Nonprofit fundraising campaigns help new and current donors understand the good you do and gain supporters for your work. When a donor holds something in their hand automatically creates more of a connection than seeing an ad online or getting an email. Create a direct mail piece that resonates with people and makes them the hero of the story! Here are some tips for using direct mail fundraising campaigns to acquire new donors.
5 Tips for Direct Mail Fundraising Campaigns
Direct Mail Fundraising Tip #1 – Start With Great Copy
Once you catch the eye of your potential donors, draw them in with a copy that evokes an emotional response. Start with a greeting, build rapport for your organization, make a case for a donation, and then offer them a way to donate.
To be the most persuasive consider the emotional pain or pressure points of your audience. Your story must resonate with your donor, which can be achieved by being honest, passionate, and direct. Tell them something they don’t already know about your company and ask the questions your donor will ask – “Why should I care about this? How can I help?”.
Consider adding an image that backs up the message. Make it clear that the donor can be the hero of the story! Address the impact that a donation from one person can have.
Direct Mail Fundraising Tip #2 – Use Targeted Lists
Not getting the results you’d like to see, or not sure how to collate a mailing list? One Stop Mail has a team dedicated to creating custom lists with targeted demographics. We have a strong knowledge of the non-profit industry and can help with list segmentation, data management, and appeals.
Some ways in which we can help:
- Identify the type of donor and audience that your mailing needs to attract.
- Finding new donors within your targeted area or demographic.
- Data segmentation through coding to help you keep track of your giving history and levels.
- Remove non-responsive recipients from the active list.
- Adding new donors for follow-up collateral.
Whether you’d like a new list or an upgrade to one that’s not performing to your needs, One Stop Mail has you covered.
Direct Mail Fundraising Tip #3 – Personalized Mail
Don’t just send out any old direct mail! With modern print technology, it’s easy to personalize the name of the recipient, portions of your message, giving history, and the call-to-action to speak directly to the potential donor.
Direct Mail Fundraising Tip #4 – Upgrade Your Mail Package
There are many additional tools we can offer to make your direct mail fundraising campaign as effective as possible.
We have in-house graphic designers that can create unique materials that won’t get tossed. This unique touch helps get cost-effective results from the mail you send. We’ll work with you to create a mail piece that:
- Stands out
- Has a clear and strong call to action
- Meets postal regulations
Above all, your piece should be easy to read and easy to respond to!
We have the following capabilities to execute any giving campaign plan and design, including:
- Customizing the classic direct mail elements – letters, lift notes, inserts, brochures, reply forms, and even the reply envelopes.
- Variable data letters of all sizes including perforation.
- Including a #10 window or regular 4-color envelope.
Keep in mind that if you have a unique design but use the cheapest materials or packaging, your direct mail might be tossed anyway. Consider upgrading your mail package by using nicer envelopes, thicker or matte card stock, embossing or foiling, or other methods of showing off a high-quality piece.
Direct Mail Fundraising Tip #5 – Use Reply Devices
What’s a reply device? This essential piece of fundraising campaigns can also be known as a reply slip, response form, or gift form. By including a pre-addressed reply device with your mailer, you’re making it as easy as possible for donors to return a gift in the mail.
- Make the donation information clear.
- Leave plenty of space for donors to write.
- Include your organization name and address, just in case the reply device and reply envelope get separated.
- Our variable data team can customize form fields and amounts that are curated for the mail recipient
Get In Touch
We hope these tips are useful for you to begin using direct mail fundraising campaigns to acquire new donors.
At One Stop Mail, we have the knowledge and expertise to help create or improve your direct mail fundraising campaign. We understand the donation process and can help by providing personalized messages and the recipient’s giving history data to each segment of your donor list.
Want help crushing your fundraising campaign goals? Get our 25-page Strategy eBook free!