Direct Mail Blog & News From One Stop Mail

Offset Printing vs Digital Printing

Offset Printing vs. Digital Printing – Learn the Difference

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When comparing offset printing vs. digital printing, there's no single answer to which option is "better."  Each technology has its own advantages and areas in which it excels. For more than 100 years, offset printing was the standard.  It's called offset because ink isn't applied directly to the final product.  An aluminum or rubber plate is used as a go-between, holding the ink when paper is placed against it. Digital is growing in popularity because it is budget friendly and can easily accommodate small print runs. Read on to learn how to make the right choice.
Marketing by Mail for Businesses Open During Pandemic

Marketing by Mail During a Pandemic

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With the global slowdown caused by the pandemic, why bother marketing? Actually, it’s the best time, especially when you’re marketing by mail. Learn all of the reasons why you should reach your current customers and targeted prospects so you can help your customers – and business – make the most out of this pandemic. Read on.
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Top 3 Inexpensive Marketing Mailing Lists to Target New Customers 

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We review three types of inexpensive, yet effective mailing lists that each offer cost savings in its own way. One of these may be a perfect fit for your direct mail campaign, delivering high returns without breaking the bank. One Stop Mail has a team of experts who can help your business find the right targeted marketing mailing list at affordable prices.
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Winter is coming: Get a jump on your holiday direct marketing tactics

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It's holiday season, which means it's prime time to market your goods or services . The challenge is being noticed among all of the other business owners who decide to market during the holiday, too. To get the best return on your marketing dollar, depending on proven direct marketing tactics. By being very targeted, adding a lot of variety and fun, you can rise to the top of mail stack and win during the holiday season.
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Personalize Your Direct Mail Campaign Without Crossing the Line

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These days, consumers are concerned about privacy. With so much data being collected ad mined to create marketing - including targeted direct mail campaigns - marketers must ensure that they reach customers and potential customers without stepping over the line into creepy. For instance, most shoppers wouldn't want a company they do business with - no matter how much they liked them - to spill the beans on a happy arrival - like a baby - preferring to share the news with family and friends themselves. Find out how to create effective campaigns without being inappropriate.
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How to Purchase the Right Business Direct Mail Lists

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There are may different marketing methods -- and they vary in cost, effort ad effectiveness. Direct mail remains one of the best ways to target, reach and attract future customers. To ensure your marketing message reaches the right audience, you must have the right business direct mail list. Even the best marketing strategies would fall apart without the right list --read on to learn to put together an effective direct mail campaign.

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