Even though your direct mail marketing campaign may be offline, you can still benefit from the personalization of online marketing!
After all, online shoppers and those who see most of their ads online are starting to become a bit spoiled. Nearly all the ads they see are custom-tailored for them, either in terms of the product offered, or openly using elements of their personal information to craft a pitch designed for them specifically. While some buyers still find this approach “creepy,” on the whole most consumers seem to appreciate the customization.
If they’re going to have to look at ads either way, they might as well be ads they could actually be interested in, right?