It’s the start of another tax season! Although most humans find the first quarter of every year cringe-worthy, accountants well-versed in taxes, like you know it can be a highly lucrative time. How do you make it even more profitable and maximize the need for your expertise? Two words: tax postcards.
Consider what happens if you don’t reach out to prospective clients – lost revenue. Today there are online accounting services that charge minimal fees along with budget tax-preparers that provide basic, production-line service and are happy to collect fees that could be coming to you.
Uninformed taxpayers could be attracted to the price, not knowing that you offer added benefits, like tax savings for the current tax period and strategies to reduce taxes in the coming year. What happens when you don’t secure new clients? As attrition naturally eats away at your customer base, your thriving practice could slowly die.
Let’s explore how you could get a larger share and attract more clients with an affordable strategy that allows you to advertise your accounting practice to a legion of individuals who need your expertise.
Direct Mail Is Still Popular & Profitable
These days, everything is online – that doesn’t mean that everyone likes it. The novelty of receiving something colorful, fun, and informative in the mail can help small businesses be more memorable.
Tax postcards create lasting impressions
According to a number of sources, direct mail has an average lifespan of 17-days while an email will only stay on your prospects’ minds for a few seconds.
Not only will you stay top-of-mind with your targeted audience, but you can touch their friends and family, too. An attractive offer may end up under a refrigerator magnet. When a friend says they need tax help, all the recipient needs to do is share your name and phone number on the mailer or pass along the tax postcard!
Millennials like mail
This generation has grown up using digital resources, banking, going to school, and work online. It’s logical to assume that they prefer to get all of their information online.
Quite the contrary, surveys show that 76% of Millennials say they feel special when they receive personalized mail. With the personalization costs plummeting, thanks to digital printing, it’s worth the cost to make future clients feel special by sending a personalized postcard.
Take the stress out of tax time with tax postcards
Busy clients have a lot on their mind and often have competing priorities vying for their attention. By sending reminder postcards, you’re easing their stress by letting them know that you’re ready to offer expert advice and take a stressful task off their hands.
Turnkey Tax Postcard Solutions
Attract more revenue by targeting your best clients with a postcard that’s 4.25”X6” in size. According to Accounting Today, this accounting postcard size that gets the best results.
Next, how to position your accounting and tax service practice to reach your ideal customer? Choose an experienced direct mail marketing service and commercial printer, like One Stop Mail (OSM) to drive the right leads to your business.
List services that target new clients and movers
Mail lists are critical for successful direct mail campaigns. If you don’t get the results that you want from each mailing, experts in list building and direct mail can suggest how to improve results, from changing your demographics or reach new movers in your neighborhood.
You can also customize a list that’s specific to your practice to optimize your budget and return on investment.
Eye-catching graphic services for your tax postcards
Reaching your targeted client-base requires standing out among all of the “noise” in the mailbox. If you want to create a one-of-a-kind look for your accounting postcards, OSM’s professional graphic designers can create a design that aligns with your quality, trusted brand.
Affordable printing options
As mentioned, personalized messages are more memorable and appreciated. OSM’s digital printing services allow you to greet every prospect by name without costing you an arm and a leg. Ask our printing pros the cost of a printed message, and you may be pleasantly surprised.
“Every Door Direct Mail” may be the answer if you want every household on a specific mail route to receive your tax prep postcards. OSM will make sure that all of your neighbors receive your message, and it saves you the cost of a mail list, too.
Consider More Than Tax Postcards…
Client giveaways pack a punch. When you provide clients with pens, magnets, and other promotional products with your name, logo, and contact information, you’re reminding them of your service and providing them a way to contact you.
If clients are presented with copies of returns in a folder that’s personalized with your name and number, they’ll remember you when it’s time for next year’s taxes.
In today’s competitive business environment, savvy business professionals leverage every advantage they can. When you have direct mail marketing and printing experts like One Stop Mail in your corner, you can create a unique campaign tailored to your practice.
Don’t delay getting your tax prep postcards on the press – contact us or call 602.962.9243 and start maximizing your tax time revenue today!