also make certain that the text is scannable, easy to read, and your contact information is easily found.

Above & Beyond Geo-Farming Strategies

In addition to your direct mail campaign, there are other real estate farming techniques that will help position you as the area’s go to realtor. Attend city zoning and council meetings. This will help you identify the concerns of the community. Participate in community events like cook-offs, block parties, and fundraisers.

You could consider offering free consultations to your neighborhood’s residents. Establishing a relationship and providing guidance and helpful information increases the likelihood of them choosing you as their realtor.

If you can, a farm close to your home. Making connections will be easier, you will be more relatable to your clients, and you are knowledgeable about the area. Reports show that 74% of home sellers said an agent with local or neighborhood-specific knowledge was important in helping them choose an agent.

Establish yourself as “the local realtor” with an engaging and cost-effective direct mail campaign. Reach out to the experts at One Stop Mail to learn how to get started!

One Stop Mail Healtcare Messaging Mailing List

3 Do’s & 3 Don’ts Of Healthcare Mailers & Messaging

If you have a healthcare business, you know the value of healthcare mailers as part of your holistic healthcare marketing strategy. However, there are certain things you can do to maximize the impact of healthcare messaging in the mail. Healthcare advertising isn’t as straightforward as traditional products or services, there are several nuances and guidelines you should know. Here are some marketing tips, 3 do’s and 3 don’ts for anyone using direct mail marketing for healthcare-related services or products.

DO Leverage Targeted Lists Most Relevant To A Condition

Have you utilized targeted lists in your healthcare marketing plan before? If not, this is an excellent way to make sure you get the best return on your investment. We have a few blogs about how to get an effective list.

schedule mammogram

Healthcare needs can be very broad or very niche, depending on your service or product.

A broad tactic is sending out flyers about a new dental office opening in a specific neighborhood, while a niche list is important if you are looking to advertise a certain treatment for a specific illness or condition.

Broad lists can be narrowed down using:

  • Location (Example: Proximity to a new office, or an office accepting a new type of healthcare plan)
  • Age (Example: A dentist office specializing in cleanings for children)
  • Gender (Example: Mammograms)

Niche lists should be relevant to a specific medical condition. For example:

  • Diabetes prevention
  • Hormone imbalances
  • High blood pressure patients

DO Use CTA’s For Appointments Or Calls On Patient’s Terms

All marketing messaging needs a clear CTA, or Call to Action. For healthcare messaging, this means leading the potential patient to create an appointment.

Contact methods can include a:

  • Phone number
  • Website
  • QR code
  • Email address

Putting the CTA in an obvious spot means that the mailer can be saved for later reference, and appointments can be made on the patient’s terms.

It is important that the reader has a sense of urgency and doesn’t toss the mailer in the trash, but instead saves it for later. Messaging like, “Appointments filling up, don’t wait!” or “Limited spaces available, call today!” are good CTAs.

DO Demonstrate Expertise To Prospective Patients

Part of healthcare direct mail marketing is building trust with patients. A great way to do that is to show your expertise. Longevity of practice in the community or of a particular product is a great lead-in. National or local awards or certifications prove results and expertise, so should be highlighted on mailers.

Several letters with medical messaging

You also need to prove a point of difference to set you apart from your competitors. A specific expertise typically not shared by your competition is a good start. Include any other relevant practical information that would help potential patients choose you.

DON’T Be Alarmist With Medical Messaging

Keep in mind that health-related issues are stressful for everyone. Don’t take this as an opportunity to alarm or scare potential patients! Focus on messaging, and:

  • Assure rather than alarm
  • Avoid “should” type messaging
  • Treat it like an opportunity – not a burden

Don’t list the statistics of a condition unless it’s in a positive light. For example, “This many people benefit from earlier treatment”. You want potential patients to feel safe and comfortable, and let them know that they can reach out with questions at any time.

DON’T Use Too Much Jargon

Jargon is technical language and it can be confusing to people who are not heavily involved in your industry. It can be especially confusing when using medical terms related to conditions or treatments. Avoid long, hard-to-pronounce, or unfamiliar terms.

DON’T Ignore Seasonality

Depending on your practice, certain times of the year may be better or worse for investing in healthcare mailers.

Pay attention to your industry’s seasonal trends. Send your healthcare messaging leading up to and in the heart of the busiest times of the year for your office or product. For things such as dental appointments, remind patients to book early, before school breaks fill up with other activities. Routine physical exams and vaccinations are best (and sometimes necessary) before school starts.

Certain procedures are more easily done in different weather, which varies based on your location. For instance, the Midwest has a lot of snowstorms in winter, while the Southern states can be hit with heat waves, floods, and power outages in summer. Keep these things in mind when encouraging patients to come in at certain points during the year.

Healthcare personnel

More About Healthcare Messaging

Do you have questions about how to get a healthcare mailer into production? Our team can handle every step of the process, from conception to mailing! Read more about using direct mail to serve your healthcare patients here. Contact us for a quote today!

person scans direct mail QR code

Quick Guide: Direct Mail Postcard with QR Code

Digital technology has become integrated into most aspects of our lives, and direct mail is no exception. As a result, the modern consumer expects interactive marketing that provides easy access to information and the ability to quickly take action that the digital world provides. A postcard with a QR code can help effectively blend the benefits of both offline and online marketing for direct mail.

QR code use rose dramatically in 2020 in response to the Covid pandemic, and they continue to grow in popularity as both businesses and consumers realize their benefits. Globally, QR code scans quadrupled in 2022 and the US has the highest QR code use rate.

This quick guide will explain how QR codes blend offline and online marketing, increase customer engagement, provide valuable customer data, and boost the success of direct mail campaigns.

How To Set Up And Use QR Codes For Direct Mail

“QR” stands for “Quick Response.” These QR codes are essentially advanced barcodes that can store a lot of information and are accessible using a smartphone’s camera feature. QR codes are incredibly easy to set up and use. The general process involves 3 steps:

  1. Create a landing page for what consumers will see upon scanning the code
  2. Generate a QR code
  3. Link the URL for the landing page to the QR code

There are many free QR code generators online that will create a QR code linked to the URL you enter. This can typically be done all in the same software. Some generators can even create codes in a variety of colors, shapes, unique patterns, and include your logo.

After it has been generated, you can print the QR code on envelopes, postcards, or any direct mail marketing materials to engage consumers and give them a direct link to information and/or services.

Use Direct Mail QR Codes To Engage Your Target Market

QR codes are action-oriented, and you can use them to better engage your target market. Codes can be linked to practically any digital location. Scanning the code can allow your customer to:

  • postcard with QR codePlace an order
  • Collect a special digital coupon
  • Add events to calendars
  • Follow a social media page
  • Set pins in navigation apps
  • Enroll in a rewards plan
  • Schedule an appointment or service
  • Leave customer feedback or reviews
  • Contact your business

To create effective direct mail QR codes, be creative in how you engage with consumers and provide real value. If consumers don’t get value from scanning, why would they engage? A code that simply links to your business homepage doesn’t provide an incentive to engage with your business. Provide access to an exclusive online sale available only with the QR code. Offer previous customers a 10% off coupon if they follow the link and leave a review.

Don’t forget to pair your QR code with a compelling call to action!

Postcard with QR Code Delivers Customer Data That Aids Marketing

A postcard with a QR code not only adds value and convenience for customers but also provides valuable customer data that aids marketing efforts. When generating a QR code, there is a choice between static and dynamic codes. Dynamic QR codes are best for business purposes because they can be edited at any time and they provide more data.

When consumers scan a postcard QR code, it lets you know:

  • Location
  • Device type
  • Date
  • Time
  • Number of scans

QR code on direct mail postcardWith strictly offline marketing, you can estimate the reach and engagement levels of direct mail, but the addition of QR codes gives you more accurate data. This allows you to see how effective a given campaign is within specifically targeted locations.

There are additional services that can provide even more consumer data such as demographics, contact information, and order history. A QR code can also be used to gather additional data by directing customers to landing pages where they fill out forms to redeem coupons or join rewards programs.

Data provided by QR codes can assist with lead generation, optimizing marketing campaigns, and improving ROI for your marketing efforts.

Blend Online & Offline Marketing With QR Code

Not only is QR code direct mail cost-effective, but it blends offline and online marketing methods, increasing the efficiency and success of marketing campaigns. For example, you can create special online offers that are only available with the postcard QR code, utilizing both online and offline methods.

Businesses in any industry can use QR codes to:

  • Increase brand visibility and website traffic
  • Supply additional information on your offerings (outside the limited space of the direct mail postcard)
  • Direct consumers to specific webpages
  • Provide easy and quick access to your offerings

This blended marketing method also offers users value and the convenience of interacting with your product or service on their personal device.

If you’re interested in stand-out, customizable, cost-effective direct mail marketing services, reach out to One Stop Mail and learn how we can help!

Private Schools Science Exploration looking at worm

4 Tips for Direct Mail Marketing to Parents for Private Schools

Parents are bombarded daily with digital marketing advertisements. Between email, social media, commercials, etc. it can become overwhelming. The average person receives over 100 emails every day! While people’s inboxes may be flooded, their mailboxes are less so, with an average of only 16 pieces of mail received each week. This makes direct mail marketing efforts highly effective.

Parents do not have time to open, let alone read, all those emails, reflecting the email open rate of only about 30%, whereas direct mail open rates can reach up to 90%.

Use direct mail marketing to avoid getting lost in the sea of digital marketing offers parents receive every day. Direct mail is a compelling and unique marketing strategy perfect for:

One Stop Mail Private Schools Marketing Tips Family

  • Schools
  • Community mailers
  • Higher education
  • Family attractions
  • Family events
  • Tutoring services

The majority of people prefer direct mail marketing because it is more personal than online interactions. Direct mail is also sent to a household, whereas email is sent to one specific person. This is significant for educational marketing since it is a personal topic that is likely to be discussed among family members.

The lifespan of marketing materials is also an important factor. Products and services related to education may require a longer decision-making period. An email has a lifespan of only a few seconds, while direct mail’s lifespan averages 17 days.

Parents juggle countless responsibilities, but they will always prioritize educational opportunities for their children that will set them up for a successful future. Use direct mail to quickly show parents how your product or service will improve their child’s life while making their lives easier. Follow these four tips to increase your campaign’s efficiency using direct mail marketing to parents.

Find Family-Friendly Zip Codes to Mail to

You may have informative and well-designed marketing materials, but if they aren’t sent to an appropriate household, then they will not be effective. Looking at all American households, there is an average of less than one school-aged child per housing unit. So it is important to locate zip codes where high percentages of families with children reside.

When compiling or procuring a mailing list of parents, look for:

  • Households with an average size of three or more people.
  • An average age of about 30 years old. Studies have found that parents between the ages of 25 and 44 are more influenced by direct mail marketing than digital marketing.
  • Persons under the age of 10. These children are entering elementary school or preparing for middle school.
  • Persons aged 14 to 20. Children of this age are preparing for high school and college.

One Stop Mail Private Schools Marketing Tips Home

Surprisingly, the type of home can make a difference, too. A study by the National Association of Home Builders found that detached single-family homes have the highest number of school-aged children per unit. Rented units also have more children than owner-occupied units and existing homes have more children than newly constructed homes.

Prioritize zip codes containing larger households with Millennial-aged parents and high numbers of single-family homes. Avoid zip codes with small, older households and newly constructed neighborhoods. The more specific you can get with your target list, the more likely you are to be successful.

Educational Direct Mail NOT Advertorial

You’re not selling the parent a shiny new widget – you are selling an experience, product, or service that will positively impact their child. As such, your marketing materials should be more informational and less advertorial.

Of course, you want to get the parent’s attention, but direct mail affords the unique opportunity to give consumers a tangible experience with your brand. Use the opportunity to show parents why your school, experience, or product is right for their child.

Share information like:

  • Why kids will enjoy this experience
  • What the product or service means for parents
  • Why the barrier to entry is low
  • Concrete facts and statistics about your service’s impact
  • The versatility of your product or service
  • Images of your product in action
  • Testimonials
  • Upcoming events (like open houses or summer camps)

Direct mail, like postcards or event flyers, have a limited amount of space. Studies show that direct mail campaigns are most effective with a digital call-to-action directing them online for more information.

Show Parents Long-term Impact

Education is an investment and parents want to see how that pays off. Demonstrate the value of your opportunity, product, or service by showing parents the long-term impact it will have on their child. It is especially important for charter schools and post-secondary institutions to demonstrate how their school will influence their child’s academic prospects, future career, and success.

One Stop Mail Private Schools Marketing Tips Graduation

Convey impact by including metrics and qualities such as:

  • Lasting skills developed such as creativity, innovation, and problem-solving skills.
  • New friendships that teach social skills and relationships for potential networking.
  • Long-term success such as graduation rates, acceptance rates, or increases in test scores.
  • For college-bound students or career/tech schools, include job placement statistics and how your school will equip them to meet workforce demands.

Consider sharing a short success story. Parents want to be able to identify with real people and hear about their experiences with your product. Your current students and their parents are often influential spokespersons.

Parents want to know that they are providing their children with the best opportunities and it’s hard to argue with facts. Sharing information like that listed above is both relevant to your service and a great way to resonate with moms and dads who want the best for their kids.

Speak to Parents’ Direct Needs with Direct Mail

The day-to-day needs of parents will always vary, but a constant is occupying their children with enriching activities that will set them up for future success and ideally are fun and entertaining. This should be a clear message in your direct mail postcards and materials.

Be sure to include:

  • Approximate time activity or school will occupy
  • What their child will enjoy
  • What their child will learn
  • The level of parent commitment
  • How do you provide a safe and supportive community

One Stop Mail Private Schools Marketing Tips Art TeacherParents are busy and appreciate efforts to make their lives easier. Help them by making the message simple and easy to scan for significance. Make additional information easily accessible. Try including a QR code that leads to your website and be sure your contact information is clear.

Above all, parents need peace of mind.

Use your direct mail to demonstrate the value of your service and show them the benefit and enjoyment their child will receive. Make it a clear and easy choice that gives parents peace of mind knowing their child is happy, well cared for, and receiving enriching opportunities.

At One Stop Mail, our experts help you with your Direct Mail Marketing from start to finish. From mailing lists to design and fulfillment, our cost-effective services help deliver your message to your ideal customer.

Learn more about our Direct Mail Marketing Services or reach out online to tell us about your project and request a quote.

direct mail advertising costs team celebration

What’s The Cost Of Direct Mail Advertising? Why & How Much

Replenish customers who’ve left! A direct mail marketing campaign gets you a steady flow of new customers. Discover how to calculate and compare costs vs. results to get the best results.

Church Printing and Mailing-One Stop mail

Direct Mail for Churches: How to Make It Work

As the world becomes increasingly digital, traditional marketing tools like direct mail seem to have taken the back seat. However, that doesn’t mean direct mail marketing no longer works or that organizations have stopped using it altogether. In fact, at $38.5 billion, spending on direct mail still makes up the largest portion of local ad spend in the U.S.

This gives testimony to the effectiveness of direct mail marketing, especially when it comes to reaching a local audience. With the right approach, it could also be the perfect tool for your church to attract more attendees and engage your valued members.

Benefits of Direct Mail for Churches

Direct mail marketing for churches can have many advantages:

Church Advertising Allows You to Stand Out

With direct mail, you have the ability to customize your mail materials. This allows you to deliver church outreach cards that stand out from standard envelopes and flyers. The more your mail stands out, the better the chances of it being noticed.

Helps Build a Personal Connection with Recipients

The physical material of direct mail can have a stronger emotional impact on recipients, allowing them to form a personal connection. No wonder 70% of consumers feel that receiving direct mail is more personal when compared to online interactions.

direct mail for churches postcardHelps Attract New Parishioners/Attendees

Your direct mail marketing campaigns can reach homes and families that aren’t already a part of your parish. With a compelling message, you could welcome these recipients as attendees to your church.

Great Way to Re-Engage Members

Direct mail for churches is also an excellent tool to re-engage members who have stopped attending service for a period of time. Reminders that you’re thinking of them could invite them back into the church.

How to Use Direct Mail Marketing

If your direct mail campaigns haven’t worked in the past, improve your efforts with the following tips:

Design Mailers that Stand Out

Colorful envelopes, oversized mailers, and interesting textures can help your mail stand out in the mailbox. Take it one step further by personalizing the mailer with the recipient’s name or a handwritten message. Colorizing and personalizing your mail could improve your response rate by a whopping 500%. Additionally, oversized envelopes see the highest response rates at 5%.

Leverage Nonprofit Postage Rate

To make your outreach budget go further, take advantage of the nonprofit mailing rate that USPS offers to nonprofits.  This could help you save a bit on postage and use the money you’ve saved for other necessities.

Write a Compelling Message

Your eye-catching mailers should be accompanied by a message that’s equally thought-provoking. Carefully plan your messaging so you can inspire recipients and encourage them to attend your church. Messages of forgiveness and love and messages of acceptance could be the key to attracting parishioners – both new and old – to your church. You could also write messages to show your work through the communities you’ve supported and the people you’ve helped.

Take Advantage of New Mover Lists

One of the best ways to attract new people to your church is by sending direct mail to people who have just moved into the neighborhood. Take advantage of Just Moved Mailer services to gain access to new mover lists and get new attendees to your church.

direct mail for churches young group laughing

Make It Actionable

Do you want people to attend the next Sunday service? Or perhaps you want them to participate in an upcoming event? Whatever the goal of your direct mail marketing campaign is, make sure you include a call-to-action so recipients know exactly what you want them to do next.

Use the Right Direct Mail Marketing Tools

Depending on the goal of your campaign, use different direct mail marketing tools strategically:

  • Door hangers for quick intros
  • Postcards for quick intros and regularly checking in on parishioners
  • Church invitation postcards for upcoming events
  • Flyers and brochures for detailed information on your church, cause, or event

With a combination of the right tools, messaging, and mailer design, a direct mail marketing campaign can make a positive difference for your church. 

Holly Emerson One Stop Mail StaffNeed help crafting powerful mailers for your church?

 

Find out how One Stop Mail can help.

OSM Blog Hero image mortgage mailers 2

How to Boost Your Mortgage Leads With Mortgage Mailers

The competitive housing market is gearing up for another very busy spring season. With mortgage purchase originations expected to grow 9% in 2022, more consumers, businesses, and even organizations will be seeking mortgage programs. If your company is poised to take on new clients, now is a fantastic time to create a mortgage company direct mail campaign to take advantage of the uptick in the mortgage lending market.

As part of a well-rounded marketing strategy, a targeted, data-driven direct mail campaign helps to dramatically increase new leads and mortgage loan conversions. We dig into why direct mail can be an optimal fit for mortgage lead generation and how you can supercharge your marketing efforts.

Why Use Direct Mail For Mortgage Lead Generation

Houses with cactus

In a marketing landscape that’s becoming increasingly digital, direct mail remains one of the best ways to reach potential customers. In fact, direct mail use among mortgage companies alone has grown 439% in the past three years and shows no signs of slowing down precisely because of the overly crowded online space. Modern direct mail can leverage the modern data-driven targeting and list curation strategies to be the perfect complement to mortgage lending marketing programs.

Here are a few of the reasons mortgage companies prefer direct mail marketing:

  • Cost-effective: When done right, direct mail is far more cost-effective than many other alternative marketing strategies.
  • Targeted: With data-driven mailing lists, you can rest assured that your ads will target only the most qualified leads, boosting awareness and conversions.
  • Customizable: Mortgage direct mail products come in a variety of designs and are highly customizable, allowing you to stay on brand while sending the exact message you want to the right people.
  • Trackable: With advances in technology, direct mail marketing strategies are now more trackable than ever before. You’ll be able to see if your efforts are working and adjust when needed.
  • Off-line still works: Online advertising will always have its place in mortgage marketing, but direct mail is still an effective way to generate leads.

Use Custom, Data-Driven Mortgage Direct Mailing Lists

The first step to incorporating direct mail into your marketing strategy is to identify the ideal customer profiles that could become your next potential leads. Using a number of different factors, such as loan type, mortgage/interest rates, and other important demographic information, you can target the households that are most likely to need your services.

Woman Looking at mortgage mailersMortgage direct mailing lists are an essential part of reaching the right customers and informing them about your business. Since these lists are such a crucial element of your campaign’s success rates, it’s a good idea to turn to experts for help creating them. Direct mail experts will conduct a thorough review of the specific demographics in the neighborhoods you’re targeting, so you’ll know exactly whom you should be sending your direct mailers to.

If you already have mailing lists that aren’t performing as they should, direct mail list experts can also analyze them and make recommendations for improvement. They may even suggest additional names to add to your list or provide a “new movers” list.

Use A Range of Letters, Flyers & Postcards

After you’ve compiled your mailing list, the next step is to choose the best direct mail products to help you effectively reach these new leads. The three most popular choices for mortgage company direct mail marketing programs are personalized letters, flyers and postcards, each with its own advantages.

Mortgage Letters & Envelopes

Out of all the options, they feel the most formal and have more space for any information you may want to send. Mortgage letters are great for rate changes, previously funded, and many other types of notifications.

Mortgage Flyers

Somewhere between a traditional postcard and a letter is a customized flyer that can both get a potential client’s attention and deliver a relevant message. Sizes, designs and messaging can vary depending on the marketing goals of the company making them a highly flexible option.

Mortgage Postcards

Simple and straightforward, postcards are the most cost-effective choice to get into every lead’s mailbox. They are ideal for a quick message along with creative imagery and a call to action, featuring your business’ contact information.

Use Personalized Experiences With Variable Data Mailing

The best way for mortgage lenders to generate more potential leads using a direct mail campaign is to create a personalized experience using customer data and evolving trends.

Happy Smiling couple shaking hands with broker

The mortgage types and rates that your company offers will likely vary based on a potential customer’s qualifications, such as credit score and rental/buyer status. By accessing this information, you’ll be able to customize the kinds of direct mail you send to specific addresses and hopefully increase response rates.

For example, direct mail messages offering low down payment options can increase response rates for first-time homebuyers discouraged by the initial financial requirements of a mortgage. A well-executed direct mail campaign using customized imagery and messaging will be able to reach more qualified leads and encourage them to learn more about what your company has to offer.

Learn More About Your Mortgage Company Direct Mail Options

A direct mail campaign integrated into a well-rounded marketing strategy with multiple touchpoints is a great way to ensure that you’re reaching potential customers at every step. The team at One Stop Mail has experience in a wide variety of industries, including finance, and will be happy to help you achieve the best results possible from your mortgage direct mail campaign.

From choosing your direct mail products to compiling targeted mailing lists, our experts will work with you through every step to help your campaign perform at its best.

To learn more about our mortgage direct mail options, contact us at (602) 223-3003. Ready to get started? Request a free no-hassle direct mail quote!

gain new business with HVAC direct mail campaign

Attracting New Customers with HVAC Direct Mail Postcards

When you rely on local customers to keep your HVAC business moving along, finding those customers is like a trade secret. Word of mouth and online searches can only get you so far. And while digital marketing is keeping you connected to your community, it doesn’t always deliver on new, local business when you need it, unlike HVAC direct mail postcards.

In the face of the digital era, one of the best ways to target new customers close to you is actually through tangible HVAC direct mail postcards. The pieces of print are put in the hands of the specific customers you want to help you grow your business.

Why Invest in HVAC Direct Mail Postcards as ads?

Direct mail postcards for heating and cooling companies provide three clear advantages:

  • High ROI (Return on Investment) on marketing dollars
  • Less competition
  • Potential high volume in conversions

variable data printing mail bundle

Not only is an HVAC direct mail campaign simple to execute, but it’s also cost effective with one of marketing’s best returns on investment. Why does such an “old school” strategy sent via snail mail work?

Because some see direct mail postcards as traditional and old-fashioned, fewer businesses are doing it, so your postcard has the potential to help you stand out in the competitive crowd.

Studies confirm that about twice as many people notice and read direct mail over email messages. Direct marketing emails end up stored away in an overflowing inbox or worse yet, a junk folder. Postcards get passed around or even pinned up on a wall or refrigerator as a reminder.

Nearly 60% of $65K+ households purchase from Direct Mail.

Postcard Template Design Matters

HVAC Direct Mail PostcardsDesigning and printing postcards is the key to a successful direct marketing campaign. To get the best value and most customers, there are five key tips to follow when designing your HVAC direct mail postcards.

  1. Apply the 40-20-20 rule. Direct mail marketers like to use this rule to determine how successful a campaign will be. The success rate is 40% dependent on the offer or promotion, 40% on a quality mailing list, and 20% on copy and design.
  2. Keep it simple. Customers should be able to look at your HVAC direct mail postcard and immediately know who you are and what you are offering. This means it should be easy to read, clearly communicate the value you offer, and build brand awareness. All at a quick glance.
  3. Advertising templates are okay.  Whether you see an ad you’d like to emulate or have crafted a few basic designs yourself, using a proven template that you like and that resonates with your customer saves you time and money on the design itself.
  4. Make it colorful and bold. Use colors and various font sizes to help you communicate key points. Larger, bold, or colored fonts demand more attention and using them then creates an information hierarchy, visually queuing readers what to look at first. Headlines and Calls to Action should be in a font larger than the details.
  5. Research your target market. You can be very precise in building you lists and select exactly who has the opportunity to see your postcard – from economic demographics to local neighborhoods. You can also exclude those outside of your service area and renters, who don’t tend to make HVAC repair or maintenance calls.
  6. Timing is everything. People don’t tend to think about their A/C systems when the weather is cool, or their heaters when the outside temperatures are soaring. To even the flow of work, aim to send your postcards throughout the year by changing up the images, headlines, and offers to remain relevant.

Use a Strong Call to Action in Direct Mail Marketing

Potential customers receiving your postcards should be engaged and left with a clear direction. Why should they respond? Without this direction and subsequent responses, your postcards will gather impressions but no business.

Every postcard should have one clear Call to Action – what the reader should do with the information you’ve just provided. This could mean visiting your website for more information, but ideally it means calling you to schedule service.

Promotions or offers are a great way to engage and entice potential customers, however, discount with caution so that you don’t give away so much that the direct mail postcards are no longer cost-effective.

For example, a $50 discount may bring in less customers than a $100 discount, but those customers attracted to the better deal may not be long-term customers (i.e. they are in it for the deal only).

When including a promotional offer, try to limit one promotion per postcard. This makes the Call to Action crystal clear.

Use HVAC Ads & Mailers to Build Your Brand

As part of a larger strategy that also includes digital marketing, the postcards provide another touchpoint to potential customers. The more places that they see your logo and business name – your brand – the more likely they are to remember and call on you when they need your services.

Direct mail postcards are great for gathering new customers, but they also work well to spark repeat business. Even more so when offering coupons or deals for regular service, such as an A/C tune-up. You can also use postcards to thank those customers, offer a referral bonus, or remind them of the service when the season comes around again.

Analyzing your strategy and tracking your results is also easy with direct mail postcards. Just use unique promotional codes associated with each campaign so you’ll know which campaigns brought in the most business.

Partner with One Stop Mail on your HVAC Direct Mail Postcard Campaign

gain new business with HVAC direct mail campaignFrom finding leads to nurturing repeat business, HVAC direct mail postcards could be your standout marketing strategy, priming you for growth and profits. Is it time for your HVAC business to hit the mailboxes?

By working with One Stop Mail you’ll benefit from our nearly 40 years in the direct mail and print services industry. In addition to direct mail postcards, we also specialize in mailing list, direct mail service, print and graphic design, offset printing, digital printing services, data service, and easy fulfillment.

To reach those new customers via your custom HVAC direct mail postcards, request a quote from One Stop Mail. We’ll provide you with the information you need as we guide you through the options that may be right for you and your HVAC business. Reach out to us today at info@onestopmail.com or (602) 932-2722.